Chapter 296 Killing Three Birds with One Stone

The second student also appeared, a middle-aged office worker.

But after Zeng Wenjie left, everyone present felt that the show was lacking in interest. There was nothing they could do about it, this guy was such a great showman.

However, despite its shortcomings, the show is still interesting.

Every time a student appears on stage, there is suspense, and the interaction between the tutors is also very interesting. The tension of the whole program can be said to be full.

Malenia’s brand name and products have appeared on the show time and again.

Li Hongqiu was also watching TV at home. She fell in love with the show the moment she saw it. Then, she found out that the show was exclusively sponsored by Marennia of Grooved!

Immediately afterwards, Zeng Wenjie, this college student, actually went on stage to sing, and he is also the owner of a snack shop!

Marennia's products frequently appeared on screen, especially the Forbidden City series. A short clip was also inserted into the program. The short clip was so high-end, promoting traditional Chinese culture and jointly promoting cultural relics protection with the Palace Museum.

Li Hongqiu was stunned for a moment, muttering, "This Forbidden City series is probably going to sell out. After all, it's the only one of its kind in the world."

She had a hunch that Malenia's Forbidden City series would have explosive sales online and offline sales would be no worse.

It seems that they can rely on this Forbidden City series to gain a firm foothold in the gold jewelry industry where there are many powerful companies!

Even if we want to open offline stores in first- and second-tier cities in the future, we don’t have to worry about not attracting customers.

"The Palace Museum has co-sponsored 'The Voice of China'. It's a combination of punches! Each of them alone may not kill anyone, but when used in combination, the effect is terrifying." Li Hongqiu's scalp tingled. She could already imagine the scene of the Marennia Gold Shop being packed with people the next day after the show airs.

Moreover, Marennia’s Forbidden City series looks really high-end, classical and grand in TV commercials. Coupled with the stamped certificate, the level of prestige is simply sky-high!

Li Hongqiu called Zhang Suiyun directly and asked hurriedly, "Mr. Zhang, have you watched the show?"

"I didn't want to watch it at first, but suddenly I saw Malenia's name, so I started watching it. Then, my wife and children all liked this show very much." Zhang Suiyun had returned to his city and responded bitterly.

"I thought Zeng Wenjie had pulled off a big trick with the Forbidden City series, but I didn't expect that he actually had a trick up his sleeve!" Li Hongqiu's tone was filled with resentment, and she was almost crying.

"Hey, the Forbidden City series will be a huge hit in the high-end market for major brands in the future! Moreover, this is a co-branded product. If it's plagiarized, we will be sued for copyright infringement..."

"Even if we launch a new, high-end co-branded product, we can't find such a suitable hit show to sponsor..."

"This is really giving me a headache!"

Zhang Suiyun also sighed, not understanding why he was pinned to the ground by an eighteen-year-old boy. He felt that this world was too magical.

In the gold jewelry business, novel designs alone are not enough to open up the market, as they can easily be copied.

The key is to have brand influence and to carve out a path among giants such as Dafu, Luk Fook, Huajin, Fengxiang, Dasheng, etc.

And how long has Malenia been established?

The momentum has already begun, and they are really killing their way through!

Zhang Suiyun could only hope that Marennia did not have so much cash and gold reserves that it could not afford to open offline stores in major first- and second-tier cities. Otherwise, there would be another round of fierce impact.

Li Hongqiu asked, "What should we do? How do we fight back? We can't just sit there and take the beating!"

Zhang Suiyun said, "There will definitely be a meeting at headquarters tomorrow. Let's talk about it after the meeting! However, I don't think there will be any good strategy. At most, they will just offer price cuts and promotions..."

I can only say that these two brand stores on Central Street are so unlucky that they are opened next to the Malenia Gold Store.

Everyone used to laugh at Malenia for opening a store next to these two major brand stores, thinking that it was bound to fail. However, they didn't know that it was actually the up-and-coming company that beat the two old giants to the ground.

Not only China Gold, but all major gold jewelry brands have announced that they will hold emergency meetings tomorrow morning.

They copied all of Marlennia's marketing strategies, including the BRIC Challenge, the new customer lottery, and the lucky beads. Now, the Forbidden City series was launched, destined to be a hit, but they could only watch and could not copy.

“How are the ratings?”

An hour after the program was broadcast, Zhuang Aimin took out his cell phone and called He Jianguo.

"Leader! The ratings have exploded. Real-time monitoring shows that it has reached 5.1. The second episode has a chance to break through the 6.0 mark!" He Jianguo said in an extremely excited tone.

After hearing this, Zhuang Aimin couldn't help but smile. A 5.1 rating was already a hit! And this was only the first episode of the show!

After the first episode is broadcast, it will accumulate word-of-mouth and gain spontaneous publicity from the audience!

By the time the second episode is aired, the ratings will skyrocket!

The ratings of "Super Girl" next door are above 6.0, and the ratings of some popular regions are above 8.0. The finals even set a terrifying record of 11.0!

"The first episode scored 5.1, so the second episode will definitely break through 6.0. After word of mouth spreads, there is still room for improvement. If it is the finals, maybe it can compete with the record of "Super Girl"!" said He Jianguo.

"I have to say, Xiao Zeng is really amazing. I don't know how he came up with such a great idea!"

"The mentors performed blind auditions, and the show was fantastic!"

Zhuang Aimin listened to He Jianguo's praise and hung up the phone with peace of mind. Then he said to his lover, "What do you think of this show?"

My lover nodded and said, "It's nice, and the contestants' singing is also good. Except for the first contestant's English chanting, which I didn't like..."

After hearing this, Zhuang Aimin couldn't help laughing and thought about telling Zeng Wenjie about this evaluation.

Most of the fans in the "Super Girl" circle are young people, and the fan culture is very strong.

But "The Voice of China" is different. It was able to attract fans from three generations of people as soon as it was first broadcast. Even the elderly who don't listen to pop music, who wouldn't sing a few lines of Teacher Liu Cixin's "Wind and Fire Through the Nine Provinces"?

Zhuang Aimin felt more and more that the four star mentors selected by Zeng Wenjie were very effective and his vision was really good. If there were no these four mentors who could cover the three generations of old, middle-aged and young people, the first phase might not have exerted such an influence.

So, Zhuang Aimin finally calmed down, sat on the sofa, and watched the first episode of "The Voice of China" carefully.

This program boosted the ratings of the Chongshan Provincial TV station, and the subsequent news about the "Village BA" inserted into the program immediately attracted widespread attention.

Similarly, Zeng Wenjie's brand name of Marennia has also grown stronger. After the show is broadcast, it will probably be known to everyone.

More importantly, if Zeng Wenjie's business continues to grow, Zhuang Aimin will also benefit from it. After all, this college student entrepreneur was cultivated by him.

A large-scale music variety show can be said to kill three birds with one stone!

"Hopefully, this year's turning point will come soon."

Zhuang Aimin walked to the window, lit a cigarette, a smile appeared in his eyes, and his ambition soared.

The first episode of "The Voice of China" lasts about two hours, from 8 to 10 o'clock, which just covers prime time.

In today's era, watching TV is one of the mainstream entertainment activities.

The students from Fengyuan also stayed in the square until the end of the show.

(End of this chapter)