Upon hearing the staff member's question, Ye Chen immediately rejected it.

"Oh no, prices are going up, and by five times?!"

The staff member was somewhat bewildered, and he didn't quite understand why his boss did this.

"You haven't analyzed it properly. For ordinary products, the target audience is ordinary people. When selling a product for the first time, you definitely have to lower the price a bit."

Ye Chen explained.

“But our user base is different. Our user base consists of the wealthy, and many of them have a very distinctive characteristic—they only buy expensive things.”

"When buying things, the wealthy prefer to buy items that have increased in price rather than those that have decreased in price."

Ye Chen has had many interactions with wealthy people of all sizes, and has come to understand them better.

These wealthy people pursue taste, style, and prestige. If a luxury item is discounted, it will not only fail to increase sales, but will also make them feel that the item is no longer good enough, that buying it is a loss of face and lowers their status, and they will stop buying it altogether.

They will actually buy the goods that have increased in price, and there are many such examples in reality.

"I see."

The staff suddenly realized that this was indeed the case.

"The boss's analysis is so insightful."

The boss is the boss; his vision is beyond my reach.

If they increase the price of a product fivefold, their profits will be extremely high. Since they're making money off the wealthy anyway, they have no psychological burden.

"The current price increase of five times is only in the domestic market. When we develop and start to expand into overseas markets, we will raise prices again. At that time, we will raise prices tenfold or even more."

Ye Chen continued.

To make money from foreign tycoons, the price certainly can't be low.

Ye Chen looked around the studio again. There were still too few craftsmen who knew how to make copperware with silver inlay, and they needed to attract more people.

If possible, we should organize a training course later so that skilled masters can start teaching apprentices and pass on their skills.

Ye Chen stayed there for an hour or two before leaving.

On his way home, he received another piece of news.

Ye Chen's other investment is also starting to get on track. If he hadn't seen this news, he would have almost forgotten about this small investment.