Every weekend, Ma Xiaolan would go to the phone booth to call Jiang Xuan and explain in detail the business situation of the pancakes and clothes that week.

Jiang Xuan, in addition to writing letters and sending design drafts, often gave her advice, such as offering discounts during holidays, bundling sales, and implementing a card collection system.

The so-called card collection system means that you get a card for every pancake you buy, and once you collect seven cards, you can exchange them for a free pancake.

We also make some merchandise, such as designing our own cartoon stickers, postcards, and so on.

These activities, once launched, were loved by many young people because of their novelty.

Every day, long queues form in front of the shop, making it an instant landmark on Xiguan Road.

Ma Xiaolan was so busy that she didn't even have time to drink water, let alone eat.

Jiang Xuan offered her advice, "Sister Lan, you can't do this. Your health should always come first. You should first determine the number of pancakes you want to sell each day, and then close the shop when they're sold out."

"But with so many people in line, wouldn't we be losing money if we didn't sell more?"

"You won't lose money. There's a term in business called 'hunger marketing,' which simply means limiting the quantity of pancakes to stimulate consumption."

"Okay, I'll start trying tomorrow."

"By the way, Sister Lan, there's something else I need to trouble you with. When you have some free time, please keep an eye out for shops for rent, and if you find a suitable one, please help me reserve it."

Ma Xiaolan asked in confusion, "What kind of shop are you going to open this time?"

“A clothing store and a street stall are not a long-term solution. We need to build our own brand as soon as possible. I’ve designed a few more clothes recently, and I’ll send you the design drafts later. If you don’t have time to make the clothes, you can ask your former colleagues to help. You can ask for a higher wage, but the quality can’t be compromised.”

"Okay, I understand."

"And the pancake shops also want to open chain stores."

Ma Xiaolan asked in confusion: "A chain store?"

“Yes, now that our pancake business is doing well, it means there’s nothing wrong with our model. So let’s use our current shop as the center and continue to open branches. We’ll hire people to run each shop and teach them how to make the pancakes.”

Ma Xiaolan asked with concern: "What if they take our technology and go into business on their own?"

"Don't worry, we won't reveal the core techniques, such as sauce making. We'll only teach you how to make the 'Guanbing' (a type of flatbread). Sheng Ye is good at judging people; we can have him oversee things."

Jiang Xuan continued, "For snacks like this, besides Xiguan Road, there are also pedestrian streets, areas around schools, and factories where the customer traffic should be quite good. I'll check them out again when I go back during the summer vacation."

*

"Dear passengers, train 1816 has safely arrived at Ningzhou Station. Passengers who are disembarking, please take your luggage and follow the instructions of the staff to disembark in an orderly manner."

Jiang Xuan looked out the window, and a long-lost feeling rushed towards her.

She got off the bus carrying a pink suitcase.

On the platform, Lu Shengye, dressed in military uniform, was looking in this direction.

Upon seeing Jiang Xuan, he quickly walked over, gently took the suitcase, and tightly grasped her hand with his other hand.

"You must be tired after such a long car ride."

"Luckily, I bought a sleeper berth, and it happened to be the lower berth. I can read books and take naps, and the time passes quickly."

Lu Shengye borrowed a vehicle from the military region.

After I got on the bus, he handed me a roujiamo (Chinese hamburger), saying, "Are you hungry? Have something to eat first."

Ningzhou University is located near the coast, and its cuisine is completely different from that of the north.

To be honest, Jiang Xuan has really missed the food in Ningzhou these past few months.

She took a big bite and said, "My younger sister wrote to me the other day, saying she did pretty well on her college entrance exam. Have the results come out yet?"

Lu Shengye gripped the steering wheel and looked at her: "Not yet, probably in the next couple of days. But she wants to apply to the architecture department of Ningzhou University, I don't know if her score is high enough?"

Jiang Xuan's eyes suddenly lit up: "She must have looked into the previous cutoff scores for this major, she'll definitely get in. Let's go find Xiaomei later, I brought her a gift."

"I hope so. My little sister has always idolized you. She would be even happier if she could become your junior."

At the same time.

Military family compound.

Wang Yingqiu was holding her baby son and chatting with a group of military wives.

Wang Yuying gently pressed the child's face, "Oh my, Commander Lu's son is really good-looking."

"Isn't that right? Look at those chubby little legs, I can't even hold them all in one hand. Yingqiu, your breast milk is so good. My daughter-in-law's breast milk isn't good. My Fanfan got diarrhea as soon as he drank it. Sigh, the baby was so thin, it broke my heart as his grandmother."

Wang Yingqiu said with a smile, "My breast milk is not enough. My son is growing well because the baby formula that Lao Lu asked someone to buy is good."

"Baby formula? That seems hard to find, and probably very expensive."

"That's right. Old Lu had someone bring them over from out of town. Each bucket costs more than ten yuan."

Zhang Qiuqin gasped, "So expensive! Will one bucket last a month?"

"How could that be? That bucket isn't much, just two pounds. My son can barely finish it in a week. He hasn't even completely switched to formula yet; I feed him every night."

"One bucket a week, how much would that cost?"

Wang Yingqiu sighed dramatically, “Who says otherwise? I also mentioned to Lao Lu that if we don’t have enough breast milk, we can add some rice porridge or steamed bread, but he said that no matter how hard it is, we can’t let the child suffer. If the adults are frugal, we can squeeze out the money.”

Zhang Qiuqin: "I always said Yingqiu, you're so lucky. Your daughter is beautiful and does well in school. And look how much Lao Lu dotes on his youngest son. You're just waiting to enjoy your good fortune."

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