Lockdown.

Two very scary words.

In the history of China, since the founding of the country, such a thing has never happened.

In particular, Seoul is a quasi-international metropolis with a population of over 10 million and a developed economy, and can be called a new first-tier city.

Moreover, it is now the Spring Festival travel period. Before the epidemic broke out on a large scale, millions of people passed through Seoul every day, and each of them could be a potential source of infection.

After the city was closed, people outside could not enter and people inside could not leave.

When Lu Hao saw this news, he was stunned and felt extremely unbelievable.

But... since it appeared in the news, it must not be a rumor.

The official announcement of a city lockdown is such a major decision that certainly carries great risks, indicating that the epidemic has reached a point where it must be controlled.

…

Before morning, Lu Hao's phone was flooded with calls.

First came calls from the Film Guild and DreamWorks Cinemas.

In response to the national call, all public places have suspended operations during the epidemic, especially public places like cinemas with large flow of people and in confined spaces.

This means that DreamWorks Cinemas will face shutdown during the epidemic.

The daily losses are in the billions.

You know, the Spring Festival period has always been a time when theaters make big money. Twenty to thirty percent of the annual turnover may be contributed by the Spring Festival period.

But now, if the business stops, the losses will be extremely heavy.

What's more, in addition to theaters, DreamWorks will also have three self-produced films and seven films released during this year's Spring Festival, waiting to make a comeback during the Spring Festival.

Once the ban is issued, everything becomes empty.

Not to mention the box office, all the previous publicity and warm-up activities have come to nothing.

All pre-sold tickets must be refunded to consumers.

Lu Hao had no choice but to accept the reality immediately and asked the heads of relevant departments to fully obey the administrative orders of the administrative department.

When it is time to stop work, stop work; when it is time to close, close business.

During a disaster, if you can't help in any way, at least you can avoid causing more trouble.

After dealing with these things, Lu Hao was secretly glad.

fine--

Fortunately, DreamWorks has extremely abundant cash flow. Conservative estimates show that even if the company does nothing, it can at least last for three years.

Under normal circumstances, the company's cash flow can support the company's stable operation for eighteen months, which is considered excellent.

In terms of excellent standards, DreamWorks can be said to have achieved excellence.

…

After dealing with his own company's affairs, Lu Hao received many calls from bosses of other companies in the morning, discussing the adverse impact of this sudden incident on the film market.

The conclusion is four words - very serious.

Many people were so depressed that they wanted to jump off the building.

It is not known how long the epidemic will last, but every additional day will have an enormous impact on many film companies.

DreamWorks has ample cash flow, and it can survive even if its movies are not released and its cinemas are closed.

But for many small and medium-sized companies, and even large listed companies, this is extremely difficult to accept.

Especially those companies with high debt ratios.

Lu Hao also said that he could do nothing to help these companies.

When faced with a disaster, the fate of a company is not worth mentioning at all.

A speck of dust in the era is like a mountain when it falls on the head of every person and every company.

…

From the time the news was broadcast until the seventh day of the Lunar New Year, the film and television sectors of both the A-share and U.S. stock markets experienced an overall decline, with the worst-hit companies even hitting several limit-down days.

In addition to the film and television sector, Lu Hao is also paying attention to Xu's Real Estate.

have to.

There were also several limit downs.

Not only Xu Real Estate, but almost all listed companies in the entire real estate industry have experienced declines to varying degrees.

The Lunar New Year period is also the golden period for real estate sales, but with the lockdown of Seoul and the launch of a level one response to major public health incidents across the country, all sales offices have been closed.

For an industry like real estate that is extremely dependent on cash flow recovery, such a blow is tantamount to a catastrophe.

Xu Feiyang was going crazy.

I'm really going crazy.

Lu Hao video-called him once. In just a few days, Xu Feiyang's hair had turned a lot whiter. He didn't even care about his image and didn't even have time to dye it.

Xu Meiting and Xu Cong also sent themselves a lot of messages, trying to see if they could use the favor card to borrow some money from DreamWorks.

Lu Hao naturally rejected them all.

…

The spread of the epidemic is getting worse day by day.

The number of infections and confirmed cases is increasing day by day.

Except for Seoul, other provinces have experienced varying degrees of epidemic spread and have all entered a state of national epidemic prevention, including the imperial capital.

The property management of the villa area where I live is quite conscientious. They carried out comprehensive disinfection of the community, asked each household whether there were any owners returning from Seoul, measured their body temperatures, distributed masks, and set up an internal supermarket in the community as soon as possible to provide all owners with a channel to purchase basic living supplies.

However, the situation in other places is really not optimistic.

In particular, the Dream Video team is still working overtime.

Ma Fangzhou calls himself almost every day to report in detail the company's current basic situation.

Everyone is quarantined on-site in the office building. Their temperature is taken and they are disinfected every day. Everyone wears masks. They can only order takeout for meals, but there is a serious shortage of deliverymen. Sometimes they can get food, and sometimes they can't.

As a last resort, they stockpiled large quantities of instant noodles and fast food to at least ensure they wouldn't go hungry.

Lu Hao also felt helpless about this situation.

Money is useless at this time, and even if you have money, you may not be able to spend it. The key is supplies and logistics.

However, in such an environment, the team members of Dream Video were also tough. They started a new round of planning activities in the difficult situation and launched a special topic to fight the epidemic.

Through short videos, we publicize national policies and guidelines and release various epidemic news as soon as possible.

Contact various celebrities to create anti-epidemic slogans and cheer for the front-line personnel.

Contacted local hospitals in Seoul and announced detailed channels for material donations.

Mobilize ordinary users of the platform to create various videos to add a little fun to life when they are stuck at home.

…

It seems that as the epidemic spreads, the shutdown of various offline platforms has led to a surge in traffic on online platforms and unprecedented prosperity.

Just like the epidemic more than a decade ago, which created a large number of e-commerce companies, the current epidemic has also led to the rise of a large number of live broadcast platforms, video websites, and online education platforms.

Dream Video is also included.

…

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