In the blink of an eye, it was May 1st.

The film and television industry has been a fierce battle these past two days, with all kinds of marketing, hype, eye-catching, and popularity-seeking. Not to mention anything else, just from April 28th to April 30th, the Weibo hot search rankings have changed several times.

Lu Hao also learned about the most popular and competitive ones.

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"The most powerful special effects blockbuster in history, Hollywood's latest masterpiece, the world's first immersive 3.5D movie, the racing masterpiece "Can't Catch Me", and the co-branded racing game are being released simultaneously..."

This is a box office hit from North America, a racing-themed movie.

Speaking of this subject, there seem to be very few Chinese films that are particularly worthy of praise. Occasionally, there are a few, and the focus of the film is also the story of the "racing driver" rather than the "racing" that makes people's adrenaline surge as the selling point.

We have to admit that in this area, there is still some gap between China and North America.

Of course, this is also part of the cultural differences.

North America is a country on wheels, and the admiration for various sports cars has almost reached the point of obsession. However, in China, all kinds of sports cars are basically used to show off, and have become props for picking up girls and wood ear harvesters.

There are only two outcomes for those who truly enjoy the ultimate speed and passion.

First, he was caught by the traffic police and received ideological education.

The second was sent to the hospital to receive comprehensive and ultimate care.

Even if you want to run, you can't run out at all. Going up the stairs in the community or over a speed bump may hit the chassis.

This movie "Can't Catch Me" has attracted a lot of attention since its promotion and is considered to be the favorite to win the May Day box office.

Compared with the simple racing theme, this movie is quite rich in other elements, extreme sports + crime + love + challenging drug lords... whether it is a highlight or a selling point, it is full of them.

In the early box office pre-sales, it also won a pre-sale box office of 380 million yuan.

With such an achievement, it can be said that this is the most popular movie since the beginning of the year.

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The other one is "Haunted House".

This is a very rare urban horror film, and it is a Hong Kong film.

The story is about a white-collar woman who tries every possible means to buy a house because housing prices are too high. She works so hard in the workplace that she becomes exhausted and suffers from irregular menstruation and hair loss, but the speed at which she saves money is far slower than the speed at which housing prices rise.

After her parents passed away, they left her a small house. After selling it, she had saved enough for the down payment on her dream house. But then a financial crisis hit, and the money she had put in financial products shrank again.

Although housing prices have dropped slightly due to the financial crisis, they are still a little short of the down payment.

She was worried about buying a house all day long, and was diagnosed with pregnancy at this time. She had miscarried two children in a row because she couldn't afford to buy a house. If she had another miscarriage this time, the possibility of getting pregnant again would be very low.

So under such pressure, she and her husband came up with a brilliant idea.

——Turning the house you like into a haunted house will significantly reduce the price of the house.

So, the couple transformed themselves into masked murderers and began frantically looking for targets in the community. They planned carefully and succeeded several times in a row, leaving the police helpless and causing an uproar.

The houses in that community also saw their prices drop step by step because of the haunted houses.

However, just when the housing prices had dropped to an acceptable range for them, something unexpected happened...

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This is the plot in the promotional video. The subject matter, creativity, and entry point of the film are all perfect. It is definitely a good story.

Moreover, it is extremely ironic.

On Weibo, what netizens complained about the most was this "fragment" in the promotional video, which was so fascinating that it made people feel itchy.

Not to mention ordinary netizens, even Lu Hao, after watching the trailer, couldn't wait for the movie to be released so that he could have a quick look at it.

From Lu Hao's perspective, this movie will definitely be a hit.

In the media circle, this movie has long been praised and hailed as the "revival of Hong Kong films", with pre-sale box office reaching 200 million.

This can be said to be unique in the Hong Kong film market in recent years.

certainly……

Under normal circumstances, this movie would most likely not be released.

The reason why this movie was able to be released is also related to the downturn in the entire film industry this year. Throughout the first quarter, the film market was almost wiped out. Not to mention that the film guild was anxious, the relevant competent departments were also anxious. After weighing the pros and cons, they chose to relatively relax some of the review standards.

This movie can be said to have caught up with a wave of warm policy support.

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In addition to these two films, the third place on the pre-sale box office list is DreamWorks' "The Mermaid". Many fans and moviegoers still have high hopes for this movie.

After all, it is produced by DreamWorks and is absolutely a masterpiece.

Judging from the promotional video, the selling points are quite sufficient. The love story between the real estate tycoon and the mermaid is a mythological fantasy based on realistic themes, and its novelty is top-notch.

The inherited worldview of spiritual revival is also a big plus, but it does not have the bonus of "Lu Hao" as the director, and Qian Hong has a bad reputation for his previous bad endings, so the pre-sale box office is temporarily ranked third, which is not very ideal.

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As for the latter ones, there are actually many excellent works.

After experiencing a two-year cold winter in the film and television industry in the year before last and last year, creators have become more aware of the market trends. They have put aside traffic stars and big IP productions and invested more time, energy and funds in the film itself.

This chapter is not finished yet, please click on the next page to continue reading the exciting content!