A few days later, the Qi family finally made a move.

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The first thing that started was a price war.

In Yunzhen, the price of cloth is basically governed by a set of unwritten rules.

For example, a bolt of cloth is priced at thirty coins, and the prices of most cloth merchants will fluctuate around thirty coins by about five coins.

As for those small workshops run at home, those with business set their prices according to everyone else's, while those without business try to earn whatever they can.

This custom has been going on for many years. Everyone has always adhered to this rule to prevent any one merchant from setting prices too high or too low, thus balancing the cloth merchants in Yunzhen.

But today, Qi Shixian has set a precedent.

"It is because of this ridiculous rule that we have been bound by it, and that our Qi family has always been suppressed by everyone else."

“When my father was alive, the weaving and dyeing techniques were complicated and required a lot of manpower and resources, so it was understandable that he was unwilling to lower the price.”

"But now I have found a unique method for the Qi family, which makes the results twice as good as before in the same amount of time, whether it is weaving or dyeing cloth."

"That means we use more materials than other fabric workshops."

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"Even if we lower the price, we will not only not lose money, but we will actually make a profit."

When the idea of ​​lowering prices was proposed, the first to object were the various managers of Qijia Cloth Shop. They felt that lowering prices would not only reduce their own profits but also incur the dissatisfaction of other cloth merchants.

But after Qi Shi said that, everyone started whispering and discussing it, as if it made sense.

"Moreover, the fabrics we dye now are not only quick to produce, but also have excellent color. Look at this, shopkeepers, such good fabrics at such a low price. If you were buying fabric, what would you choose?"

Seeing that everyone's expressions had softened, Qi Shi continued.

Anyone with eyes can choose the cheaper and better-looking one.

Therefore, in this matter, the Qi family's stewards listened to Qi Shi.

Privately, they all said that this illegitimate son of the Qi family, despite being from the countryside, was actually quite clever and knew a lot about the cloth business, no less than the legitimate son of the Qi family.

Now that it's his turn to be in charge of the Qi family, the shopkeepers showered him with compliments on his new decision, praising his wisdom, skill, and daring.

The fawning faces before him filled Qi Shi with immense satisfaction. What his deceased father couldn't do, Qi Shi was sure to accomplish brilliantly.

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He needed to hurry so that Uncle Qi could see him personally leading the Qi family to the forefront before he left, so as not to let him down.

Thinking of Uncle Qi, Qi Shi's hand, which was covered by his sleeve, clenched into a fist.

I heard that Qi Shu's arrest was a setup by Xu Yi of the guards, and that Xu Yi was also the fiancé of Fu Man'er from Xuanhe Cloth Shop.

He remembered these two people. Dealing with Fu Man'er was the same as dealing with Xu Yi, and since Xu Yi had come to him, he wouldn't let him get away with it either.

The price of cloth from Qijia Cloth Workshop suddenly dropped, catching the cloth merchants in Yunzhen off guard, but making the cloth buyers extremely happy, especially the ordinary people.

Now that fabrics can be bought at much lower prices than before, everyone, whether they've bought them before or not, wants to take advantage of the cheap prices and buy more.

Anyway, this cloth can be kept for our own use, or it can be given away as a gift.

The cloth merchants were so anxious that they could only see people heading to Qi's cloth shop in droves, but they were helpless.

The most affected of these was Fu Man'er's Xuanhe Cloth Shop.

Since Qi Shilai took over the Qi family, whether intentionally or unintentionally, he has added several new cloth shops, either next to Xuanhe Cloth Shop or opposite Xuanhe Cloth Shop.

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They even have their employees stand guard at the shop entrance. Whenever they see someone heading towards Xuanhe Cloth Shop, they shout out the price of the cloth and enthusiastically invite the person to Qijia Cloth Shop.

Even worse, they wouldn't let go of people coming out of the Xuanhe Cloth Shop; they would still go up and hawk their wares.

At first, everyone thought that cheap things were no good, but when they saw it, they realized it was an amazing opportunity.

"Oh dear, what are we going to do? For every customer we have, the Qi Family Cloth Shop across the street will snatch one away." The shop assistants of Xuanhe Cloth Shop were so anxious that they stood at the door.

Their place is deserted now, while the Qi Family Cloth Shop across the street is bustling with customers, with long queues forming outside.

Most of the people who came to buy cloth were women. With such a good deal, how could they not spread the word? It didn't take much effort at all; people from all the villages flocked to Qi's shop.

"Come, come, everyone, look over here! Xuanhe Cloth Shop is having a huge price reduction on cloth today! A huge price reduction!"

"Each bolt of cloth is ten coins cheaper than before."

"Ten coins cheaper! Fellow villagers, the price has been greatly reduced!"

Just as Qijia Cloth Shop was bustling with activity, a shop assistant from Xuanhe Cloth Shop stood on a chair and shouted loudly.

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Upon hearing this, the people at the door kept turning their heads, "Hey, the cheap ten coins over there?"

"Yes, the Qi family's cloth is nine coins cheaper, while the Xuanhe cloth shop's is one coin cheaper than the Qi family's."

“Even a penny counts. I don’t know how long the queue will be here. I’m going to Xuanhe Cloth Shop.”

Someone took the lead, and everyone else followed, shouting, "I want it! I want it!"

"Hey buddy, I got here first. Hurry up and give me that piece of cloth, I want this one."

The commotion outside was quite significant. The people inside Qijia Cloth Shop were unaware of what was happening, but everyone was curious. Upon asking, they learned that Xuanhe Cloth Shop across the street was even cheaper.

So everyone rushed out again. An old lady had already chosen her fabric and handed the money to the shop assistant. Seeing everyone running, she threw the fabric on the counter, snatched the money from the shop assistant, and ran after them.

In the blink of an eye, the once bustling Qi Family Cloth Shop was reduced to just a few employees who were still out of sorts.

The news quickly reached Qi Shi's ears, and he smiled noncommittally.

"Xuanhe Cloth Shop is far too arrogant." He dares to lower prices, so naturally he's making sure he won't lose money.

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He had considered all sorts of reactions from Xuanhe Cloth Shop, but he never expected it to be like this.

After all, such a price reduction would only bring disadvantages and no advantages to Xuanhe Cloth Shop.

"Notify all the cloth shops to offer a one-copper coin discount to Xuanhe Cloth Shop." Qi Shi slowly flipped through the book in his hand, expressing his disappointment at Xuanhe Cloth Shop's self-destructive approach.

I thought Xuanhe Cloth Workshop would be something special, but it's nothing special.

"Qi Family Cloth Shop will lower the price by another coin! Lower it by another coin!"

"What? The Qi family has lowered their stance again?"

"Oh, I'm not buying it anymore. Let's go, let's hurry to Qi's house."

After several rounds of this, Xuanhe Cloth Shop reduced its price by a total of four coins compared to Qijia.

Qi Shi could have leisurely flipped through the book, but every time the waiter came, he would tighten his grip on the book.

"Xuanhe Cloth Shop has reduced the price by a total of thirteen coins!" Qi Shi said through gritted teeth.

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Qi Shi didn't take Xuanhe Cloth Shop's price reduction seriously at first, but Fu Man'er was a businesswoman and would never let herself lose money.

I never expected them to drag this out to this extent, suddenly lowering the price by thirteen coins. For Xuanhe Cloth Shop, this is already a losing proposition.

"Young master, what about us?" the shop assistant whispered. When he arrived, everyone had already flocked to Xuanhe Cloth Shop.

Qi Shi's face was gloomy, and before he could speak, another person rushed in through the door.

"Young master, Xuanhe Cloth Shop has lowered its prices again."

"It's two coins cheaper than ours."

In other words, Xuanhe Cloth Shop suddenly reduced the price by fifteen coins. The shop assistant next to him gasped. Fifteen coins? That's practically giving it away for free!

Most of the people rushing to buy fabric today are ordinary people, and the fabric they buy is the most common kind, which is the cheapest in the fabric store.

Before Qijia could lower its prices again, Xuanhe Cloth Shop lowered its prices twice in a row, clearly determined to outcompete Qijia.

"Tell all the cloth shops that it will be two coins cheaper than Xuanhe Cloth Shop."

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When Qi Shi uttered those words, the waiter's eyes widened. "Young master, this—"

If that's the case, wouldn't Qijia Cloth Shop be losing money just like Xuanhe Cloth Shop?

Qi Shi glared at him with his sinister eyes, "Stop talking nonsense, hurry up and go."

The waiter dared not say anything more and could only obey and leave.

Qi Shi finally couldn't hold back any longer and threw the book he was holding onto the ground. "Xuanhe Cloth Shop!"

That's really something, daring to challenge him. Unless Xuanhe Cloth Shop is giving away cloth at their own expense, let's see what right they have to make a fuss there.

The workers who left the Qi family ran off to the cloth shop in different directions.

At this moment, the managers of Qi Family Cloth Shop were pacing back and forth in a state of panic, completely at a loss.

But they were praying that the price wouldn't drop any further, otherwise the Qi family wouldn't be able to afford it.

"Shopkeeper, the young master has sent a letter. We'll offer a discount of four coins compared to Xuanhe Cloth Shop," the shop assistant said as he ran.

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"What did you say?" The shopkeeper wondered if he was being too anxious and was hallucinating.