[Yu Yao: Online pre-sale? This kind of sales model seems to be rare in China. Is it reliable...]

[The water army hired by Monkey: Fan fiction books in the fan circle are printed by the authors themselves, and the printing is based on the number of readers’ subscriptions, so they are all sold online in advance. In fact, it is the same as the traditional paper media distribution channel, which first sends out subscription letters and then waits for booksellers to place orders before printing... It’s just that the “sending out subscription letters” has become “online promotion”, and the physical booksellers who purchase the books have become individual readers. 】

[The monkey’s hired navy: “Screenshot” “Screenshot”]

Screenshot content:

A promotional video for "The Divine Book of Luo River" posted on the official Weibo account once revealed a portion of the pictures drawn by the goddess of the moon that have been made into a series of peripheral postcards.

The readers responded enthusiastically, but many of them lamented:

"Aaaah, I can't go to the bookstore to buy books when I'm on lockdown at school. I'm so angry."

"There is no bookstore near the university town QAQ"

"It's that time of year again when I line up at the bookstore to buy books. Really, now unless I want to buy a big book I like, I won't go to the bookstore for a long time."

"The worst thing is to go too late and wait in line and the books are not available... Last time I queued up, I didn't get Covey's book. There were four or five hundred people in line, and our bookstore only received more than three hundred copies! I was really pissed off that I didn't get the book and it was a waste of time! You can buy it easily online, but I'm not willing to get the book a few days later than others."

There are many comments like the above.

The student party complained that they could not go to the bookstore first because of school accommodation;

Office workers complain that queuing in bookstores is a waste of time;

Those who arrived too late and queued up but didn’t get to buy anything were even more resentful…

[The Monkey’s hired naval forces: All of the above situations can be solved by online pre-sales. Because it is a pre-sale, the time when the printing factory calculates the numbers and sends them to the e-commerce is the same as when it sends them to the physical booksellers, so it will not delay the time when readers receive the books...]

[Yu Yao: Isn't it a bit hasty to make this plan now?]

【Flying Elephant: Now that all kinds of information are available, all you need to do online pre-sales is some author information and cover information and you can publish it directly. All the information can be collected tomorrow at the earliest, or the day after tomorrow at the latest.】

[Flying Elephant: This is just my first attempt. I suggest you collect examples from the fandom and see how others promote their work.]

[The water army hired by the monkey: After I finish dinner, the subway will be running again. I will go back to the company to work overtime and finish it as soon as possible. ]

【Flying Elephant: I'm still near the company, I'll be back to help you later.】

[The Monkey's hired navy: Ahhhh, really? Okay, okay, why are you so nice? ]

【Flying elephant:】

[Flying Elephant: If you don't have an artist to help you, you're just playing blindly, right?]

【Meow Meow: Follow suit. Are you familiar with the rules and format of online pre-sales in the fandom? If the trolls hired by @猴 cause any problems, you will be blamed.】

【Meow Meow: If you want to work overtime, you can do it yourself. Anyway, this project is your responsibility.】

[The navy hired by the monkey: Well, I didn’t ask you to come. ]

[Yu Yao: Since you are so determined, then just give it a try. Success or failure can only be known after trying. Come on!]

Chu Li put down her phone and went straight into the kitchen to cook. She simply cooked some meat porridge and took out some kimchi that she had bought at the supermarket from the refrigerator. Then she called the author, who was squatting outside the door burning draft papers to prevent his amazing ideas from being plagiarized by homeless people, to come in for dinner.

Zhuo Chuan went into the house and washed his hands. He stretched his head to look at the table and immediately showed a look of disdain: "There is no meat."

Chu Li took the spoon and scooped up a large piece of meat from the porridge: "What is this?"

"I've been hungry all day and you gave me porridge... Did you think I was asking for rice?" He complained but still sat down obediently at the table. Just as he was about to pick up the side dishes with his chopsticks, he looked up and saw the little girl sitting at the table concentrating on eating.

The porridge was very hot when it was just cooked, so every time she quickly took a big mouthful of porridge, she would stick out her tongue like a dog to cool it off, making a "huff, puff, puff" sound and fanning herself with her hands...

Zhuchuan: “…”

Zhuochuan put down his chopsticks and said, "You eat so fast, are you in a hurry to be reincarnated?"

"If you don't hurry up, your body will get cold, not to mention reincarnation," Chu Li drank the last mouthful of porridge from the bowl, and wiped his mouth with a tissue from the table. "Lao Miao said that the first print run of the Luohe Divine Book will exceed 350,000, so he gave me the position of deputy editor-in-chief. By then, I will be the only one who will succeed, while the rest of you will be promoted..."

Chickens and dogs ascend to heaven?

You, a little Taoist priest from some unknown mountain, want to lead us fox fairies to the ninth heaven?

Zhuo Chuan looked at her with a half-smile as she left the dining table and rushed upstairs. She almost fell down the stairs because she ran too fast and her feet slipped... When the little girl clumsily stretched out her hands to grab the edge of the stairs, the man smiled and said, "So?"

"Try online pre-sales, the kind in the fan circle. In the past, Queen Xu also... Never mind, you won't understand even if I tell you. Mr. L does know, but you're not Mr. L," Chu Li climbed up and stood firmly, sticking his head out from the stairs, "Anyway, you have to cooperate with whatever I ask you to do next. 350,000 copies are printed, which is enough to beat the little brother Jiang Yucheng next door..."

"Don't use him to provoke me."

"You have to listen."

"I don't.

"It's all for your own good."

"You go."

There was the sound of running around upstairs again. The attic door was closed and someone started rummaging through the cabinets. Soon the sound disappeared. When Zhuchuan had finished half of his porridge, Chuli came downstairs with a change of clothes and went into the bathroom. Zhuchuan drank a bowl of porridge, and the person in the bathroom came out, sat on the sofa and put on his socks. The ends of his short hair were still a little wet...

"Ergouzi, you can go out for a while tonight," Chu Li said as she put on her socks, "I have to go back to the editorial office soon, and I might have to work all night, so I won't be back..."

The man stood up and prepared to serve the second bowl of porridge, then paused. He glanced back and saw a white leg on the sofa that was blinding. "Stay all night? You work so hard, but you don't get overtime pay."

On the sofa, the little girl in socks holding her leg high up suddenly paused, and her whole leg fell back onto the sofa with a "smack": "Who is this all for!!!"

"Isn't it for your position as deputy editor-in-chief?"

Chu Li stood up expressionlessly, standing on the sofa - finally half a head taller than the man, with his hands on his hips, looking down at the man, pointing his finger in the air and poking: "For some ungrateful bastard, others are working overtime all night for him and still saying frivolous things!"

"Who are you calling a bastard?"

"snort."

Chu Li snorted loudly, jumped off the sofa, grabbed her bag, and rushed to the entrance to put on her shoes. Er Gou followed her with his tail swaying and clacking, and sent her all the way out of the yard. Only when Chu Li was far away did Er Gou come back, use his nose to push the door open, and find that his master was still standing by the table in the same posture as before...

The man and the dog looked at each other for a few seconds.

Zhuo Chuan: "What are you looking at? Are you asking me to accompany her to work overtime? Working all night will cause sudden death!"

Ergou turned his eyes away.

Chu Chuan: “Humph!”

…

Chu Li returned to the company at 9:30 in the evening. Ah Xiang had already started working on the online pre-sale materials... There were only Chu Li and her in the entire editorial department. Chu Li walked to her seat, put down her bag, and thanked Ah Xiang embarrassedly.

"Nothing," Ah Xiang clicked the mouse without looking up, "Before coming to Yuanyue Society, I was a stay-at-home mom for more than ten days. I often stayed up all night to watch dramas."

When they were alone, Ah Xiang's sentences would be as long as the ones she typed on the Internet.

Chu Li smiled, sat down, rubbed his hands and began to prepare for work——

First, I collected recent online pre-sale cases in the fandom circle. A search on Weibo yielded a lot of them. Most of them were accompanied by a long picture, which included basic information such as the physical simulation of the work, gift information, inner and outer cover design, word count of the work, author, cover craftsmanship, inner page paper, and pricing. This was to let readers know what they were paying for.

Secondly, online pre-sales usually have special gifts. The so-called special gifts are special extra gifts. They may not be included with the book, but are limited items that can only be obtained under special conditions (such as the first fifty orders or the first ten minutes of orders). There is no limit to the type of items. As the saying goes, things are more valuable because they are rare. This is to increase readers' desire to buy competitively.

Finally, let’s look at the promotion method. Weibo is a platform that gathers most of the fans and passers-by readers. It will have unexpected results when used. At this time, forwarding and lucky draw is undoubtedly the best way to spread the promotion of Weibo.

What the special gift is is yet to be determined;

The prizes for the forwarding lottery are still to be determined;

After looking at more than a dozen cases, Chu Li listed a large number of options including special extras, author signed photos, author manuscripts, etc.

The most amazing thing is that a girl in the otaku circle gave away underwear with every album she sold.

Chu Li looked embarrassed and muttered, "Does anyone want Zhuchuan's underwear?" while switching off the page and clicking on the "pornographic information" report. Maintaining the Internet environment is everyone's responsibility.

——This night was truly a sleepless night.

Fortunately, Chu Li had been in the fan circle before and knew a thing or two about these things, so she only needed to collect information and make a rough direction framework for Yu Yao to take a look. The trouble was Ah Xiang's side. She had to learn the long promotional pictures used by those people in the fan circle and make a similar long promotional picture. Among them, the most troublesome thing was the physical book simulation picture...

It is a simulation that gives readers a rough idea of ​​what a physical book looks like.

That's it.

They played the drums all night.

Chu Li: "The craftsmanship of "The Book of the Gods of Luo River" is the cover: special paper with matte oil, 4c, embossing + UV, the back cover is pure UV without printing;

Book jacket: Special paper, spot color gold, same paper as cover, block printing;

Inner cover: single powder cardboard, matte oil, 4c.

Inner page paper: 80g light paper.

Ah Elephant: "…Fuck, what language are you speaking! Just tell me what it looks like!"

Chu Li: "...Isn't it amazing? I've been memorizing it for a long time, so I wanted to show it off - it's actually just hollowed-out letters. Why are you asking me about the cover design you made?"

Ah Xiang: "I know, go, go, don't block the light here... If you have time, go ask Zhuo Chuan. The more reluctant he is to give away his underwear, the more likely it is that a small poster with a few hundred followers can forward tens of thousands of underwear. Zhuo Chuan's underwear may be forwarded more than 100,000 times."

Chu Li: "…………Okay, okay, I'll go. Forget about giving you the underwear."

Ah Xiang: "Are you afraid that you can't help but secretly talk to yourself?"

Chu Li: "The next second after I made this suggestion, he would ask without hesitation: I think it would be more appropriate to give the editor a dog head on his neck, what do you think?"

Ah Xiang laughed "Gaga" -

This was the first time she laughed so loudly in the editorial department since she started working there.

…

This day was Chu Li's first all-night overtime at Yuanyue Society.

When the book simulation diagram and online pre-sale plan were handed to Yu Yao's desk, it was just dawn outside.

Chu Li went to the marketing department next door, where they often worked overtime, borrowed two disposable toothbrushes and cleaned up with Ah Xiang, then slept on the table for three hours... When she woke up in a daze to the sound of the mouse next to her ear, she realized that it was already time to go to work.

Yu Yao and the others were all there, but no one woke her up - at this moment, Yu Yao was leaning back in her seat looking at the online pre-sale cases and business plans she had compiled last night.

Chu Li yawned, took out his phone, and found that a certain plague god had sent him several unread messages on QQ.

eleven o'clock.

【Zhuchuan: The subway has stopped. 】

twelve o'clock.

[Zhaochuan: You may need to take a taxi back tonight. It costs about 100 yuan to get from Yuanyueshe to my house.]

Half past one.

[Zhuchuan: Are you still in the company? You really worked hard for the position of deputy editor-in-chief...]

Half past two.

[Zhuchuan: The porridge is not filling enough. I am hungry again. I will make porridge for dinner and pound you into the ground! ]

【Zhu Chuan: I ordered takeout! 】

【Zhuchuan: Do you want it? 】

Three forty.

【Cheong-chuan: The takeout is really delicious. 】

Three fifty-five.

[Zhuochuan: A large wave of sudden death is coming towards you. 】

Four fifteen.

[Zhu Chuan: Why is there no reaction? Has he died suddenly?]

【Zhuchuan: Didn’t you fall asleep? 】

[Zhuochuan: Fuck, you don’t sleep in the bed at home, but go to sleep in the company in the middle of the night, are you sick? ]

Half past four.

[Zhu Chuan: You won't continue to work until the afternoon tomorrow, right? ]

【Zhuchuan: Are you done? 】

[Zhuchuan: I suddenly want to go racing at midnight. I'll go to Yuanyueshe to pick you up? ]

Half past five.

【Zhuchuan: Are you done yet?】

【Zhuchuan: Code word.】

Five quarter to five.

【Zhuchuan: Card. 】

six o'clock.

【Zhuchuan: Continuously stuck. 】

【Zhuchuan: It’s almost dawn. 】

Six twenty.

[Zhuchuan: It’s really getting light. It’s winter now, but the light is getting light so early.]

Chu Li: "..."

Chu Li put down his phone——

Writing a diary of staying up late?

He almost got up to pee but he still had to report it.

I feel like I can't sleep and I'm jumping around all night. I've been fighting for 350,000 copies of your songs, and you've only typed a few words!!

While looking at the phone, he laughed out loud without realizing it... At this time, Ah Xiang walked over with dark circles under his eyes, holding a bowl of noodles: "What are you laughing at, have you become stupid from staying up all night?... Mad lay on the table for several hours, my neck is almost broken."