Chapter 103: Brother Sun’s Guidance

Lin Sinan followed behind Sun Peng, exclaiming in amazement, "Brother Sun, you have such a wide network of contacts! People know you everywhere!"

After hearing this, Sun Peng smiled faintly, waved his hand and said, "Hey, Nan Nan, what do you mean by having a wide network of contacts? Don't flatter me like that.

This place, if you come a few times and interact with more people, you'll get familiar with it. Actually, everyone is just getting to know each other and giving each other face."

The two walked into the private room. It wasn't very big, with a sofa occupying more than half of the space. In front of the sofa was a coffee table, a TV hung on the wall, and a few microphones on a shelf beside it.

Lin Sinan sat down on the sofa and said to Sun Peng, "Brother Sun, how come I didn't know you were tinkering with office equipment and printing equipment before?"

Brother Sun slumped down on the sofa with a big horse and said, "You haven't asked me before. My main business in the computer city is office printing equipment. The companies you visited before were all offices I opened outside. It was easy for me to sell office printing equipment and computers.

"In the office printing equipment business, I'm in the wholesale business, and I basically don't do retail. Although the wholesale profit isn't particularly high, it's stable, and with high demand, I can also earn a good income."

Lin Sinan asked curiously, "Brother Sun, I heard you say this business is quite complex. Can you tell me more about it? I'll know what's going on so I can have an explanation when I go back."

Sun Peng waved his hand. "Of course I can. I'd have to hide it from others, but you're different. I treat you like my own brother. Let me tell you, this office printing equipment is mainly...

Just as Brother Sun was about to speak, there was a knock on the door. The bartender came in with four waiters behind him and began to place drinks, snacks and a fruit plate made of many fresh fruits on the coffee table. The table was filled with so many things that there was almost no space left.

Lin Sinan took a quick look and saw that there were more than a dozen kinds of wine and drinks, which added up to more than a hundred bottles.

Lin Sinan looked at Sun Peng and gave a wry smile. "Brother Sun, can the two of us finish all this? This is too much, it's such a waste."

Brother Sun glanced at Lin Sinan and said earnestly: Brother, you really have never been to a bar. Forget it, let’s not talk about it for now. I’ll tell you the business first, otherwise you’ll talk nonsense when you’re drunk!

After saying that, Sun Peng picked up a bottle of Black Priest on the table, opened it, tilted his head back and took two gulps, wiped the corner of his mouth with his sleeve, and continued:

Nan Nan, I probably sell hundreds of thousands of printing devices a year, but no company has come to me to purchase them. Is it because I am not qualified enough?

No, for all the printers on the market, as long as they are a brand, my brother has his agency rights, or even the general distributor, but when the company purchases, I don't even count.

The purchasing power of all units is occupied by the relatives of various leaders. They know nothing, and in fact, they don’t need to know anything, because we are here. They give you a budget, a total amount, and ask you to issue an invoice. You transfer the difference to their card, and the business is done.

In recent years, the government and enterprises have tightened their control. Is it effective? Haha, as long as the leadership does not change and it is still the same group of people, I can set up a company myself and wait for the company to make a plan. I can directly send the quantity and budget to me and give a quote.

I set up my own company and then delivered the machine to them. They collected the money and transferred it to me. It was the same process, and they got the bulk of the profit. I relied on the large volume, and sometimes I could get a small discount from the factory or something!

Any small purchaser who comes to me always shouts and yells, "Don't you see I'm familiar with this place? I'm familiar with similar places."

I have to entertain everyone who comes, and my brother has no choice but to bow his head, because he holds the purchasing power and the price is decided by him.

No matter who you buy from, they have the final say. So, if you want to enter this industry, it is extremely difficult! This industry is too complicated and has too many tricks. Without sufficient connections, you can't get a foothold at all.

Competition is incredibly fierce, with overt and covert infighting everywhere. If you're not careful, you could be squeezed out. Furthermore, the initial investment is substantial, and the return isn't guaranteed. Think carefully before you rush in, as you'll regret it later.

Lin Sinan also picked up a bottle of beer from the table, opened it, and toasted Brother Sun. Then he asked, "Brother Sun, if it's so difficult, why do you still insist on working in this industry?"

Brother Sun's face flushed from drinking, and his spirits grew higher and higher. He excitedly talked about the money-making methods in this industry: "In this printer industry, the overall price is really quite opaque.

Think about it, how can ordinary people use this thing often in their daily lives?

Therefore, our primary customer base is individual businesses. Regarding pricing, there's a lot of flexibility; it's basically just a matter of negotiating with the purchasing department. There's a lot of wiggle room here, depending on your skills and relationship with purchasing.

As for after-sales service, you generally don't have to worry too much. Printers these days are pretty good, and they generally don't have any major issues during the warranty period. Even if there's a problem, just contact the manufacturer directly; they'll handle it and most likely replace it with a new one.

Once the warranty period has passed, the company won't bother with repairs and will usually just replace the machine. They don't care about the cost of repairs; efficiency and convenience are what they value.

Moreover, if the purchase quantity is large enough, you can customize the machine directly from the manufacturer.

This customized machine is one of a kind and cannot be found on the market.

You can also customize the company's logo to make it appear more upscale. At this time, you can negotiate the price with the purchasing department. Basically, the price you say is the price, and they won't have too many questions.

Because this is custom-made, there is no comparison, it all depends on the purchaser's appetite. Of course, we can also make more money with this kind of machine.

Besides, consumables are also an important source of profit.

The consumables for customized machines cannot be bought anywhere else and can only be bought from you.

Think about it, if they bought the machines from you, wouldn't they have to pay you for the consumables? That's a huge profit, to put it bluntly, you could give the machines away for free.

Later, I made a lot of money by selling consumables, and I counted the money until my hands cramped.

As long as you can maintain a good relationship with the purchasing department, it will be like a steady flow of money that cannot be stopped.

If you can grasp the tricks and opportunities here, you can make a fortune."

Lin Sinan suddenly understood. No wonder he had taken away the purchasing rights of office printing equipment from Director Ma. It was like digging up his family's ancestral grave. It seemed that there was a lot of room for maneuver here. Lin Sinan nodded thoughtfully.

At this time, the door was knocked again!