I took a taxi back to the sales office of "Cangshan Villa" in the late afternoon. My patience was still there, and I squatted under the same tree as before, waiting to visit Manager Yao from the marketing department. During this time, I didn't let myself be idle. I kept thinking about how to express myself in the best way possible. In fact, advertising is also a product, so how you present your product advantages to the client will largely determine your final success or failure.

Before I knew it, another hour had passed. At this hour, once the sun sets behind Cangshan Mountain, the sky darkens very quickly, and this feeling of being about to be plunged into darkness makes me very anxious. I've already smoked two cigarettes.

I looked inside and saw that some lights were already on in the sales office. After a while, a few lights went out because some departments were preparing to leave.

"Sir, you haven't left yet?"

I looked up and saw that the person speaking to me was the receptionist who had previously prevented me from entering.

I replied, "Since I said I'd wait, I will wait... Your Manager Yao hasn't left work yet, has he?"

"No, we're in a meeting."

"Oh, approximately how long will it take to finish?"

"Their marketing department has had meetings that go on until 9 or 10 p.m. before... Why don't you come back tomorrow? I'll definitely make an appointment for you then."

"I'll wait a little longer."

The receptionist, somewhat puzzled, asked, "Are you so concerned about today and tomorrow?"

"Of course I have to consider it. If I put this off until tomorrow, then my day will be worthless... And tomorrow is just a repetition of what I had to do today, which is also worthless. A person only has yesterday, today, and tomorrow. No one lives for yesterday, but the rest of today and tomorrow are worthless. Isn't that scary?"

The receptionist stared at me blankly for a moment before saying with admiration, "Your eloquence is amazing! I'm sure what you're talking to Manager Yao about will be successful!"

"Thank you for your kind words."

"Then please wait a little longer. I've already finished get off work, so I'll be leaving now."

...

Once the receptionist left, the huge sales office suddenly lost its liveliness and working atmosphere. It's hard to imagine how one could muster 120% of their energy to discuss advertising business in such a situation. The other party must have been working for so long and was probably quite impatient. Whether they could patiently listen to me was really unknown.

I wanted to leave, but I was reluctant. Suddenly, my stubbornness kicked in, and I thought: even if I have to wait until midnight, I have to wait. I'll treat it as a test of my patience... At this moment, I imagined myself as someone who would do great things, so I had to adopt the mindset of someone who would do great things.

Starting a business is bound to be arduous.

...

I don't know how I managed to get through to eight o'clock. Anyway, it was completely dark, and the only light I could get was from a street lamp. I was in a bad mood, had already smoked several cigarettes, and my throat was very sore.

Suddenly, a beam of light shone from the opposite intersection, and then I saw a car turn onto my side and finally stop next to me.

I recognized the woman who got out of the car; she was Ye Zhi's assistant.

She was carrying a box of cake. After looking it over and making sure no one else was watching, she said to me, "Today is your birthday. Mr. Ye asked me to order a cake to wish you a happy birthday."

I was taken aback for a moment, and subconsciously said, "Is today my birthday?"

"you do not know?"

I quickly checked the calendar, and it really was my birthday. I felt a little numb, and then a sense of loss, as if the whole world had abandoned me, washed over me. Today is my birthday, but my parents didn't even call me, and my friends certainly didn't remember.

I haven't been kind to myself either. I haven't had a proper rest or eaten anything good all day.

Just as I was thinking about all this, my assistant handed me the cake and said, "That person tidying up is Manager Yao from the marketing department. You should go and talk to him."

I followed her gaze and saw that the once empty hall was now occupied by a middle-aged man in a suit and leather shoes.

I nodded to my assistant and hurriedly ran into the lobby.

...

After exchanging greetings, I said to Manager Yao, "Manager Yao, it's a bit presumptuous of me to visit you like this, but I have indeed been waiting for you here for most of the day... I know that the Cangshan Villa development is currently in a phase of heavy external promotion, and almost all available advertising methods have been used... I wonder how effective the advertising has been?"

"They're all just routine advertisements."

"Since Manager Yao is holding back, I won't ask any further questions... The purpose of my visit today is to ask you to consider our advertising model..."

"Give me your business card, let's talk again tomorrow, it's past working hours now."

"Please don't refuse... Actually, our advertising model is very simple... It can be explained in just a few words."

At this point, I had to take the initiative, so before Manager Yao could reply, I asked again, "Do you usually order takeout?"

"Yes... but what does that have to do with your advertisement?"

"With the development of mobile internet, people's lives are now inseparable from food delivery, so ordering food delivery has a huge audience... My advertising is combined with food delivery; think about it, traditional real estate advertising relies heavily on outdoor billboards, but people's attention and energy are often scattered, and it's impossible to catch the content on every billboard... But eating, ordering food delivery, is not something that can be selectively ignored... My advertising is embedded in the food delivery; we can give every customer who orders food delivery a free wet wipe... As long as they use this wet wipe to wipe their mouth after eating, they will definitely see our advertisement... But that's not our biggest advantage. Our biggest advantage is that we can help advertisers filter and select customers... If we send all the advertisements for Cangshan Yishu to villa areas of the same level, do you think the advertising effect would be very good? I think this is a model that takes precision advertising to the extreme... I hope you can give us an opportunity to cooperate."

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