When Minister Zhang received Yang Huajin's call, he was in a dilemma upon hearing the request to increase advertising investment. Although last night's "Loser Men and Women" achieved a rating of 1, which was already quite good, it was only mediocre compared to the advertising investment over this period.

However, when Minister Zhang heard that "Loser Men and Women" dominated the top five of the trending search list last night and had over 100 million views, he was very surprised. Yesterday, because the station was holding a celebration for the Mid-Autumn Festival and National Day, he hadn't paid attention to online news. He had just finished looking at yesterday's ratings and hadn't even sent them to the station director when he received a call from Yang Huajin.

Looking at last night's ratings curve again, there wasn't much fluctuation from beginning to end. Could Yang Huajin have lied?

Minister Zhang took out his phone and went online to read the comments from last night; the answer should be there.

The popularity of "Loser Men and Women" is still at the top of the trending search list, so it seems that Yang Huajin did not lie. Minister Zhang carefully reviewed the comments and found that the earliest comments should have started to spread around 7 o'clock. At that time, Shanghai TV was already broadcasting CCTV News, so it missed the benefit of the comments spreading.

Seeing the comments building up to a towering tower online, already reaching over a million levels and still increasing, with its popularity remaining high, I finally believed Yang Huajin's words: "Loser Men and Women" was truly a hit, a massive hit. If we could strike while the iron is hot and promote it now, the effect would be extraordinary!

Grabbing the viewership chart, Minister Zhang rushed to the station director's office. If he didn't hurry up and report the application for advertising fees, all those years he had served as the head of the content department would have been for nothing.

Ouyang Ming was also very surprised to hear Minister Zhang's report. To be honest, Ouyang Ming signed "Loser Men and Women" just to enrich the station's program library and did not have high expectations. After all, the length was too short and it was not a serious drama.

However, the on-demand data from Yuewen Entertainment website still shocked Ouyang Ming. One hundred million views, which translates to a viewership rating of over seven points, or three to six points if each person watched it twice. And this was just the premiere, with word-of-mouth just beginning to spread. What about the on-demand views during the day today? How many more views would that add up to?

Ouyang Ming was excited. At this time, apart from children's dramas, there wasn't a single classic TV series worth recommending on any of the national TV stations. To be honest, children's dramas were a complete money-losing business. Why? Because the advertising revenue was too low!

If the ratings for "Loser Men and Women" skyrocket, it will definitely bring in a lot of advertising revenue for the station. No company would ignore advertising during this prime time!

Upon hearing Minister Zhang say that Yang Huajin requested to cooperate with Yuewen to increase advertising investment, Ouyang Ming waved his hand and approved it. If not now, when?

As a result, all viewers watching Shanghai TV that day saw the program previews for "Loser Men and Women" very frequently. Some people who saw the news online realized that Shanghai TV was also broadcasting it simultaneously. Even those who didn't know the situation knew that there was such a show airing at this time, and they might turn on the TV to watch it when they were bored.

Whether intentional or not, "Loser Men and Women" entered thousands of households that day, touching the hearts of countless people. That morning, various manufacturers, smelling the blood, also came to Shanghai TV station with their bags, wanting to insert advertisements during that time slot.

Tan Hao, the head of the advertising department of Shanghai TV station, is now experiencing both pain and joy. The reason is simple: the 6 pm advertising slot has suddenly become highly sought after. The 6 pm slot, which used to be ignored, has received many calls today, all wanting to advertise in this time slot. However, there are too many people who want it, and it would be difficult to give it to anyone. So Tan Hao simply gathered all these people together and put it up for public auction. Whoever bid the most money would get it, so that no one would be offended.

At 10 a.m., the station's conference room was filled with representatives from various manufacturers, nearly a hundred people in total. The advertising department staff were so busy that they didn't even have time to drink water, as they were all answering various questions from the attendees.

When Tan Hao walked into the conference room, he felt as if hundreds of ducks were quacking loudly, making him feel as if he were in a duck farm, being attacked by a sonic wave!

After pausing for a moment, Tan Hao finally walked to the front of the stage, picked up the microphone, and coughed, "Distinguished delegates, please be quiet for a moment. The bidding for the 6 PM advertising slot is about to begin. Please be quiet. I am Tan Hao, the head of the advertising department. I will now introduce the advertising arrangements for the 6 PM slot. Please listen carefully!"

Seeing that the representatives had gradually stopped discussing, Tan Hao began to explain: "The advertising time for the 6 o'clock slot is a total of five minutes. According to the agreement between the station and Yuewen Media, no advertisements can be inserted during the drama's broadcast. Therefore, the advertisements can only be placed in the five minutes before and after the drama, as well as one title sponsorship advertisement, which is thirty seconds long. The other advertisements are ten to fifteen seconds long."

"I believe everyone saw the trending topics last night. The drama 'Loser Men and Women' received rave reviews. As the only television broadcasting platform, our station achieved a 1% viewership rating for its premiere yesterday, even before the hype had fully picked up. Today, the station and Yuewen Media website are increasing advertising efforts to strive to create a phenomenal sitcom. Judging from the current popularity, it is very possible!"

"As one of the top five television stations in the country, a phenomenal sitcom will have a very large audience, and I believe everyone here understands the advertising effect very well. To make a long story short, our station is offering one title sponsorship and twenty advertising slots for your consideration. Those who are interested are welcome to participate in the bidding."

At this moment, someone in the audience raised their hand and said, "Minister Tan, aren't twenty advertising spaces a bit too few?"

Tan Hao laughed and said, "Twenty advertising slots are not too few at all. You know, too many ads will cause visual fatigue for the audience. So our station has carefully calculated that twenty is the optimal number of ads. After all, we also have to be responsible for your wallets!"

Tan Hao's words drew laughter from the audience. "Alright, now we'll start by bidding for the title sponsorship. The starting price is two million, and each bid must be at least ten thousand. Those interested, please begin submitting your bids!"

"Two million one hundred thousand!"

"Two and a half million!"

"Two million eight hundred thousand!"

Three million!

Four million!

In less than a minute, the price was driven up to four million. Looking at the representatives sitting steadily below the stage, Tan Hao knew that this was just the beginning, and the real climax was far from coming.

Sure enough, after half an hour of fierce competition, the title sponsorship was awarded to a certain herbal tea company for 11.5 million yuan, setting a precedent for local TV stations to spend over 10 million yuan on a prime-time advertising slot. Meanwhile, the Shanghai TV station's advertising auction brought in 50 million yuan, and this is only for the first season of "Loser Men and Women". It is believed that the advertising revenue for the second season will definitely rise even higher!

When Ouyang Ming learned of the results of the advertising bidding, he was also very surprised. This was just the beginning. If they had waited until a few more episodes had aired before bidding, he believed that the advertising fees would have reached a new level. However, these were all old clients. They couldn't expect to get rich overnight. They had to give everyone a share of the profits eventually!