Zhao Liang was very fast; he completed the paperwork for "Shaolin Temple" in just three days.

With a week to go before its release, "Shaolin Temple" launched a massive advertising campaign, including online ads from Yuewen Entertainment Media website. For Yuewen Media, with nearly 300 million users, it's natural to go all out to promote its own film.

Secondly, there are huge video advertisements at bus stops, subway stations, and city squares in major and medium-sized cities across the country, as well as huge promotional posters in major cinemas.

Fang Yang spent 100 million yuan on advertising, far exceeding the filming cost of "Shaolin Temple". His only goal was to ensure that there would be advertisements for "Shaolin Temple" in places with high population mobility, so that most people across the country would know that a martial arts movie called "Shaolin Temple" would be released nationwide on July 8.

These are all regular advertisements. The main reason that prompted Fang Yang to spend a lot of money on advertising is that it is summer vacation now, the biggest movie holiday in the year besides the Spring Festival!

In July, a major foreign film, "Men in the Galaxy," will be released, and advertisements for it are everywhere. This made Fang Yang, who originally wanted to simply advertise on the Yuewen Entertainment Media website, change his mind!

If it were released globally, Fang Yang wouldn't be confident in going head-to-head with "Men in the Galaxy," but domestically, he wanted to give it a try and see if "Shaolin Temple" could beat "Men in the Galaxy"!

The distributor of "Men in the Stars" also invested a hefty 300 million yuan in advertising and promotion. Given that foreign blockbusters already have a significant advantage, they went all out to use advertising to grab attention!

In addition, Yuehai Media's sci-fi blockbuster "National Fortress," which reportedly cost 500 million yuan to produce, was also released at the same time. They invested 200 million yuan in advertising and had the main cast members travel all over the country in an attempt to attract fans of the superstar actors and form a united force!

In addition, the Hong Kong crime thriller "The Last Bullet" is also joining the holiday battle, featuring two Hong Kong film stars and one actress. The biggest gimmick of this crime thriller is the live-fire explosions.

The last film is a low-budget romantic drama, which is just there to make up the numbers. However, romantic dramas have their own market, and their release at any time will not affect their box office performance, as they have a group of die-hard fans who support them.

With five films released simultaneously right after the college entrance examination, it was like a clash of titans, creating a tense atmosphere and a fierce advertising battle!

In the conference room, Fang Yang, Yang Huajin, Ma Wenhua, Zhao Liang, and Zhong Zhifeng sat around the table. The advertising war had gone on for so long, and even with the full support of Yuewen Entertainment Media website, they were only evenly matched. To say that they could stand out was impossible; just being able to keep up was already a blessing!

As the chief advertising planner, Zhong Zhifeng explained the situation truthfully: "President Fang, given the current situation, it's probably not very optimistic to think we can outdo the other parties in advertising. Moreover, our advertising investment is the lowest, and achieving the current balance is already our limit."

Zhong Zhifeng's eyes were bloodshot. He had racked his brains and put in a lot of effort to break through the encirclement. Fortunately, Yuewen Entertainment Media website was his own company and had its own traffic, which prevented him from collapsing under the financial bombs of the other companies.

"For our own cinemas, I gave them a maximum of 38% of the screening slots, which is already the highest. There are national regulations that set a maximum number of screening slots to protect the films of small film companies. In addition, Jinghua Cinema gave us 21% and the others gave us 12%. This is the maximum number of screening slots we can get at the moment."

With a shrug, Zhao Liang presented his work achievements. Everyone present was an insider in the film and television industry, so they naturally knew that this screening schedule was excellent!

"Given the current situation, it's difficult for us to do any better. We might as well wait and see how things go after the premiere."

As the head of the department, Yang Huajin naturally knew that everyone had done their best. With only one week left before the release, they had done everything they could, and all that was left was to see what the audience would do!

Seeing that none of them had any effective solutions, Fang Yang also fell into deep thought. The current situation was not that the movie "Shaolin Temple" was bad, but even good wine needs advertising. Movies rely on word of mouth, but pre-release advertising planning cannot be ignored.

"What do you guys think about us having a preview screening?"

"Preview screening? What does that mean?"

Zhao Liang was immediately confused. He had never heard of this word before. He knew "dian" and "ying," but the combination of the two words was puzzling.

Seeing that none of them understood, Fang Yang explained: "A preview screening is a small-scale advance screening of a film in a few theaters before its public release. It is usually open to the media, industry professionals, or seasoned film fans, who can watch the latest blockbuster in advance."

As a seasoned advertising planner, Zhong Zhifeng naturally understood immediately. "President Fang's idea is good. It seems to be a recent trend overseas. However, if we want to implement this method, we must not alert the enemy. It's best to do it discreetly."

Fang Yang nodded, "If we're going to do it, it would be best to do it at midnight on the 7th. That way, it won't affect the regular movie screenings. After the movie, it will be the early morning of the 8th. Then we can release the reviews on the morning of the 8th. Even if the other side reacts, it will be too late. This way, we can catch them off guard and achieve the best results."

The others didn't understand at first, but after Zhong Zhifeng interjected, they immediately grasped the meaning. "That works. I'll arrange the VIP room at the Shanghai headquarters. I'll give these people a little fee for their writing, and I guarantee they'll write something beautiful."

Fang Yang laughed and said, "There are no such high requirements. Just tell the truth. If you say something too lofty, the audience will be too disappointed when they see that the movie does not meet their requirements, which is not good."

Ma Wenhua laughed and said, "Does Mr. Fang mean that the higher the expectations, the greater the disappointment? Actually, I think some embellishment is still necessary. 'Shaolin Temple' is a new subject matter and a representative work of the new martial arts. It has both the tradition of Eastern martial arts and the close combat of Western action films. I think it will definitely lead to a whirlwind in Chinese martial arts films."

Yang Huajin agreed, saying, "Xiao Yang, necessary approval is essential, otherwise the preview screening would lose its meaning. We don't need empty boasting, but we also can't refuse to appreciate insightful and down-to-earth writing."

Seeing that everyone insisted, Fang Yang didn't say anything more. As long as they weren't exaggerating or making things up, there shouldn't be any major problems. "Then let's do it this way. Manager Zhong and Liangzi will be in charge of inviting these people. There's still a week left. Make sure to keep it confidential beforehand. Also, we'll reimburse the round-trip airfare and accommodation for those from out of town. Otherwise, it would be really difficult to invite some people who are not well-off."

Zhong Zhifeng laughed and said, "These are all common sense issues, and we will handle them well. Mr. Fang, please rest assured. With this ingenious move, I believe 'Shaolin Temple' will definitely stand out among the other films."

The attendees chuckled, their earlier tension dissipating, and they felt a renewed urge to make a big splash!