Fang Yang, a struggling bar singer, soul-transferred into a parallel universe where he inherited a dying website and a music academy, graduating from a student who lost both parents. He revived th...
On the 18th, after a period of overwhelming advertising, "My Own Swordsman" premiered. It was a Friday, when most office workers finished their week's work and began to enjoy their rare weekend rest. At 7:40 pm, which is the time when most TV stations broadcast variety shows, "My Own Swordsman" chose to premiere at this time, which was quite unexpected!
According to Zhong Zhifeng's explanation, this day was the peak time for internet access. Since "My Own Swordsman" chose to be broadcast online, why not have a head-to-head showdown and make "My Own Swordsman" famous overnight? If they won, they would be far ahead of the competition. If they lost, it wouldn't affect the overall situation, since the website's basic support was there!
Fang Yang, Yang Huajin, Chen Chen, and the Mo brothers sat in Fang Yang's private screening room on the 33rd floor. Zhou Kai had spent a lot of money on the renovation, using top-notch materials to create an exceptional audio-visual experience. Even with Fang Yang's discerning eye, he couldn't find any fault with it.
Tonight's premiere will only air two episodes, and Yuewen Entertainment Media's website has set up free viewing for the first three episodes. So tonight's free viewing should attract a large number of people. Yuewen Entertainment Media hasn't released a new TV series for more than half a year, which has already whetted the appetite of a large number of eager viewers. It would be strange if no one came to watch at this time!
Time passed by, and everyone had already seen the finished product. Naturally, they wouldn't continue watching like ordinary people. Instead, Chen Chen opened the backend data, which was the focus of their attention tonight.
With one minute left, the backstage display showed that people were constantly coming in. In just a few seconds, tens of thousands of people had entered. Chen Chen smiled and said, "It looks pretty good right now. It's the weekend, and we're competing for a spot among various TV variety shows. With this opening effect, it's bound to be pretty good."
Mo Sang smiled and said, "We don't know much about this aspect, but after hearing what Senior President Chen said, we feel more at ease."
Chen Chen waved his hand, “There’s a saying going around in the market now: ‘Anything produced by Yuewen is bound to be a masterpiece.’ People trust us, and that’s our biggest asset. The audience’s recognition is the result of our long-term efforts. Once our reputation is established, as soon as a new work is released, the audience will come to watch it immediately. So we don’t lack an audience. What we need to do is try our best to maintain this reputation, and then we will be invincible.”
The Mo brothers nodded in agreement, indicating that they had learned something. At this time, the TV series had already started, and the real-time display showed that more than two million people had entered the network within one minute, and the number of people was still increasing at a rate of more than 100,000 per second.
"Mr. Chen, how many people do you think will come to watch tonight?"
Mo Sang turned to ask Chen Chen, but seeing the heads bobbing around, Mo Sang really had no idea what to expect.
"It's only just started airing, and we're mostly getting in from loyal viewers. The first episode should get at least 30 million views. This drama has a lot of classic lines, and after watching two episodes in one go, a lot of people will be discussing it online. That's when public opinion will form and then spread. If we can get into the top ten on the trending topics list tonight, getting 70 to 80 million views per episode shouldn't be a problem."
The Mo brothers had little concept of clicks. After exchanging a glance, Mo Zhen asked, "What does 70 to 80 million clicks mean? Is it good or bad?"
"It's definitely going to be a hit! It's like a blockbuster product. But we'll have to see how it performs on the trending topics list!"
Mo Zhen said confidently, "In my opinion, there's no problem with 'My Own Swordsman' making it onto the trending topics list. So many classic lines are rare in today's TV dramas. If it can't make it onto the trending topics list, I'll have to question the taste of this generation of viewers!"
Yang Huajin chuckled, seeing the two topics continuing, at least having confidence was a good thing, "Five million already, one million per minute, the data looks pretty good!"
Mo Zhen and Chen Chen both turned their attention to the screen at the same time. "It really is! The data jumped so fast that I didn't even notice it for a moment."
Mo Zhen chuckled foolishly. If his first TV series as a director became a hit, he could finally secure a place in the world of directing, something he never dared to dream of before.
"Everything is just beginning. I think the peak will be tomorrow. After all, it takes time for the topic to develop, and tomorrow is a rest day, so more people will participate in the discussion."
Based on his past life's experience, Fang Yang offered some sound advice: "Today is Friday, and most people will choose to go out for dinner with friends, so there may not be that many people online. But tomorrow will be different; it will be more time for family reunions, and there will be plenty of time to go online."
"That's true. If this TV series hadn't premiered tonight, I would have gone to play mahjong with someone. I really wouldn't have had time to pay attention to this!"
Chen Chen thought about it and realized that for people who have been busy all week, Fridays are usually spent at gatherings with friends.
Mo Zhen said with a bitter face, "Then isn't today a good day to go online?"
Chen Chen patted Mo Zhen and laughed, "It depends on the person. For housewives, today is a good day. It's a rare weekend. The kids occupy the TV to watch cartoons, and the women watch dramas. Otherwise, where do you think the internet traffic comes from these days?"
Mo Sang laughed and said, "What Mr. Chen said is true. Usually, children are not allowed to watch TV, and the lady of the house has to help the children with their homework, so naturally there is no time to watch dramas. But today is different on Friday. The restrictions on children are lifted, and the adults in the family also have time to pick up their phones or tablets early to watch dramas or variety shows. No wonder variety shows always like to be shown on the weekend!"
Chen Chen gestured, "Bingo, you're quick-witted, kid. Xiao Mo, market research is a skill, don't underestimate it. Anyone who can summarize this pattern is a talent, you have to admire them!"
Mo Zhen nodded to indicate that he had learned something. As a director and lead actor, the focus of their energy is on filming. These follow-up matters are usually handled by the operations department. It is not surprising that Mo Zhen did not know about them. In fact, Mo Zhen was just a minor player in his original company, which was a small company, so he was even more clueless!
Ten minutes later, the number of viewers had reached more than 40 million, exceeding Chen Chen's estimate, but the surge had clearly slowed down. Before a public opinion could form online, this was probably all it would be.
Fang Yang opened a bottle of red wine and poured a small glass for everyone. "So far, the results are quite good. Mo Zhen, congratulations on the success of your first TV series!"
Mo Zhen respectfully accepted the red wine with both hands. "President Fang, first of all, thank you for giving me this opportunity. I'd like to propose a toast to you!"
Fang Yang chuckled and said, "When did you learn to be so polite? We're all family. Besides, you're the one who's worked so hard, and the company has taken advantage of you. Don't do that again!"