Fang Yang was talking about some standard operations, but in the past, they were only operated in first-tier cities and at most some economically developed second-tier cities. The number was limited. But if they were to cover all the third and fourth-tier cities like they are now, the amount of funds required would be considerable, at least 200 million yuan!

Yang Huajin felt a pang of heartache. "Isn't this advertising cost a bit too much? What if the box office is bad? We'll lose everything, even our pants."

Fang Yang waved his hand, "Win or lose, this is a good attempt. No matter how many people live in first-tier cities, they can't compare to the number of people in third- and fourth-tier cities. At least 70% of the country's urban population is scattered in third- and fourth-tier cities. Let's do an experiment this time and see how it goes. If it goes well, we can focus on third- and fourth-tier cities in the future. This way, we can avoid competing head-on with our rivals and wasting resources, and we can also explore a new path."

Zhong Zhifeng was also very interested in this. As someone in promotion, he wanted to try out new promotional methods. However, since he had never done advertising for hundreds of millions of yuan before, he didn't know how effective it would be and usually didn't dare to mention it. Now that the boss was willing to experiment, wasn't that a great innovation?

"Mr. Fang, I'll have the marketing department work out the plan later and see if we can improve it further."

"Then you go ahead, call me if anything happens."

Zhong Zhifeng and Ma Wenhua left the office one after the other, leaving only Yang Huajin and Chen Chen to chat with Fang Yang. Fang Yang thought that the main construction of the computer room in Xihu City would be completed before the end of the year, so he said to Chen Chen, "Uncle Chen, you will be going to Xihu City to take charge of the work after the New Year. Make sure to arrange things at home first, so that you won't be caught off guard."

This was the first time Chen Chen had heard of this. "So fast? Wasn't it supposed to be another six months?"

“When I went to see it last month, the bottom floor was already built. Now it’s probably the third floor. The large equipment was put in during construction. The basic work will definitely be completed this month, and the decoration stage will begin next month. If you go after the New Year, you’ll be waiting for the installation and testing. Since you’re not on site, Uncle Zhou can’t make any decisions there.”

Chen Chen rubbed his hands together. "This is great! I was just worried that the server room here wasn't big enough. I've been renting a lot of server rooms outside these past few months, and the daily rent is a lot of money. It hurts me to pay it. Once it's built there, I can start working quickly."

"You can't set it up so quickly, right?"

"Definitely. I'd be lucky if it could be set up before next year's National Day."

Chen Chen did a quick calculation and gave Fang Yang an approximate timeframe. Hearing that it could be set up before National Day, Fang Yang felt relieved. "The scale of this server room setup is exceptionally large. I'm afraid you couldn't manage it all by yourself, could you?"

Chen Chen rolled her eyes at Fang Yang. "I don't know how to set it up either. These all require the manufacturer's technicians to come and install them. At most, I can only supervise. Do you think I'm a know-it-all?"

Fang Yang gave an awkward smile, "I thought you guys were responsible for the setup as well."

"I'm just a software engineer, how would I know about these things? Even for future maintenance, the manufacturer will need to come to our site for repairs. However, for data security, we need to invite some top experts to oversee things, otherwise I can't manage it all."

Seeing that Fang Yang didn't understand, Chen Chen still gave him a heads-up: each skill has its own expertise. Chen Chen could handle some website building, but when it came to data security, Chen Chen knew his own limitations and didn't dare to take the lead without the necessary skills.

Fang Yang waved his hand, "You should discuss this with Mary. Your department should have hired people a long time ago. Look at other departments, and then look at yours. Now that the workload is so big, you still only have a handful of people. When we move to the West Lake area, which has more than a thousand acres of land, you'll still only have a few people. Will you be able to handle it then?"

Chen Chen chuckled awkwardly, "Isn't this just a habit? Besides, having more people doesn't necessarily mean you can get things done."

"But you can't just fleece a few people. They also have wives and children to take care of. You could spend more time fishing. I'm just worried that you might collapse from staying up all night. Wouldn't that be a loss?"

Fang Yang was speechless. Such an important department had only a few people working overtime every day, losing most of their hair, and still stubbornly refusing to admit it. Now that they knew they needed people, he would have already asked them to recruit. It's almost Chinese New Year, and the period after the New Year is the perfect time to recruit. Wouldn't it be better to plan ahead with HR?

Yang Huajin tried to smooth things over, saying, "Let's do it the way Xiao Yang suggested. Old Chen, let me tell you, there's an inner lake near the Xihu City headquarters that leads directly to the Qiantang River. You can go fishing every day with your fishing rod. It's all wild seafood. If you don't recruit people now, you won't be able to go later. The things on the website will exhaust you every day."

Upon hearing that he could go fishing twice a day without leaving home, Chen Chen's eyes lit up. "Is this for real? Why didn't you tell me sooner?"

Yang Huajin chuckled and said, "It's no use talking about it. There's construction going on all day long, so you won't be able to fish even if you go. But once the overall project is completed next year, the auxiliary projects won't be delayed by more than a few months. If you go after the New Year, bring more fishing rods with you, preferably ones that can catch big fish. It's right by the sea, so you might catch some big fish there."

Chen Chen stood up and said, "Alright, you two can chat for a while. I'm going to talk to Mary. There are less than two months until the New Year, so we need to start recruiting as soon as possible. Maybe we can land a big fish."

Yang Huajin and Fang Yang watched Chen Chen hurriedly leave, then exchanged a smile. "Xiao Yang, since we've already let the cinemas accept the advertising, there's not much point in Fu Ming's side advertising anymore. We might as well recall them sooner rather than later, so they don't end up exhausted without any real benefit."

Fang Yang nodded. "A recall is the best option. If we keep promoting it like this, we'll lose our morale. It would be better if they went back to overseeing the company. Maybe they'll have some unexpected gains after traveling to so many cities."

Yang Huajin agreed, "Then let them come back today, so they can participate in the advertising planning in the planning department."

"Okay, call them later and tell them to hurry back and tell them there's a new advertising plan that needs their approval."

Yang Huajin laughed and said, "You're afraid they'll lose face, so you've even come up with a reason."

Fang Yang shrugged. "Otherwise, this is a joint matter between them and the marketing department. You can't let the marketing department reap the benefits while they have to take responsibility, can you?"

“That’s true. If this promotion is successful, it will be a successful promotion case in the industry. We can’t let Zhong Zhifeng reap all the benefits by himself.”

"It's not that serious. There are all sorts of promotional cases nowadays. Maybe it's already an old case in other industries. People in the film and television industry may have thought of this a long time ago, but the cost is too high. If it can't achieve huge box office results, no one will dare to propose this plan. How come no one has noticed the plan used by the great man decades ago?"

Yang Huajin smiled and said, "Thinking and using are two different things. Only by putting it into use can it become a case study. Didn't the great man also say, 'Practice makes perfect'?"