Chapter 500 Press Conference (II) 5329, supplemented 1200

"Increasing endorsement fees by 20 million or adjusting the order of appearances is a very fair solution."

Liu Jialing pursed her lips and stretched out two fingers.

"Twenty million!? Why don't you just go and rob them?"

Li Wanqiang was extremely anxious and regretted it so much.

He never expected that Liang Chaowei, who looked dull and melancholy, would cause trouble at this time.

Damn! They shouldn’t have used these Newport stars!

He is the vice president of marketing for Rice. Most of Rice's marketing plans come from him, and things like determining spokespersons are of course within his responsibilities.

In addition, he is now also in charge of Dami Film and Television. After various analysis reports from the female managers of Dami Film and Television and the marketing department, they finally decided to invite Mei Yeping, the male god of the young girls in the past two years, to be the spokesperson for Mix.

The profit-making product and business flagship Note2, which Da Mi has high hopes for, has found the dream lover of menopausal women - Liang Chaowei.

The reason given by the marketing department and Dami Film and Television is that for Dami, the coverage of the young male market has reached the marginal value, and the marketing cost required to increase the market share by one percentage point may even be higher than the output.

But the female market is different. Da Mi’s share in the female market is almost zero. This customer group is a blue ocean for Da Mi.

They used various data to prove that as long as DaMi is willing to spend money on marketing, it can grab a part of the female market from OV. Even if it is only half of the male market, it is a 50% growth rate for DaMi.

Sounds reasonable, right?

But in fact, this is a typical case of governing the country with PPT, which is nonsense of confusing cause and effect.

If market awareness of a group can be created by hiring a few spokespersons, then what's the point of having product managers? What's the point of having a marketing team? They should all just switch to become artist managers.

No matter how many advantages a product has, even if it is ahead of its competitors in all aspects, it can only have three selling points that can impress consumers.

Note that there are only three at most.

The stronger the selling point, the higher the penetration rate among the group corresponding to the selling point.

The wider the range of selling points, the larger the target group.

The reason why OV can dominate the female group is that OV has focused all of its "three selling points" on the needs of the female group.

"Great for taking photos", "Nice appearance", "Fast charging".

What is the core selling point of rice?

The hardware is awesome (Qualcomm flagship), the system is awesome (MIUI+ecosystem), and the price is awesome (value for money).

These three have always been the core selling points of Xiaomi mobile phones, and the target group is also very clear: young men aged 18-25.

If you want to penetrate the female market, you must replace at least two core selling points during the marketing process.

Let alone replacing two, even if we replace one, will the rice market collapse? Can the rice market withstand such a collapse?

Moreover, after replacing the core selling point, will it be possible to enter the female market?

What should we do if we fail to enter the female market and the original basic foundation collapses?

Especially under the current market conditions of rice, "selling point migration" is an extremely stupid idea, and it is impossible for Lei Jun, a marketing master, to do so.

So, once a selling point is anchored on a target group, can it be changed? Dami previously targeted the Diaosi market, so is it forever limited to the Diaosi market, unable to capture the female and high-end markets?

Of course not.

The premise is to use more advanced and powerful selling points to cover the original selling points.

Only in this way can we expand our customer base without losing our base and make the base more stable.

Marketing is not about changing the skin, it is about changing the heart.

If you want to expand, you cannot give up, but you have to cover.

Use higher-dimensional and more powerful selling points to dominate the original value and prevent existing customers from experiencing "cognitive betrayal" and feeling that "you have changed."

Instead, we need to make the basic fans feel that "our brand is getting better" and "from the moment its first product was launched, I knew it would become the best."

For example, "far ahead" and "far ahead in all aspects" are typical examples of using a higher-level selling point to dominate the value of the original selling point.

Apple phones have inhumane system logic, selfies are so accurate they require post-editing, Apple ID applications are cumbersome, and charging is slow...

However, in the weekly statistics, the ratio of male to female users of Guoguo is 46:54, and the proportion of female users is much higher than that of male users.

Is there any female user who bought it because of its fast processor and excellent software ecosystem?

To put it bluntly, as long as you have the "class", you will naturally have female users.

The "prestige" of "fruit is the best" covers all other selling points, and this is also the brand value of the leading manufacturers in any field.

Therefore, before reaching a cooperation with Youzi Technology, the decision-makers of Dami had already decided to create a concept phone, even if it could not be mass-produced, to show off its strength and enhance its brand image.

In this case, looking back at the decision to choose Liang Chaowei and Mei Yeping as spokespeople, doesn’t it seem even more stupid?

Is Li Wanqiang stupid?

Of course he is not stupid, but for him, the matter of who the spokesperson is is too small, so small that he can just give this part of the benefits to his professional managers.

Da Mi has never hired any spokespersons. Compared with other big companies that have a series of young and handsome spokespersons, these sisters in the marketing department have followed him for so many years and have never had any good experience.

Now that the traffic economy has taken off, and since Da Mi is no exception and has to find a spokesperson, it doesn't matter who it is, so giving these female subordinates a little sweetness is not a big deal.

Half a year ago, Da Mimi intervened and snatched the endorsement of Mix from Mei Yeping through Fang Yu's relationship. Several of his female managers cried, made a fuss, and even tried to... hang themselves. He was a little unhappy at the time.

The people below sensed his aversion to Da Mimi's sudden appearance, so they naturally became bolder. Not only were they not proactive in connecting with Jiaxing, they also secretly made trouble and set up many obstacles.

As a result, not long after, Mei Yeping became a legal expert, and the female managers under him who had supported Mei Yeping at the beginning became devastated and wilted.

Li Wanqiang didn't think it was a big deal. After all, for him, even if he had signed a contract with Mei Yeping at that time, if something went wrong, he would just have to issue a termination notice.

Previously, he had joked during a meeting with the marketing department, saying that it was a good thing that Liang Chaowei was a veteran Hong Kong star and was relatively safe.

Unexpectedly, the one that seemed the safest ended up causing him to have diarrhea on the spot!

The press conference has already started, and you're asking me to pay more now!?

Are you raising the price?!

For Li Wanqiang, leaving Lei Jun, who is still unaware of the situation, out in the open is much more serious than Mei Yeping going to jail!

Li Wanqiang took a deep breath and said, "Mrs. Liang, we can discuss it later if there's anything. Mr. Lei will announce the price of the Note 2 soon. If Wei Zai doesn't show up then, it won't be good for anyone."

Liu Jialing looked apologetic and nodded slightly to Li Wanqiang: "Mr. Li, I'm really sorry, but you know, in the entertainment industry, it's this face that matters."

"Tai Zai is a Cannes Best Actor, three-time Golden Horse Award winner, and five-time Hong Kong Film Award winner. There's no reason for him to be a supporting role to Yang Mi."

"If you had told us this from the beginning, Wei Zai wouldn't have agreed even if you added another 20 million. It's precisely because we value our partnership with Dami that we proposed the current solution."

To be fair, Da Mi was indeed in the wrong in this matter. In order to maintain confidentiality, he did not tell Liang Chaowei's team all the details.

But we didn't lose a cent of the 30 million yuan endorsement fee? Don't you have any idea of ​​the current market situation?

Why did we agree to your 30 million offer? Why did you specifically state in the contract that you must "unconditionally cooperate with Party A's publicity obligations"?

"Just now, I briefly reviewed with everyone our investment and progress in technology and R&D over the past six years. When we launched the Note 1, we used 3D curved glass, but that wasn't the limit of our manufacturing technology. This time, with the Note 2..."

Lei Jun's voice came from the loudspeaker in the venue. Li Wanqiang's face changed. Oh no, Mr. Lei's opening speech was finished and he officially started to introduce Note2.

During the rehearsal, the content of Note2 was a total of 12 minutes, which means that I had to finish this task within 10 minutes!

No, if Lei Jun spoke a little faster, or if the feedback from the audience was cold, it might not even take 10 minutes!

Li Wanqiang glanced at Liang Chaowei standing in the corner, and Liang Chaowei avoided Li Wanqiang's sight unnaturally.

"Mrs. Liang, I want to talk to Wei Zai in person."

Li Wanqiang glared at Liu Jialing angrily.

It must be this woman who is causing trouble!

Liu Jialing pursed her lips: "We are husband and wife, it doesn't matter who we talk to."

Li Wanqiang snorted, picked up Liu Jialing, and walked towards Liang Chaowei.

Liu Jialing sighed, stroked her forehead with her hand, and followed.

Over the years, in order to maintain Liang Chaowei's image as an "artist", "people-friendly" and "socially phobic", she has always played the role of a villain next to Liang Chaowei. Whenever there is talk of endorsements, film remuneration, advertising and business activities, she is the one who comes forward to fight for the interests of Liang Chaowei.

Liang Chaowei's good temper is not fake. From the perspective of the people of Da Zhou, the couple's stance is relatively upright, but this does not mean that he does not care about status and wealth.

In fact, who in this circle really doesn't care about these things? If not, why join this circle?

Only she knew how many times she thought it was good enough, but Liang Chaowei was still not satisfied and asked her to negotiate with Party A again.

Including this time.

Just now, Liang Chaowei asked her to raise the price of rice. She felt that it was inappropriate at the time and suspected that she was raising the price arbitrarily.

Moreover, Da Mimi’s current status is different from before. Now she has become the capital party. Maybe there will be opportunities for cooperation in the future. It is not a big deal to give up her status.

But Liang Chaowei doesn't see it that way. He feels that he has reached the top of his game at his age, and he has no ambition to continue to delve into the mainland market, let alone the international market. Why not make more money if he can?

Forget it. It's an open marriage anyway, and the finances are separate. I've done my best in this matter, so let love be what it is.

At worst, we can just stop cooperating in the future.

"Of course we hope to work together. Jingle asked you to act in "Youzhou Raiders" but you didn't come."

Liang Chaowei sat next to Da Mimi with a smile on his face and his eyes narrowed. The two chatted casually.

"Haha, Wei Ge, come on, you were the first one to choose me as the female lead in that movie The Whisperer you and Mr. Zhou did, and you didn't even speak up for me when I was replaced."

When she entered the Hong Kong circle five years ago, she once had the opportunity to work with Liang Chaowei, but was later snatched away by Zhou Gongzi.

Da Mimi smiled and patted Liang Chaowei, flirting as usual.

When he turned his eyes, he saw the two assistants behind Liang Chaowei staring at him unfriendlyly.

Da Mimi had been to New Port before, so of course she knew the mentality of these two assistants. She couldn't help but raise her eyebrows, thinking, what era is it now? Still can't recognize the formalities and act like a superior person?

Da Mimi calmly pointed at the mineral water on the ground and said to one of the long-haired assistants, "How can you be an assistant? You have no sense at all? Didn't you see that Wei Ge had finished the water in his hand? You don't even know to get water for your boss?"

The assistant with the sloppy face showed anger. He looked at Liang Chaowei and was about to retort to Da Mimi when he saw Li Wanqiang, the vice president of Da Mi, striding towards him with big steps as if his head was on fire.

Liu Jialing followed behind him.

"Mr. Liang, Mrs. Liang just came to me and said you have some other opinions, but it's your turn soon. We can discuss anything later, but the press conference is being broadcast live online, so there can't be any problems!"

Da Mimi raised her arm and was about to say hello to Li Wanqiang, but she saw that Li Wanqiang had a stern face and said a few incoherent words to Liang Chaowei.

Da Mimi opened her beautiful eyes wide and looked at Liang Chaowei and Liu Jialing in surprise, but said nothing.

It seems like this couple is going to raise the price?

Isn't that really unprofessional?

If it were five or six years ago, it wouldn’t be surprising if Hong Kong stars did this, but now it’s 2021, how dare they do this?

It has nothing to do with me anyway, so I’ll just watch the show online.

However, if this press conference turns into a farce, it does not seem to be good for his reputation. At that time, the black fans will definitely issue notices to mock him.

And...this press conference should be very important to him...

Da Mimi's eyes flickered.

Liang Chaowei looked away: "Mr. Li, I'm sorry, I don't care about these things. If you have any specific questions, just talk to my wife and I'll listen to her. Sorry, I have to go and get ready first."

After saying that, Liang Chaowei picked up a grass-green backpack next to him, lowered his head, and wanted to leave.

"Liang Chaowei! You signed a contract! I can sue you for breach of contract! I'll even hold a press conference and ban you!"

Li Wanqiang was so angry that he grabbed the strap of Liang Chaowei's backpack. The long-haired assistant next to Liang Chaowei changed his expression and stepped forward to stop him.

When Liu Jialing heard Li Wanqiang's words, her mind raced.

If things really get out of hand, the best outcome will be that both sides will suffer.

"Everyone is staying..."

“Bang!”

Liu Jialing took two steps forward and was about to pull Liang Chaowei and Li Wanqiang apart when she felt a slap on her face, a burning pain.

Li Wanqiang wanted to push the assistant away, but he didn't expect Liu Jialing to come forward to persuade him, so the back of Li Wanqiang's hand hit Liu Jialing in the face.

"I..." Li Wanqiang was a scholar after all, and he was stunned for a moment.

Liu Jialing reacted very quickly and immediately seized the opportunity, covering her face and leaning into Tony Leung's arms.

"Mr. Li, Sister Jialing, Brother Wei, if you have anything to say, please talk it over."

Da Mimi had no choice but to stand up and smooth things over.

"What else is there to say!" Liu Jialing covered her face. "You guys are too much of a bully! Just because you're a big company, you can bully people like this? Aren't you going to hold a press conference? Go ahead! Let everyone see whose fault it is!?"

"Don't play word games with us. You claim to be the highest-level spokesperson, but in reality, you're the first one on stage, playing supporting role to others. You don't even need to hold a press conference. Aren't there so many reporters outside now? Okay, you want Tony Leung to come on stage, right? Tony Leung, go ahead and explain everything clearly in front of everyone!"

When Li Wanqiang heard this, he almost fainted.

Da Mimi raised her eyebrows. What does that mean?

So it's directed at me?

"Sister Jialing, you can't say that. Business is business. Mr. Li was also careless just now. After all, you signed a contract. If you make a big fuss, it will not be good for anyone. You should execute the contract first and resolve any disputes later. What do you think?"

Da Mimi smoothed the hair beside her ears.

"Follow the contract? What do you know? What qualifications do you have to speak up?"

Before Liu Jialing could say anything, the assistant who had just been scolded by Da Mimi jumped up, speaking in the Xingang Cantonese dialect, and arrogantly raised his chin like Liao Fan to Da Mimi.

"When Tony Leung won the Best Actor award at the Cannes Film Festival, you didn't even know which director he was sleeping with!"

"I remember you came to New Hong Kong to develop your career. Unfortunately, the entertainment industry in New Hong Kong is very competitive and there is never a shortage of prostitutes."

Hearing what Xie Zaizi said, Liu Jialing's face changed and she shouted, "Shut up!"

Then, Liu Jialing's face was filled with anger, and she switched to Mandarin: "Who allowed you to talk to Miss Yang like that? Apologize to Miss Yang immediately!"

Liu Jialing was almost angry to death.

Although his face was scratched, it was not a big deal. However, he suddenly stood on the moral high ground and could use this opportunity to make Da Mi compromise without any consequences. But now, everything was ruined by this stupid assistant!

I usually just help my husband solve some problems, do you really think you're Mrs. Liang?!

When Liu Jialing asked him to apologize, the assistant with a stern face looked at Liang Chaowei with dissatisfaction.

She is Liang Chaowei's assistant, not Liu Jialing's. She spends more time with Liang Chaowei than Liu Jialing, and is not afraid of Liu Jialing at all.

Liang Chaowei's eyes flashed with energy, and he was about to speak when he suddenly felt a faint breeze coming from beside him.

The wind was not strong, not even the hair on his head moved, but he felt as if he was a little breathless because of this breeze.

"Apologize? No thanks."

Hearing Da Mimi's voice, Liang Chaowei turned his head, but saw that Da Mimi's eyes were closed, her eyelashes trembled slightly, and her fingers seemed to be trembling as well.

"Mr. Liang, listen carefully." Da Mimi slowly opened her eyes, feeling the tingling sensation coming from every cell, and stared at Liang Chaowei with her eyes.

"You have to attend today's press conference even if you don't want to. And don't try to play any tricks. Do you understand?!"

Liang Chaowei trembled all over, and fear involuntarily appeared in his pair of electric eyes, which was exactly the same as Chen Yongren's expression when he saw Huang Sir's body.

Da Mimi looked at Liang Chaowei, sneered, and took a step closer, picking up Liang Chaowei's chin: "Otherwise, I will make you unable to leave Xinhao!"

"If you don't believe me, just try it!"

Although Da Mimi in front of them didn't seem to have changed at all, everyone around them was speechless because of her aura.

Liang Chaowei was forced to sit on the folding stool behind him, with cold sweat pouring down his face.

Fuck! Is this woman really that powerful? Gong Li isn't that powerful either, is she?

Why didn't anyone ask her to play Wu Zetian and Cixi?

At this moment, Lei Jun on the stage had already started announcing the price of Note2.

"...After making so many improvements and enhancements, our team has decided to offer the most generous price to thank our fans for their support. Therefore, the lowest price for the Note2 is... 2999 yuan!"

——

(End of this chapter)