101. Baguette is also a French meal

Whether Lingling agreed or not to Leonard's invitation that day, Mei Xiao felt she had won. But she never expected Lingling to bring in Adrian to the rescue, and to pull off a comeback. After the first round of strategic communication meetings, the advertising plan for the first season of Beiqingxin shampoo was assigned to Tuowu. Mei Xiao sensed Fang Tuowu's increased attention on Lingling. She had been focusing her energy on dealing with her boss, Mingdake, for the past two years, and had thought bringing Lingling in would be a powerful addition, but she feared it would only become a threat in the future. She placed a new burden on Lu Chong and Gu Chuqi, taking over the creative planning for a burgeoning domestic coffee brand, leaving Lingling and Shao Yao to work on Beiqing's plan independently. Lingling and Shaoyao have been busy conducting user research in Beiqing's offline stores, supermarket shelves, and distributors. Back at the office that evening, they brainstormed ideas again, but after several drafts, they couldn't seem to nail the product's memorable points or differentiate it from similar offerings. Ling Ling had just returned from research at a large supermarket in Yizhuang and was wearily leaning against the bus window, lost in thought. Yu Chuanbei sent a WeChat message, asking if she wanted to have dinner together that evening. Ling Ling replied, "I'm on the bus right now, and I'll be home late. Besides, I haven't finished my copywriting yet, so I don't have much of a taste for food." Yu Chuanbei said, "We've barely seen each other this week, Miss Ling. Please give me some time to think about it." Ling Ling smiled faintly, agreed, and texted him her current location. Yu Chuanbei said, "I'm driving in your direction to pick you up." After sharing her location, Ling Ling put away her phone. Her brief, sardonic greeting was enough for a lover to savor for a long time. She gazed out the window at the sunset, a warm feeling welling up in her heart. The crimson glow of the sunset cast a shadow across the old streets and winding alleys, seemingly continuing a long story. An inspiration struck Ling Ling. She pulled her laptop from her backpack and was about to start typing when several elderly people suddenly boarded the bus at the stop. She quickly stood up and offered her seat, but such rare inspiration would fade and stale if she didn't write it down now. She squeezed through the crowd, got off the bus, and sat on the edge of a roadside flowerbed, tapping away. An indefinite delay passed, and by dusk, a familiar voice echoed overhead: "You can't accomplish great ideas without breathing the exhaust fumes of the South Third Ring Road, can you?" Seeing Yu Chuanbei's discontented frown, Ling Ling took his hand, asked him to sit next to her, and coaxed him coquettishly:...

Whether Ling Ling agreed or not that day, Mei Xiao felt she had won. But she never expected Ling Ling to call in Adrian to save the day, and even pull off a comeback. After the first round of strategic discussions, the advertising plan for the first season of the "Be Fresh" shampoo was assigned to Tuo Wu.

Mei Xiao sensed Fang Tuowu's increased attention on Ling Ling. For the past two years, she'd been focused on dealing with her boss, Mingdake, and had initially thought bringing Ling Ling in would be a powerful addition, but she feared it would only become a problem in the future.

She gave Lu Chong and Gu Chuqi a new burden, taking over the creative planning of a domestic coffee brand that was gaining momentum and wanted to break out of the circle; and let Ling Ling and Shao Yao work on the Beiqing plan alone.

Lingling and Shaoyao have been busy these days, visiting Beiqing's offline stores, supermarket shelves, and distributors to conduct user research. Back at work in the evenings, they brainstorm ideas, but after several drafts, they still feel like they can't nail down the product's memorable points or differentiate it from similar products.

Ling Ling had just returned from a survey at a large supermarket in Yizhuang and was leaning tiredly against the glass window of the bus in a daze.

Yu Chuanbei sent her a WeChat message, asking if she wanted to have dinner together in the evening.

Ling Ling replied: "I'm on the bus right now and will be home very late. Also, I haven't finished my copywriting yet, so I don't have much appetite."

Yu Chuanbei said, "We've barely seen each other this week. Miss Ling, please give me some attention."

Ling Ling smiled faintly, agreed to his request, and then sent him her current location.

Yu Chuanbei said: "I'm driving in your direction to pick you up now."

Ling Ling put away her phone after initiating the location sharing. Her brief, sardonic greeting was enough to linger on her lover's lips for a long time. She watched the sunset slowly setting outside the car window, a warm feeling welling up in her heart.

The crimson glow of the sunset cast a shadow on the old streets and winding alleys, as if continuing a long story. Ling Ling suddenly had an inspiration. She pulled her laptop from her backpack and was about to start typing when several elderly people suddenly got on the bus at the stop. She quickly stood up and offered her seat, but if she didn't write down this rare inspiration now, it would fade and become stale.

She then squeezed out of the crowd, got off the bus, sat on the edge of the flower bed by the roadside and started typing on the keyboard.

After an unknown amount of time, when it was already dark, a familiar voice came from above her head: "You can't complete your great ideas without breathing the exhaust fumes of the South Third Ring Road, right?"

Seeing Yu Chuanbei's frown, Ling Ling took his hand, asked him to sit next to her, and coaxed him coquettishly, "Oh, I'm almost done. I just really entered the flow experience and couldn't feel the noise of the world. Be good and wait for me a little longer."

Yu Chuanbei felt her cold hand and saw that she was immersed in her writing again. He could only sigh helplessly and said, "Then go to my car and write now. It's too cold outside."

Ling Ling, however, was still focused on the computer screen, and responded by saying, "No, no, my train of thought will be interrupted if I change places."

Yu Chuanbei had no choice but to take out his backpack from the car and put it under her butt, then took off his coat and covered her legs, then turned around and went to the convenience store at the intersection to buy two cups of coffee and a baguette.

He sat down next to her again, handed her coffee to warm her hands, fed her a bite of bread, and then took a hard bite of the dry baguette himself. "Alas, I originally wanted to have a romantic French meal, but in the end I only had baguette."

Ling Lingcao warmed her hands briefly and then drank it all in one gulp.

He looked at it and just said, "If you drank coffee so quickly, this thing wouldn't have to be so expensive."

Ling Ling ignored Yu Chuanbei's complaints and instead sought his opinion: "Which is better, 'Sunset and dusk, the fragrance of a beautiful woman' or 'Sunset and dusk, the charming fragrance'?"

"Yiren." Yu Chuanbei responded perfunctorily.

Ling Ling was quite serious. "Yes, yes, 'Yiren' can be very telling. I'm going to put up a billboard advertising this Beiqing shampoo at every bus stop. I'm going to make the beauty's thick long hair hollow, and when the sunset appears, it will be reflected in her long hair. Isn't it very poetic?"

"Beijing's municipal government has a plan, and bus stops won't let you put up extra signs." Yu Chuanbei was in a low mood, and this also made her sober up.

"Yeah, that's right. Then I'll look for some places with good views. After all, we need to find the best angle where the sunset can be reflected." Ling Ling immersed herself in revising the plan again.

Yu Chuanbei wanted to ask her how long it would take her to get home, but seeing how hard she worked, the words on the tip of his tongue froze. He could only silently accompany her and help her pull up her coat that was about to slide to the ground.

The south city was bustling with traffic during the evening rush hour. In the gray night of early winter, the corner of the street where Yu Chuanbei and Ling Ling were located was like a cluster of flames in the wilderness, small but steaming.

*~*~*~*~*~*~

In the Tuowu Group A meeting room, Shao Yao was completely impressed by Ling Ling's creative proposal. She exclaimed, "Sister Ling, your idea is amazing! After my strategic evaluation, I feel that the biggest differentiator for the Beiqing shampoo in the market lies in its two key words: volume and smoothness. You've perfectly highlighted these two key words with a beautiful silhouette!"

Ling Ling was still intoxicated by her own creativity and talked about it eloquently, "I used the ideas of dusk and sunset to give people a sense of rest and tranquility, making users feel that after using the shampoo, they can fall asleep comfortably and fragrantly."

"I think the commercial script you wrote is very good, a sweet and romantic love at first sight, but how do you connect it to the billboard?" Shao Yao was a little stumped at this point.

Ling Ling, however, had a plan in mind. "Here's my plan: the short film will be broadcast on the media, but the ending won't be shown. Users can scan the QR code on the Yiren stand at the site to watch the ending and receive a shampoo sample. This gift must not be a mini shampoo bag like in the past, as it looks too cheap. Instead, it should be a mini version of the bottled shampoo to ensure a consistent tone."

Shao Yao clapped his hands in approval, then took on the corresponding task himself: "Then I'll go and coordinate with the media department on the layout of Yiren's stand."

Ling Ling continued, "Brother Chong and Chu Qi are busy with other projects recently and can't help us. I'll contact the third-party company myself regarding the sample packaging."

"No, Sister Ling, I'll go over here. You can refine the plan and I'll do the chores."

Ling Ling nodded gratefully at Shaoyao. She had always liked Shaoyao because she was quick-witted, diligent, and not picky, and she was the friendliest person on the team. Therefore, she completely misunderstood Mei Xiao's disdain for Shaoyao, and it was from Mei Xiao's attitude that she began to harbor a grudge against him.

Ling Ling was making coffee in the tea room. Shao Yao walked over dejectedly and leaned beside her.

"Sister Ling, I haven't been able to convince Mr. Peng from the media department. He said our idea of ​​making humanoid billboards is too unreliable and there's no way he'll approve our project, let alone help us secure distribution channels. What do you think? Why don't we talk to Sister Mei and ask her to ask Mr. Fang for help? Beiqing is such a big account, it shouldn't just be the two of us. It wouldn't be too much to ask the entire A team to work on it."

Ling Ling's heart sank when she heard Shaoyao's words, but she immediately handed her the brewed coffee and said with a motivated smile, "It's okay, I'll try again. If all else fails, I'll ask for help."

"Then, should I continue to follow up on the progress of the incident and ask him more frequently?" Shaoyao was still confused.

Ling Ling was unsure. "I believe you can keep up, but given the current situation, there's no guarantee of progress." But after thinking about a solution, she asked, "Is Mr. Peng in the office?"

"No, I was just halfway through telling him when he cut me off. He said he was going to meet someone important at the coffee shop downstairs, but I don't know if that was true or not."

After receiving this message, Ling Ling immediately rushed downstairs to block Peng Bosheng.

Peng Bosheng is a veteran, having worked as the head of the media department at Tuowu for more than 20 years. He is active in various channels and claims that there is no space he cannot buy or website he cannot visit. When he gets drunk and brags, he says that except for Chang'an Avenue, there is no billboard in Beijing that he cannot put up.

Although this man always speaks in a vulgar manner, he is surprisingly reliable in doing things. After all, most of his clients are rational people, and no one wants to argue with him and expose his nonsense. Within all the reasonable demands of his clients, he can always exceed their expectations in terms of the channels and paths they want to invest in. He is one of the best figures in the industry.