Tong Cheng'er's idea was simple: even if they could make milk tea, it would be useless if there was nowhere to buy it.

She had someone inquire about it, and it turns out that people in the Jiangnan region don't drink much milk, mainly because they think it doesn't taste good, and the source is also a problem.

Therefore, there is not much milk.

If we only had a little bit, it would be fine, but now that milk tea has become so popular, the limited milk available in Jiangnan is really not enough.

The women of wealthy families in Jiangnan sent people everywhere to inquire where they could buy milk, and Yinzhen naturally learned of this as well.

Upon receiving the news, he couldn't help but smile; it was all thanks to his little wife.

Su Peisheng noticed his master's blank smile and thought he looked a bit simple-minded.

But let's get down to business.

"My lord, Yang Jinning and Cai Ming request an audience."

Yang Jinning and Cai Ming were two people sent by Yinzhen to Jiangnan a few years ago to manage the business there.

Yinzhen snapped out of his daze, his smile vanished, and he said, "Let them in!"

"Yes, Master."

Yang Jinning and Cai Ming entered and greeted Yinzhen. Yang Jinning, with a happy expression, said, "Your Majesty, recently the ladies of wealthy families in Jiangnan have been asking where to buy milk. It was really useful after the Princess Consort's flower-viewing banquet."

They were planning to talk to the wealthy merchants of Jiangnan. Since they wanted their market, they had to give them some incentives, otherwise their powerful dragon wouldn't be able to suppress the local bullies of Jiangnan.

Yinzhen nodded: "This is indeed good news, but the problem now is that we didn't bring enough milk powder this time, and I'm afraid it won't be enough."

Yang Jinning added, "This servant can go to Mongolia to transport milk powder over."

I brought some baby formula with me this time; if we hurry, it should arrive in time.

Yinzhen nodded: "We do need to go to Mongolia. Since you've said so, I'll leave this matter to you."

Yang Jinning smiled and accepted the task.

Cai Ming was slightly "quieter" than Yang Jinning, but a businessman is never truly quiet. It's just that his personality dictates that he likes to plan before acting. Although he doesn't talk much, he is very methodical and reliable.

After Yang Jinning was given the assignment, Yinzhen dismissed him.

Yinzhen looked at Cai Ming and then asked, "Have you chosen a shop location?"

Cai Ming respectfully replied, "As per Master's instructions, the shop has been selected and installed according to the blueprints provided by Master."

Yinzhen nodded in satisfaction: "You did a good job. Did you manage to train all the people I asked you to train?"

Cai Ming nodded: "The training is complete."

Yinzhen: "I trust you to do things, but there's something I have to say again: milk tea is something that goes into your mouth. It's not difficult to make, but you absolutely cannot ruin the brand."

Cai Ming nodded solemnly: "What you say is true, Master. This servant will certainly keep it in mind."

Yinzhen was satisfied with Cai Ming, so he naturally wouldn't cut corners. But just because he wouldn't do it didn't mean others wouldn't.

That's why I gave him some instructions, just to let him pay more attention.

Yinzhen gave some more instructions before letting Cai Ming leave.

After they both left, Yinzhen rubbed his head, feeling a bit of a headache from thinking too much.

He closed his eyes for a moment before calling Su Peisheng over and instructing him, "Send invitations to several wealthy merchants in Jiangnan. The venue is Wangyue Tower."

Su Peisheng: Yes

The invitations were sent out quickly, and the wealthy merchants, not wanting to offend Prince Yinzhen, all arrived.

Yinzhen sat in the private room of Wangyue Tower and said, "I have invited you all here today because there is a business deal to discuss..."

Yinzhen explained the concept of "win-win cooperation".

Mongolia's territory is not small either. If a "trade route" were to be established, it would inevitably have a significant impact on the current commercial market in Jiangnan.

Although these businessmen did not systematically study business management, they were able to expand their businesses, gaining true knowledge through practice, and understanding the necessary principles.

Putting aside other things, just take wool fabric and wool yarn. They've seen the finished products, and such novel fabrics are bound to create a craze. As wool fabric and wool yarn become popular, they will inevitably impact the existing fabric market, and may even drastically change it.

Yinzhen's win-win solution was that he would be responsible for transporting goods from Mongolia to ensure that Mongolia would not be overly exploited, and he would make a profit from the difference. As for how the merchants in Jiangnan operated, that was their business, and he would not ask about it.

Of course, the milk tea business is not included.

He plans to keep the milk tea himself and make it himself.

The reason is simple: compared to other things, if the milk tea business can be successfully run, the profits will be extremely high. He plans to hold onto this business for several years.

He didn't intend to hold on to it forever. Even if he wanted to, he couldn't. After all, the market is so big that someone will eventually discover the huge profits. He couldn't stop others from selling milk tea then.

Mongolia could directly control the source of milk powder, but the Qing Dynasty had a vast territory. Besides Mongolia, there were other places where livestock were grazed, where dairy cows were produced, and where milk was produced. These were things that he could not control.

Moreover, Yinzhen did not intend to hold onto it for too long. After all, the market needs healthy competition, and the prosperity of the milk tea market in the future could also boost the economy of some pastoral areas. Yinzhen was happy to see this happen.

Although the wealthy merchants in Jiangnan did not immediately agree, they all seemed very interested, as it was indeed a win-win situation.

They are indeed local bullies, but if they want to suppress a powerful dragon with the backing of the imperial court, it will inevitably cause them serious damage.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!