September has ended, and He Wenlin's advertising period was in September.

“I’ve compared the sales figures for September these past two days. The second store just opened, so it’s not very noticeable yet, but the first store sold 200 birthday cakes in September, generating 13,600 yuan in revenue. That’s over 450 yuan a day – a huge increase! Advertising definitely has an effect,” He Wenlin said. “Keep up the good work! The He Master brand will be a household name one day!”

"If this business continues, the cake shop will be more profitable than the fast food restaurant," Aunt He said with a smile.

He Wenlin: "The net profit of a single store cannot reach the net profit of the fast food restaurant downstairs, but the net profit of the two cake shops combined will definitely be higher than the net profit of the two fast food restaurants plus the breakfast shop."

He Wenlin had previously calculated that the two cake shops together could break even if they sold about 2,500 yuan worth of cakes a day. Now, the two shops together can sell more than 5,000 yuan worth of cakes a day, which means a net profit of at least 2,500 yuan per day! That's 75,000 yuan a month!

However, the two fast food restaurants plus the breakfast shop generate a net profit of about 45,000 yuan per month.

The main reason for the profits is this fast food restaurant, since there are many workers here and they also sell late-night snacks.

“I think they’re going to build a factory over there,” Mr. He said excitedly. “If they build a factory there, there will definitely be construction workers who need to eat, and once it’s finished, there will be factory workers who need to eat too.”

"With more people, there will be more competitors. This is our base, and we still rely on the fast food restaurant for working capital. So Dad, you'd better protect our base!"

Mr. He patted his chest and said, "You can rest assured, when has your old man ever let you down?"

He Wenlin smiled but didn't say anything.

Forget it, let's not bring up past unpleasantness. Bringing up old grievances is the worst thing we can do.