Reborn in 1984: Starting with the Development of Chinese Character Cards, Chapter 116: The Big Winner. Due to its popularity in the United States, Wujiang Factory began to work overtime like crazy to produce more.

With Christmas approaching, sales are likely to skyrocket!

Europe also celebrates Christmas, so Zhao Ye had already prepared to enter the European game console market.

Having become popular in Japan and the United States, Wujiang Group has proven its strength, and retail giants in Europe are also very willing to cooperate with Wujiang Group.

European retail giants such as Schwarz Group, Carrefour, Aldi, Edca, Inbarre, and Leclerc have signed cooperation agreements with Wujiang Group.

It was officially launched in the European market on December 20th.

Before 9 a.m., long queues had already formed outside major shopping malls and supermarkets.

It's a hit in Japan and the United States, and related reports have already spread throughout Europe. Furthermore, Wujiang Group has recently partnered with major retail giants, all of whom have actively promoted the company.

The animated series "Pokémon," "Dragon Quest," "The Legend of Zelda," "Final Fantasy," and "Calabash Brothers" were all broadcast on European television, generating buzz for the games in advance.

At this moment, many media reporters took pictures of consumers queuing up in a frenzy to buy the products.

"So many people are rushing to buy it! When FC first launched in Europe, it didn't have this kind of frenzy!" a reporter exclaimed in surprise.

"Heh, it's obvious that Wujiang Group knows better how to promote themselves! They give away their animated films to TV stations for free, and countless children in Europe are captivated by them! Besides, the games developed by Wujiang Group are more fun than those developed by Nintendo! Nintendo's only notable game is Super Mario. But what about Wujiang Group? They have the Kunio-kun series, as well as classic games like Pokémon, Calabash Brothers, Tetris, Dragon Quest, The Legend of Zelda, Final Fantasy, Contra, Red Fortress, Salamander, and more!"

"Recently, we've released another series of fighting games that are all the rage in Japan and the US: Street Fighter, The King of Fighters, Tekken, Samurai Shodown, Gouketsu Ichizoku, and Mortal Kombat!"

"In addition, the game's graphics are bright and vibrant, far surpassing those of the Famicom (FC) console."

"Nintendo's FC is no match for it!"

"You know, even an adult like me really enjoys Wujiang Group's games!!!"

Another reporter remarked with deep emotion.

"Look, the line is getting longer and longer! My God, the whole street is blocked!" a reporter couldn't help but shout.

"This is terrifying!"

"The police station needs to send more officers to maintain order!"

Not far away, Melville looked on with envy at the crowds queuing up to buy things, feeling frustrated as he thought about how deserted his own Melville store was.

"Get lost, I want to sell!"

...

On its first day of expansion into Europe, sales exceeded 300,000 units, causing a sensation in the entire European game market.

As Christmas approaches, more and more businesses are proactively contacting Wujiang Group's local branches to seek cooperation.

Wujiang Group took this opportunity to establish a powerful sales channel.

Advertising is the best way to increase sales.

On the eve of Christmas, Zhao Ye approved Wujiang Group to spend $50 million on advertising in Europe and the United States.

Such a large-scale undertaking was quite rare even in the 1980s.

At least Nintendo has never done that.

In fact, for Wujiang Group, the success of its products represents an opportunity for the development of China's semiconductor industry chain!

It has now been completely domestically produced.

The Kirin 1 CPU, EPROM storage chip, gaming motherboard, MMC chip, and so on, are all developed in-house.

The cost is extremely low.

To meet the chip needs of its parent company, Wujiang Microelectronics naturally needs to build multiple wafer production lines, thereby driving the development of the semiconductor industry chain, including production equipment and raw materials.

Wujiang Group's product sells for $199, just like Nintendo's. However, Wujiang Group still has a profit margin of $100. Even if half of the profit is given to the distributors, there is still $50 left.

However, Nintendo doesn't make much money from games; it mainly makes money from game cartridges.

Nintendo's manufacturing costs for game cartridges are also higher than those of Wujiang Group.

The cost for Wujiang Group to manufacture a game cartridge is only three or four dollars, while it costs Nintendo around ten dollars.

Nintendo sources all its electronic components from external suppliers, while Wujiang Group manufactures them in-house. Furthermore, China's demographic dividend and low wages mean that Nintendo's profit margin from game sales is far lower than Wujiang Group's.

This demonstrates the significant benefits of developing the entire industry chain.

Of course, the initial investment is quite large.

...

Christmas was fast approaching, and the $50 million advertising campaign by Wujiang Group immediately took effect.

They are everywhere, including game covers.

In addition, game-related products, including Pikachu, Calabash Brothers, Street Fighter character figurines, and various other toys, have already appeared on the shelves of major department stores and supermarkets.

That Christmas, a gaming craze swept across Europe and America!

The Smith family in the United States.

"Mommy, Mommy, can you buy me Pikachu for Christmas?!" six or seven-year-old Smith asked his mother.

"Okay, baby, when the time comes, Mommy will buy you a big and cute Pikachu!"

"Yay, Mom is so nice! It would be even better if Mom could buy me another one!" Little Smith said, tugging at his mother's arm and pleading, his big blue eyes full of anticipation.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!