Upon hearing this, Zhao Ye glanced at Yu Minhong and shook his head, saying, "There's no need to hire celebrities to endorse our products; it won't be very effective!" After thinking for a moment, he suddenly said, "Instead of spending huge sums of money on celebrity endorsements, why don't we spend money to hire the top scorers from each province every year to endorse our repeater products? Hmm... From now on, we'll do this for all of Wujiang Education's products! We'll change the spokesperson every year, indirectly giving a benefit to the top scorers in the college entrance examination and encouraging students across the country to study hard!"

Upon hearing this, everyone nodded in agreement.

Between top scorers in the college entrance examination and celebrities, whose approval do parents have more?

Of course, it's the top scorer in the college entrance exam!

Parents believe that if their children learn the "secrets" of top scorers in the college entrance examination, they will definitely be able to improve their academic performance.

In addition, as Zhao Ye just mentioned, it can inspire students across the country to study hard. If poor children know that they can get an endorsement from Wujiang Education Company if they become the top scorer in the province, they will study desperately, and even their parents will support them.

The world is bustling, all for profit; the world is in turmoil, all for gain.

Using incentives to motivate students, though somewhat vulgar, will undoubtedly boost their learning motivation, thus creating a competitive learning atmosphere.

"Chairman, my country has 34 provincial-level administrative regions. If we were to hire the top scorer from each province as a spokesperson, it would cost a lot of money!" someone reminded him.

Zhao Ye pondered for a moment, then said, “The top scorer in the national exams will receive 1 million yuan for endorsement, and the rest will receive 500,000 yuan each! That adds up to 17.5 million yuan a year. It seems more expensive than hiring celebrities, but we have 34 spokespeople, which can be distributed across multiple products. In the future, our company's educational products will not only include repeaters, but also electronic dictionaries, textbooks, test papers, popular science books, learning machines, e-readers, online courses, and so on… Each product will have five or six provincial top scorers testify to enhance its credibility…”

“Chairman, isn’t 1 million too high? These days, even households with 10,000 yuan are extremely rare in China. Actually, 100,000 yuan is enough for an endorsement fee!” Pang Yongzhi, CEO of Wujiang Education Group, advised.

Upon hearing this, Zhao Ye smiled and then said, "100,000 is indeed enough, but it's not sensational enough! We need a huge gimmick, a gimmick that will shock parents and students across the country!"

“ATV has a variety show called ‘Who Wants to Be a Millionaire’, which has very high ratings. If this variety show were called ‘100,000 Millionaire’, how many people do you think would watch it?”

Upon hearing this, everyone immediately understood.

The 1 million is actually more important than the top scorer himself.

There have been national champions in the past, but how many parents really care who got the national champion?

However, Wujiang Education Company stated that the top scorer in the national competition would receive a 1 million yuan endorsement fee.

Parents and students will definitely want to know who the national champion is.

At that time, all the major media outlets across the country would rush to report on the top scorer in the national exams, and the top scorer's popularity was unparalleled!

That 1 million is definitely worth it!

Brilliant, truly brilliant! Everyone couldn't help but admire Zhao Ye.

Zhao Ye smiled faintly. This was just an experiment for him, and it wouldn't cost much anyway.

Wujiang Group's success relies primarily on the quality and innovation of its products, not advertising. If the product is poor, even the best advertising will be ineffective.

For Wujiang Group, advertising is merely icing on the cake.

Zhao Ye raised his hand to signal everyone to be quiet, and then instructed, "Next, you need to develop an electronic dictionary and a second-generation repeater!"

"I won't go into detail about electronic dictionaries, you all know about them. Now I'll introduce the second-generation repeater to you."

"The second-generation repeater must have major innovations, which I call the 'visual repeater'!"

"A French education survey shows that students can remember 15% of all information by listening alone, 25% by watching alone, but more than 64% by combining audio and visual learning!"

"The visual repeater breaks through the limitations of the first-generation repeater, which could not display or translate text. It organically combines language skills training such as listening, speaking, reading, translation, and vocabulary, and can comprehensively improve the English proficiency and learning efficiency of foreign language learners!"

"I'm certain that once our repeater is released, there will be knock-off products very soon."

"The emergence of visual repeaters will surely crush counterfeit repeaters completely..."

The words had barely left his mouth when they sparked a discussion among the people in the conference room.

Visual repeaters are advanced, but they are technically challenging.

However, it's not impossible.

Upon thinking about this, everyone was eager to try it out.

...

It was already September, and universities had started their semesters. Moreover, there had been no prior preparation or publicity, so hiring a top-scoring student as a spokesperson at this time would be ineffective. Therefore, Wujiang Education Company did not spend money to hire a top-scoring student as a spokesperson this year.

On September 20th, Wujiang repeaters and English teaching materials were launched directly to the market.

Online advertising involves television commercials, while offline promotion involves ground promotion, with sales personnel advertising and promoting the product in and around schools.

The price of a language repeater is not expensive, at 249 yuan per unit, while the price of English extracurricular materials varies. For example, the English extracurricular materials for the first year of junior high school cost 40 yuan and include two English tapes; the English extracurricular materials for the third year of senior high school cost 60 yuan and include three English tapes.

Thanks to Wujiang Group's extravagant advertising campaigns, the repeaters and English textbooks quickly became popular throughout the country.

Early in the morning, the sound of reading English could be heard in the square of a junior high school in China.

"What's your name?"

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