Every year, a considerable number of special forces soldiers retire in China. If Galaxy Mining Group wants to recruit a guard team, it can hire these special forces soldiers as instructors.

Alternatively, weapons can be purchased from the government.

At the end of November, the state recommended twelve special forces instructors to Zhao Ye.

These people then traveled to South Africa.

There, Galaxy Mining Group purchased a plot of land on the outskirts of the city, planning to build it into a guard training center, recruiting mainly Chinese employees, followed by Europeans and Americans, and then local Africans.

Thus, the future renowned and feared "Guardians of the Galaxy" was simply established.

...

...

The matter of Galaxy Mining Group has now come to an end.

Starting in October, Wujiang Pharmaceutical Company's subsidiary, a traditional Chinese medicine company, has successively developed traditional Chinese medicine preparations.

Unlike the lengthy development process of Western medicine, traditional Chinese medicine (TCM) is developed based on Chinese herbal formulas, which is not very difficult. Once properly packaged and promoted, TCM can become the first choice for Chinese families. For example, 999 Cold Relief Granules is a TCM that was very popular in its previous life.

Zhao Ye stood in front of the blackboard in the conference room of Wujiang Pharmaceutical Company, facing everyone, and explained to them the importance of packaging and promotion of traditional Chinese medicine.

"When many people go to a pharmacy to buy medicine, do they care whether it's a traditional Chinese medicine or a Western medicine?" Zhao Ye asked himself, answering, "In fact, they don't care about that."

"They can't even distinguish between traditional Chinese medicine and Western medicine."

"They only care about the price and efficacy of this drug."

"When a new drug is first introduced, who knows if it will be effective? But if doctors say it's good, pharmacy staff say it's good, and newspapers and television say it's good, then it's a good drug, and customers will buy it."

Zhao Ye paused slightly, then smiled and said, "Even the best wine needs advertising. So, after each new drug comes out, we assess its potential value. If the potential value is high, then we shouldn't be afraid to spend money on advertising. The more we advertise, the higher the sales volume of the drug will be, and thus the more money we will make!"

"You all need to study this carefully and develop an advertising plan for each newly developed traditional Chinese medicine!"

Upon hearing this, everyone nodded repeatedly: "Yes!!!"

Zhao Ye returned to his seat and listened to the reports from various traditional Chinese medicine companies on their respective research and development achievements.

The pharmaceutical industry is a highly profitable industry.

Zhao Ye acquired so many pharmaceutical companies in China, wasn't he just waiting for this moment?

Pfizer's revenue exceeded $100 billion in 2022, with a net profit of $31.4 billion and an operating profit margin of 31.3%, which is simply astonishing and enviable.

The combined profits of the top ten pharmaceutical companies in China may not even equal those of Pfizer.

An hour later, the group introduced Zhao Ye to twenty-five kinds of traditional Chinese medicine. Some of the more well-known ones included donkey-hide gelatin, Angong Niuhuang Wan, Ganmaoling granules, Banlangen granules, Ganmaoling and fever-reducing granules, Huoxiang Zhengqi Wan, Lianhua Qingwen capsules, Kyoto Nianci'an Chuanbei Pipa Gao, Jianwei Xiaoshi tablets, Pian Zai Huang, Jizhi syrup, Huiren Shenbao tablets, Liuwei Dihuang Wan, Wuji Baifeng Wan, Niuhuang Jiedu tablets, Sanhuang tablets, Shiquan Dabu Wan...

As Zhao Ye heard these familiar medicines, he felt as if countless coins were flying towards him.

Unfortunately, these traditional Chinese medicines failed to penetrate overseas markets in their previous lives, making it difficult for domestic pharmaceutical companies to compete with international giants like Pfizer.

Zhao Ye was thinking that he needed to sell these traditional Chinese medicines all over the world to make a fortune.

It seems we need to engage in more cultural invasion, introducing China's long-standing and profound traditional Chinese medicine to the world through movies, comics, animation, games, and other means.

Only when you make them interested and convinced will they buy Chinese patent medicines.

Of course, the efficacy of the traditional Chinese medicine itself must also be good.

After the meeting.

Wujiang Pharmaceutical Company began to get busy.

Domestic advertising companies received a large number of orders and were extremely excited. They dispatched their best personnel to develop advertising plans for Wujiang Pharmaceutical Company's traditional Chinese medicines.

At the same time, Wujiang Pharmaceutical Company is accelerating its expansion in pharmacies and traditional Chinese medicine clinics across the country, building the "Wujiang Pharmacy" and "Wujiang Traditional Chinese Medicine Clinic" brands.

Although "Wujiang Traditional Chinese Medicine Clinic" also sells traditional Chinese medicine, the clinic also has TCM practitioners who provide consultations and lectures. One of its goals is to promote TCM techniques, such as acupuncture, herbal medicine, massage, cupping and other treatment methods.

Everyone gets sick, so pharmacies are always doing incredibly good business.

There are relatively few chain pharmacies in China at present. The emergence of "Wujiang Pharmacy" and "Wujiang Traditional Chinese Medicine Clinic" undoubtedly fills the gap and meets the needs of consumers.

Wujiang Pharmaceutical Company is expanding rapidly across the country at an average rate of one "Wujiang Pharmacy" per day.

Due to the limited number of experienced TCM doctors, the expansion of "Wujiang TCM Clinics" is relatively slow, with only 52 clinics currently in operation. However, the number of "Wujiang Pharmacies" has already exceeded 500.

However, pharmacies lag far behind hospitals in terms of business.

In hospitals, everything costs money, and a low-income family can be turned into penniless in no time.

There are countless hospitals with annual revenues exceeding 10 billion yuan.

However, investing in and building hospitals is more difficult. Currently, Wujiang Pharmaceutical Company only has four large-scale tertiary hospital projects under construction.

Late December 1994.

Many people have noticed that there has been a sudden increase in pharmaceutical-related advertisements on domestic television stations.

"Using Hui Ren Shen Bao (a traditional Chinese medicine) benefits both him and me!"

"Jiuzhitang Concentrated Liuwei Dihuang Pills, treats kidney deficiency, sugar-free, 300 years of quality, Liuwei Dihuang Pills, trust Jiuzhitang!"

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