Just as the movie "Resident Evil" was released, Tiangong Technology's first self-developed car officially went into production.

This car is modeled after the old Jinbei van, serving as both a passenger and cargo vehicle. It boasts a spacious cabin and is priced affordably at only 100,000 yuan.

This car is called "Hongguang S1".

This is a tribute to the legendary Wuling Hongguang minivan!

Tiangong Hongguang, how about that?

In this day and age, the Alto is a car typically used by self-employed individuals, priced around 68,000 yuan. The more well-known Santana, on the other hand, is quite expensive, costing around 190,000 yuan, and is usually the exclusive vehicle of leaders or wealthy people.

The Hongguang S1 car is relatively inexpensive and has a large interior space, making it suitable for both passengers and cargo. Its practicality makes it well-suited to the needs of the Chinese market.

January 10, 1995, 11:00 AM.

Tiangong Technology held a product launch event and announced the "Hongguang S1".

The news immediately caused a sensation in the country.

The Hongguang S1 is inexpensive and highly practical, making it a popular choice for many business people.

...

Li Shi was captivated by the Hongguang S1 after seeing its advertisement on television. He owned a small food processing plant in a rural town and needed to purchase and deliver raw materials daily, which was very inconvenient without a vehicle. The Hongguang S1 met Li Shi's needs.

Han Li is a bus driver who drives on the Guangzhou-Shenzhen Expressway every day. When he saw the "Hongguang S1", Han Li thought that he could quit his job, buy a "Hongguang S1", and work in the passenger transport industry between Guangzhou and Shenzhen.

As the popularity of the "Hongguang S1" has grown, its sales have skyrocketed, making it the best-selling car at present.

At the end of January 1995, people who went to the city to work or do business began to return to their hometowns for the Spring Festival.

Many people drove their "Hongguang S1" cars back to their hometowns.

When the "Hongguang S1" drove into the village, it inevitably attracted the attention of the villagers.

"Wow, who's even bought a car? How extravagant! They've struck it rich!" the villagers exclaimed enviously.

Those who bought a car felt incredibly proud!

This Spring Festival, the "Hongguang S1" became a beautiful sight in the countryside and gained widespread fame.

People absolutely love this car that can carry both passengers and goods, especially since it's so affordable—it's practically tailor-made for ordinary people!

After the New Year, sales of the "Hongguang S1" surged and climbed steadily.

Car companies at home and abroad were dumbfounded. Tiangong Technology Company's "Hongguang S1" with its low-tech features was actually selling well in mainland China. Where can we find justice? Is it possible that low-end cars like the "Hongguang S1" are the only ones suitable for Chinese people to drive?

Many foreign car companies complain that their products can't compete with the "Hongguang S1" and attribute the reason to Chinese consumers.

Currently, the "Hongguang S1" is making great strides, and it seems that other car companies can hardly stop it, except for envy and jealousy.

Zhao Ye was afraid that history would repeat itself and that the "Hongguang S1" would be converted into a funeral home vehicle.

This could easily damage the "Hongguang" brand image, making people mistakenly believe that the "Hongguang S1" is a funeral home van. Who the hell would dare buy a car like that! It's incredibly unlucky!

In its previous life, the Dajinbei van was used as a funeral home vehicle, which caused its sales to plummet.

Therefore, Tiangong Technology Company conducts background checks on every car buyer to prevent the car from being sold to funeral homes.

"I'd rather not do business with the funeral home than let it ruin the 'Tiangong Hongguang' brand!"

...

"Chairman Zhao, the success of the 'Hongguang S1' has greatly encouraged the automotive R&D department of Tiangong Technology Company! However, some comments online say that the 'Hongguang S1' is too low-end, and its hardware configuration and exterior design cannot compare with foreign cars, which makes the employees of Tiangong Technology Company very dissatisfied! Everyone wants to develop a high-end car to prove themselves!" Zhou Huicheng said while chatting with Zhao Ye over tea.

Upon hearing this, Zhao Ye nodded and said, "High-end cars actually have a large market in China, mainly in the government vehicle sector, where profits are huge! If we can secure government orders, we can not only make a fortune, but also use it for publicity and establish a high-end car brand image!"

After a pause, Zhao Ye looked at Zhou Huicheng and asked, "By the way, Mr. Zhou, with the car manufacturing technology that Tiangong Technology Company has accumulated so far, are you capable of developing high-end cars?"

Zhou Huicheng thought for a moment, then shook his head: "Although we are absorbing and digesting the technology provided by Daimler, in the short term, our engine, transmission, and chassis technologies cannot compare with advanced foreign counterparts. However..."

Zhou Huicheng then changed the subject, saying, "If we don't pursue a high degree of localization, then we can cooperate with Daimler to purchase their engines and transmissions, and then develop a high-end car with very good configuration!"

“Currently, government vehicles are mostly foreign brands. Although these cars are produced in China, the localization rate is very low, and most of the profits are still earned by foreigners. Rather than that, we should get a share of the profits!”

"We can first establish the car brand and seize the market, and then gradually localize production. When the second-generation car can use our independently developed engines, transmissions and chassis, we won't need to spend too much effort on brand promotion."

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