Zhao Ye makes time to check the news every day to keep up with current events and avoid falling behind the times.

After watching Zhou Qinghong's live stream, he couldn't help but frown.

A moment later, he picked up the phone, called his secretary Liu Yinyin, and gave her some instructions.

"I've seen a lot of online discussion about promoting Hanfu culture. Hanfu culture is a treasure of traditional Chinese culture and should be vigorously promoted!"

Zhao Ye said in a deep voice, "Cultural confidence is a manifestation of national self-confidence. Japanese people can wear kimonos out in public without any hesitation, while we Chinese people are shy and embarrassed to wear Hanfu. This is a manifestation of a lack of self-confidence."

"Therefore, I have decided to strongly support the development of Hanfu culture!"

Upon hearing this, Liu Yinyin expressed her strong support. She greatly admires Hanfu, although she has never worn it before.

However, in today's society, wearing Hanfu in public will only attract strange looks from others.

As a senior executive of the group, Liu Yinyin's appearance is quite important, so she has no opportunity to try wearing Hanfu.

Zhao Ye then continued, "After thinking about it, I've decided to promote Hanfu culture from the following aspects!"

"First, establish a Hanfu design company. While ancient Hanfu clothing is certainly beautiful, it must also keep pace with the times. While preserving the traditional style of Hanfu, we should follow modern aesthetics and cleverly combine Hanfu elements with modern fashion to create innovative designs that are suitable for modern people to wear!"

"Secondly, we can promote Hanfu culture through Douyin short videos, allowing Hanfu influencers to showcase our designs around the world. We can also sell Hanfu through the Douyin platform."

"Third, we should hold Hanfu festivals, fashion shows, and Hanfu experiences. Through various large-scale Hanfu events, we can attract more people to pay attention to Hanfu. For example, schools can set up a 'Wear Hanfu Day' on which all students are required to wear Hanfu to school, thereby gradually building cultural confidence among young people!"

"Fourth, we will build a city of Hanfu (traditional Han clothing) and revitalize cultural tourism through immersive experiences! We should send people to contact cities like Luoyang and Chang'an to collaborate on promoting Hanfu culture!"

"fifth,……"

"..."

Zhao Ye spoke eloquently for three or four minutes.

Liu Yinyin quickly took notes.

At 3 p.m. that day, Douyin released an official announcement stating that, in response to the requests of many netizens, Douyin will vigorously support and promote Hanfu culture, and Hanfu livestreamers will receive more Douyin resources.

"China is known for its great etiquette, hence the name Xia; it is also known for the beauty of its clothing, hence the name Hua. Hua and Xia are indeed two great things!"

"Hanfu culture is an important part of ancient Chinese culture and should be carried forward!"

"Douyin will invest 10 billion RMB to provide various subsidies to Hanfu (traditional Han clothing) livestreamers..."

The news caused a stir online, with many marveling at Douyin's generous move!

The streamers on Douyin are overjoyed. Although they are not Hanfu streamers now, it does not prevent them from becoming Hanfu streamers in the future.

Right now, Hanfu (traditional Han clothing) is riding the wave of popularity; who wouldn't want that kind of attention?

"As expected of a company under the Wujiang Group, their awareness is simply amazing!"

"Well done! We need companies like this, with a strong sense of responsibility!"

"..."

Netizens have praised Douyin's actions, and even state media outlets have spoken out, giving Douyin a thumbs up!

...

...

The following day, Wujiang Group established Nishang Company.

Subsequently, they extended acquisition offers to more than ten well-known domestic clothing design companies.

In addition, Hanfu designers are being recruited from across society.

This is clearly a sign that they're preparing for something big.

The industry couldn't help but gasp in surprise.

Many designers flocked to the company, submitting their resumes to the fashion studio.

The background of the Neon Fashion Company is too powerful; who in the industry can beat them!

Perhaps it won't be long before Ni Chang becomes the number one fashion brand in China!

In fact, just a few days later, several well-known domestic clothing design companies were acquired by Nishang Company, which also recruited hundreds of outstanding clothing designers from the public.

The company quickly grew into the largest clothing design company in China.

Even before its first Hanfu product was released, the Ni Chang brand established by Ni Chang Company had already become a hit.

This made their peers extremely envious and jealous.

There's no way around it, Ni Chang Company is just too popular, and countless netizens are eagerly anticipating the launch of Ni Chang Hanfu.

However, many livestreamers couldn't wait for the official release of Ni Chang Hanfu and obtained Hanfu from other channels to start their Hanfu livestreaming journey.

In many cities, young women wearing Hanfu have gradually appeared, and people are beginning to change their perceptions and become more confident. Everyone is proud to wear Hanfu and walks confidently on the streets.

Of course, promoting Hanfu culture still has a long way to go. Currently, Hanfu remains a niche culture and has not yet become widespread among the general public.

However, Wujiang Group has already made efforts, and we believe there will be good results in the future.

...

The Beijing Olympics, which lasted 16 days, has finally come to an end.

This Olympics can be called the most successful Olympics in history. It has brought a lot of shock to the world and made the world realize China again.

If any foreigner nowadays thinks China is a poor and backward country, it only shows that he is extremely stupid, and an isolated fool at that.

The Olympics and the Hanfu craze brought a lot of traffic to Douyin.

Domestically, with virtually no competitors, Douyin has surpassed 840 million users, almost matching the number of smartphone users in China.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!