Advertising in Computerworld was part of Zhao Ye's plan; in those days, advertising was a winning strategy for sales.

Even though Zhao Ye was very strapped for cash, he still insisted on placing an advertisement in the Computerworld newspaper.

Therefore, he did not deceive Yao Zhifang.

However, his advertising method was different from others. He learned from Shi Yuzhu and used full-page ads to achieve a groundbreaking and eye-catching effect!

“Brother Zhao, I can accept you settling the payment in Chinese character cards, but I have limited funds and am having some cash flow problems.” Yao Zhifang said with difficulty. He had roughly calculated that if he purchased 100 sets of electronic components to manufacture Chinese character cards, he would have to advance 100,000 yuan.

Zhao Ye said, "I need to manufacture 25 Chinese character cards in the first batch. After I manufacture them, I will take 20 cards and you can put the remaining 5 cards in the store for sale."

After a pause, Zhao Ye explained, "The reason I didn't settle with you in cash is mainly to advertise in the *Computerworld* newspaper! With advertising, the Chinese character card will have high brand awareness, and big sales are only a matter of time. As for Mr. Yao, I know his character and capabilities; you are perfectly capable of becoming one of the distributors for the Chinese character card!"

Upon hearing this, Yao Zhifang immediately beamed with joy.

If I were to become one of the distributors of the Chinese character card, I would definitely make a fortune!

"Haha, since Brother Zhao says so, what else do I have to hesitate about? Alright, then let's do everything you say!"

Zhao Ye laughed and said, "Boss Yao is indeed very straightforward. No wonder you're a big businessman. You deserve to be rich! Oh, by the way, I also brought the Chinese character card today. Just to put your mind at ease."

After saying that, Zhao Ye took the Chinese character card out of his bag.

This Chinese character card was a sample and was not given to Xun Wenshan. Moreover, the brand logo was not printed on the card.

Like Xun Wenshan, Yao Zhifang looked at the Chinese character card with anticipation and curiosity.

Zhao Ye also demonstrated it to Yao Zhifang.

A few minutes later, Yao Zhifang couldn't help but exclaim in amazement, "This Chinese character card is incredibly useful! Anyone buying a computer will definitely buy one along with it!"

After saying that, Yao Zhifang's eyes lit up, as if he could smell money.

A dozen minutes later, Zhao Ye left.

He thought about it for a while on the way and decided to register the company first.

Having a company and an office space makes it easier to deal with external parties.

So, over the next two days, Zhao Ye wandered around Zhongguancun, rented an old-style bungalow with an area of ​​more than 80 square meters, and then asked someone to help convert it into an office space.

At the same time, he also went to an intermediary registration company.

In 1984, the policy already allowed the establishment of private enterprises.

This year is also known as the first year of Chinese entrepreneurs, as many well-known companies were established in this year.

When Zhao Ye approached the agency, they asked him, "What's the name of your company?"

Zhao Ye hesitated for a moment, then finally uttered three words: "Imagination!"

After thinking for a moment, he added, "Imagination Technology Company!"

After saying this, Zhao Ye looked solemn and thought to himself, "Liu Chuan founded Lenovo, and I founded Imagination."

"But I believe that Imagination will surpass Lenovo."

The agent quickly jotted down the words "Imagination Technologies" on a piece of paper. Little did he know that many years later, this name would become a global phenomenon, one of the most prominent names in the history of human technology...

...

Yao Zhifang quickly purchased the electronic components.

Zhao Ye's current biggest worry is where he can find workers.

Yes, he could make his own Chinese character cards, but that would be too inefficient.

Everyone has their own role. As the boss, Zhao Ye's main task is to formulate development strategies and open up sales channels for the Chinese character cards, while production can be left to the workers.

However, in the past two days, Zhao Ye has found that it is not easy to recruit workers, and many people still firmly believe in the "iron rice bowl" in their hearts.

After careful consideration, Zhao Ye felt that the time was not yet ripe for him to establish a factory.

I might as well just find a factory to manufacture it for me.

Moreover, contract manufacturing has many advantages, such as effectively mitigating production risks and saving money for businesses.

As a result, Zhao Ye had more funds to advertise and promote his products.

As for which factory to use for manufacturing, Zhao Ye thought for a moment and then thought of the factory where his parents worked—Kyoto Radio Factory No. 18, which mainly produced "Panda" brand televisions.

Currently, although televisions are expensive, there is a shortage of supply, and industrial products like televisions are often in a state of supply falling short of demand.

However, in the 1990s, competition in the television industry intensified, and the factory where Zhao Ye's parents worked ceased production, resulting in both of them losing their jobs.

Zhao Ye was quite familiar with Kyoto Radio Factory No. 18, which had a large number of excellent technical workers.

When he got home that evening, after dinner, Zhao Ye had an open and honest talk with his parents.

"Dad, Mom, there's something I need to tell you!"

Zhao Ye's expression was solemn, which startled both Zheng Jianguo and Wu Chunmei.

"Son, just tell us what's wrong. Your parents will definitely find a way to help you!" said Wu Chunmei, the mother, with a concerned expression.

Father Zhao Jianguo is taciturn, but his fatherly love is as strong as a mountain, and it is shown in his actions.

Zhao Ye organized his thoughts and then said, "Recently, I invented a product called the Chinese Character Card, which solves the problem of inputting Chinese characters on computers. The Chinese Character Card is an invention with great commercial value. Currently, I have reached a cooperation agreement with the Industrial and Commercial Bank of China branch in XC District, selling them 20 Chinese Character Cards. Each card costs 4,000 yuan, but its cost is less than 2,000 yuan. From this single deal, I have earned 40,000 yuan."

Next, I plan to advertise in the newspaper to let more people know about and buy the Chinese character card I invented.

But now I'm facing a problem: the production capacity of Chinese character cards.

With the increasing number of orders for Chinese character cards, I simply couldn't handle it all by myself.

So I wondered if I could outsource the production of the Chinese character cards to other factories, such as having Kyoto Radio Factory No. 18 manufacture them for me!

Both Zhao Jianguo and Wu Chunmei were shocked, they simply couldn't believe it.

The son invented the Chinese character card and also reached an agreement with the Industrial and Commercial Bank of China, earning 40,000 yuan.

You should know that the combined monthly salary of the two of them is less than 100 yuan. Even if they didn't eat or drink, it would take them more than 30 years to save up that much money.

"Son, is what you said true? You've already earned 40,000 yuan?" Wu Chunmei couldn't help but ask, full of doubt.

Zhao Ye smiled and nodded, then took out his bankbook to show his parents. It showed that a few days ago, 80,000 yuan had been transferred into this bankbook account, and the current balance was 0.32 yuan.

"My God, there's over 80,000 yuan on there!!!" Mother Wu Chunmei stared at the string of numbers, her face full of astonishment. She now truly believed that her son had actually earned so much money.

The father, Zhao Jianguo, also stared wide-eyed, shocked but also filled with pride for his son…