Rebirth in 1984: Beginning with Han Card Development

What happens to the future when humanity loses its imagination?

That slogan created a sensation during the summer of 1984.

Back then, computers couldn't support Chinese input and co...

Chapter Thirty-Seven: Finalizing the Advertisement

That day, Zhao Ye personally went to the TV station.

"Mr. Zhao, welcome, welcome!" Guan Manshan, the director of the advertising department, greeted him warmly.

"Director Guan, hello. I'm very happy to grant our Wujiang Group's request! Thank you very much for your support of Wujiang Group!" Zhao Ye said sincerely.

Guan Manshan smiled and said, "No need to thank me. It's your company's own merit that made you successful. If it weren't for Wujiang Group developing the Imagine Chinese character card and Imagine typewriter, we wouldn't have dared to easily agree to let you sponsor the time announcement advertisement of 'Xinwen Lianbo'!"

"The advent of the Imagine Chinese character card completely solved the problem of using Chinese characters on computers for Chinese people, and promoted the rapid popularization and application of microcomputers in China; while the emergence of the Imagine typewriter ended the era of backward mechanical typewriters and ushered in a new era of office automation in our country. Now even the leaders at the top are paying close attention to your company. When they learned that you wanted to sponsor the time announcement advertisement of 'Xinwen Lianbo' (the evening news program on CCTV), they told us to agree without hesitation, saying, 'An excellent private enterprise like Wujiang Group should be strongly supported. It's just an advertisement on TV. I don't see any problem with it. We can agree!'"

"Thank you for your concern, leaders. Our Wujiang Company will never let you down. We will continue to work hard and achieve even more remarkable success in the future!" Zhao Ye said solemnly, his voice strong and clear, full of confidence.

Guan Manshan nodded in agreement. She also thought highly of the young man in front of her. At 20 years old, he was exceptionally talented and accomplished, unmatched among the current generation of young people.

"Let's get down to business. How many days do you plan to run this ad? Just a heads up, sponsoring the time announcement on 'Xinwen Lianbo' (the nightly news program) isn't cheap!" Guan Manshan said.

"Yes, I know. Director Guan, how much does this advertisement cost per day?" Zhao Ye asked.

In fact, Zhao Ye would accept any price offered, but haggling was a must.

However, advertising prices in this era probably wouldn't be too high.

It's worth noting that in 1994, the first bid for the highest-priced item was only 30.79 million yuan.

It was only 1984, and the advertising department lacked experience, severely underestimating the value of advertising.

Guan Manshan hesitated for a moment before answering "ten thousand yuan," her tone not quite firm, as if she was worried that her offer was too high and Zhao Ye wouldn't accept it.

When Zhao Ye heard the price, he felt it was too cheap.

At 10,000 yuan a day, that's only a little over 3 million yuan a year.

The first bidding champion in 1994 earned over 30 million yuan, almost ten times the original price.

Zhao Ye glanced at Guan Manshan's expression, clearly indicating that the price was still negotiable.

"Director Guan, this price is too high. If you can give me a discount, I can sponsor five years of advertising on 'Xinwen Lianbo'!" Zhao Ye said confidently.

Guan Manshan shook her head and said, "I can offer you a lower price, but a five-year advertising contract is out of the question. I can only give you one year at most. If you still want to advertise after a year, we can renegotiate."

Zhao Ye was slightly disappointed upon hearing this.

However, no one should have been able to take it from me back then, though the price might have been higher.

Forget it, we can't always be thinking about taking advantage.

It's fine to talk once a year.

"6668 a day, that's a pretty auspicious number, Director Guan, what do you think?"

Guan Manshan shook her head: "6668 is not as auspicious as 8888. '8' represents wealth, and four '8's represent wealth in all four seasons!"

Zhao Ye shook his head and said, "Four eights, four eights, isn't that just 'death'? That won't do. I think 6668 is better, it means 'everything goes well' and represents getting rich smoothly!"

Guan Manshan was speechless upon hearing this; it was simply sophistry...

After thinking about it, I reluctantly agreed.

This price isn't cheap either.

That's all for one day, which adds up to 2.43 million a year. No company dares to spend that much money on TV advertising right now.

"Okay, let's go with this price, 6668 yuan a day."

"Thank you, Director Guan!"

After reaching an agreement, the contract was signed on the same day.

The advertisement was very simple, just as Zhao Ye had imagined, and the TV station staff helped complete it in a few minutes.

The commercials will start tonight.

...

...

Around 7 p.m., many TV channels will rebroadcast "Xinwen Lianbo" (the evening news program).

Those who enjoy watching "Xinwen Lianbo" (the nightly news program on CCTV) are already glued to their TVs, and Zheng Qu is one of them. He learns about national affairs by watching "Xinwen Lianbo".

In the past two years, he made a fortune trading corn in Shenzhen, earning hundreds of thousands of yuan.

However, some time ago, a man named Wang Shi entered the corn market, and Zheng Qu quickly felt that the corn business was becoming more difficult due to intense competition.

He was preparing to change his business, but he didn't know what kind of business to start.

It's almost 7 p.m.

18:59:01.

The television screen displayed the time, but unlike usual, the round dial featured the name of a company: China Without Borders.

Below "Boundless China" is a line of smaller text that reads: Imagine English-Chinese electronic typewriter, ushering in a new era of modern office work in China!

Zheng Qu knew what a typewriter was; his company owned a Shanghai Shuangge brand Chinese mechanical typewriter. This typewriter was particularly cumbersome to use and prone to errors. Very few people could use it properly, and he had to pay a high salary to hire someone who knew how to use it.

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