"You're now a sensation throughout Yong'an City!"

Wang Qian said meaningfully, "Walking down the street, your new song is playing everywhere, and many people are talking about you."

"So what?"

Wu Yanping was still somewhat puzzled, "You want to place ads, does that have anything to do with me?"

"Of course it's relevant!"

Wang Qian smiled mysteriously and said, "You're the spokesperson for our Lehehe Black Tea beverage, and you just filmed an advertisement. If we air it on Yong'an City TV, are you worried about the effect?"

"You seem to have overlooked one issue..."

Wu Yanping said meaningfully, "In the city, although televisions are not a new product, not many households can afford them."

"That's a good question!"

Wang Qian smiled slyly and asked in return, "Who do you think are the people who can afford to buy drinks regularly?"

Upon hearing this, Wu Yanping suddenly realized, "You mean, your target consumer group is the relatively wealthy group?"

"right!"

Wang Qian nodded emphatically.

With the national economy just beginning to open up, let alone in rural areas, even in cities, only a minority of people have the money to buy everyday drinks, aside from the most basic living necessities.

Only those with ample financial means can afford to install a television in their homes.

He placed the advertisement on television, but only those people who owned a television at home could see it.

This is practically perfect targeting!

In addition, Wu Yanping has just become an overnight sensation in Yong'an City. If product advertisements featuring Wu Yanping appear on television screens, the effect will definitely be maximized.

"I wonder how expensive TV advertising is in Yong'an City?"

Zhong Yiyi frowned and said, "After all, this is a second-tier city. Even if it's just a local TV station, the fees are probably not low."

"Then we'll just have to go ask!"

Wang Qian also had a headache about this problem.

The method has been found, but if the advertising costs are too high, we may have to find another way.

“Since we’ve already decided, let’s go ask them now!” Wu Yanping suggested.

"No!" Zhong Yiyi hurriedly stopped her. "According to the schedule, you have another offline autograph session coming up."

"this……"

Wu Yanping was somewhat reluctant.

Wang Qian said at the right moment, "You go about your business. I can handle the advertising myself."

"All right!"

Since Wang Qian had said that, Wu Yanping finally stopped insisting.

...

An hour later.

The lobby of Yong'an City TV Station.

"What? You want 300,000?"

After asking about the specific price for placing the advertisement, Wang Qian was a little scared.

According to his calculations, the advertising fee for the city TV station should not exceed 100,000 yuan.

"Mr. Wang, our prices are open and transparent, and we have not deliberately inflated them!"

The staff member in charge of contacting Wang Qian was a woman with a pure appearance and excellent speaking skills. Seemingly noticing Wang Qian's predicament, she smiled and patiently explained.

"Although our TV station is only at the city level, Yong'an City is a second-tier city with a huge scale."

"The larger the scale, the higher the advertising costs will naturally be."

"If it's a TV station in a third- or fourth-tier city, the price can be reduced by ten times to allow them to air the program."

"Furthermore, according to your requirements, the five commercials must be played in rotation before and after the program, at least twenty-four times a day, which is equivalent to repeating the commercials once per hour. This frequency is already very high compared to other commercials."

"In addition, your advertising period is one month. For such a long period, the price of 300,000 is already very reasonable."

At this point, the woman changed the subject and said, "Of course, all investments have risks, and advertising is no exception. If Mr. Wang is worried that the advertisements he places may not be profitable, you can go back and think it over before coming back."

"OK, thanks!"

Wang Qian nodded and got up to leave.

The price of 300,000 was indeed beyond his means.

After all, the market's purchasing power is still too low, and this is only a municipal-level TV station. No matter how good the advertising effect is, it is still unknown whether the cost can be recovered.

Therefore, if he cannot lower the price, he can only place the product elsewhere or postpone the launch period.

"Take care, sir!"

The staff member who received him smiled and stood up to see him off.

Although the business deal didn't go through, Wang Qian still thought the service here was quite good.

But after taking only a few steps, he was drawn to the hushed whispers behind him.

As he turned to leave, the staff member who had just greeted him immediately began to whisper something to another colleague.

"Xiaoli, Wu Yanping held a concert in Yong'an City a few days ago. I was away on a business trip at the time and missed it. It's a real regret in my life."

“I’m also a fan of Wu Yanping, but I was sick and hospitalized at the time, so I missed her concert.”

"Her new song is so good. It's a real pity that I didn't get to hear her sing it live."

"Luckily she released an album, and I bought three copies in one go."

“I also bought two tickets. If I have the chance next time, even if it's in another city, I will go and see it.”

"Do you think that now that Wu Yanping is so popular, any company might ask her to endorse their products?"

"There is definitely one, but it's unlikely in the short term, since she's only just become famous in Yong'an City."

"It's such a pity. Wu Yanping became a sensation in Yong'an City, which indirectly boosted many entertainment industries. In order to make this consumption last longer, our TV station specially introduced a new rule yesterday: any advertisement endorsed by Wu Yanping can enjoy a 30% discount on our TV station."

"Once this news is released, I estimate that many companies will seek out Wu Yanping as their spokesperson."

"Yes, I wonder which company will win Wu Yanping's favor?"

"Given Wu Yanping's current fame, hiring her as a spokesperson would cost at least seven figures, right?"

"Definitely. The fiercer the competition, the higher her status will be hyped up. I'm so envious. I wish I could be as famous as her someday."

The two were chatting away when a figure suddenly walked in.

"Oh? Mr. Wang, is there anything else?"

Upon seeing who it was, the staff member named Xiaoli immediately stood up, a professional smile on her face.

"I heard your conversation just now!"

The person who came in was none other than Wang Qian, who had returned after leaving.

"You were eavesdropping on our conversation?" Xiaoli frowned.

Her colleague also looked displeased.

Although the man was quite handsome, it was rather unethical of him to eavesdrop on their conversation.

"I'm really sorry, I didn't mean to eavesdrop on your conversation. It's just that I hadn't gone far before you started talking, and my hearing is normal. Even if I didn't want to listen, I still overheard it by accident."

Wang Qian gave the two women an apologetic smile, then got to the point, "You just said that you can get a 30% discount on any advertisement endorsed by Wu Yanping, right?"