Rebirth in 1993: The Farmer's Band

Waking up, Liang Liang found that he had been reborn into 1993.

After much thought about what he should do after his rebirth, Liang Liang decided not to be overly ambitious and venture into p...

Chapter 351 Gao Yuan's Plan

June 4th is the day the Liang family raises the roof beam of their house.

The Liang family's courtyard began to smell delicious yesterday and continued until noon on the 4th.

Around 10 o'clock, after the firecrackers for the roof-raising ceremony went off, dozens of tables of food and drink were set up in the Liang family courtyard and on the street.

Liang Bentang sat with the cadres from the village or brigade, while Liang Liang sat at a table with Gao Xing and the farmers' band.

After a couple of beers, the conversation turned to this year's crop harvest.

"Although the crops are growing well this year, there's nothing to be happy about. The price of grain isn't enough to feed the family, Xiao Liang! Don't you have any good ideas to share?"

To be honest, no matter how high the grain purchase price is, it won't make you rich.

To get rich, you must develop the tertiary industry.

But what to do?

Although he is a reborn person, he knows nothing about any industry except music. Even if he knows that the Internet age is coming soon, what use is this information to farmers?

Are they better suited to building websites or manufacturing computer hardware?

Needless to say, the DVD player that is about to go on sale will have a glorious 78 years, but what does it mean for farmers?

"Uncle Gao! Your family has a long tradition of playing the suona, and you make all the suonas yourself. How about you sell your suonas?"

Although this is a niche product, when trumpets are allowed to be played at funerals in a few years, the suona will experience a surge in sales.

"Who would you sell this thing to?"

"As long as you make high-quality products, you won't have to worry about not having buyers. Let's analyze the business related to the suona. The most important and direct business is funerals. Cremation is the trend for burials of the elderly, and the suona will also emerge accordingly."

Although the wind instrument industry has not yet revived in the past two years, an alternative has emerged.

It is a funeral music performance group that uses a tape recorder with a large loudspeaker.

A bicycle, a large loudspeaker, a large lead-acid battery, a tape recorder, a simple small amplifier, and a tape recorder of basic funeral music.

In the early to mid-1990s, in southern Liaoning, it was common to hire someone to perform at a funeral for 120 yuan when someone in a family was losing an elderly person.

According to Liang Liang's memory, this period lasted for about two or three years, during which time human-made wind instrument bands began to appear.

Initially, it consisted of just a few suonas, but later it evolved to include instruments such as the cha, sheng, and hulusi.

Some high-end funeral bands even have guitars and keyboards, which are provided for families experiencing a joyous funeral.

Appearance fees have also risen from the initial 300 yuan per performance to thousands of yuan.

Liang Liang clearly remembers that 20 years later, there were dozens of funeral bands in Yahe City alone. Some wealthy families even hired as many as four funeral bands to perform in rotation when they held funerals.

Actually, this is a fairly considerable market. If you are happy to start now and build a good brand, it is not impossible to sell several thousand suonas a year and become rich.

"So, where will you sell them after they're made?"

“Good products will sell. As long as you can make high-quality suonas, you can send them to music stores. I have a music store in Lianwan. If you make good ones, you can send them there and I can sell them for you.”

Liang Liang also opened a music store in Lianwan City, which surprised Gao Xing.

"I'll also tell you something. There's a shop assistant in my music store named Bi Sheng. He's the leader of the makeshift troupe that performed song and dance in our Pingshan Village last summer. I went out with his troupe."

"I remember that! His wife is very beautiful."

After saying that, Gao Xing gave a lewd smile.

Beautiful women always attract men's attention, whether they are respectable or not.

"His makeshift troupe disbanded last fall. Now he sells instruments for me at my music store. A couple of days ago, he had the idea to make guitars, and I guess he's already started making them. If you're interested, you can come to my music store and work with him to study guitar making, whether it's an acoustic guitar or an electric guitar. That could be a huge market in the future."

"Making guitars? I doubt that's feasible. We don't know anything about it!"

"If you don't understand, just learn and figure it out. Isn't it just putting some wood together? I think it's much simpler than a carpenter making furniture."

"I heard that foreigners have been playing with that stuff for a long time, and even if we made it, we couldn't compete with them in sales."

"Foreigners mainly make mid-to-high-end pianos. They disdain making pianos priced below one or two thousand yuan because they think the profit margin is too low. You should start with this area first, and once you've captured it, you can gradually penetrate into the mid-to-high-end market. We Chinese are smart and hardworking. As long as we find the right way in an industry, replacing foreigners is not a problem."

These words were actually just something Liang Liang blurted out without thinking.

But after he finished speaking, he suddenly thought of Zheng'an County in Guizhou Province twenty years later.

In 2015, Zheng'an County became known as the "Hometown of Guitars" in China, producing five to six million guitars annually, with an output value exceeding five billion yuan.

Liang Liang suddenly felt that the title of "Hometown of Guitars" should belong to Yahe.

The Zheng brothers, who created the Zheng'an guitar miracle, haven't come to Guangzhou to work yet; they won't appear here until 1997.

Why can't Yahe become the hometown of guitars?

If the city can understand and support this industry, guitars could become a pillar industry in Yahe in the future.

Using the guitar as a leading product can also drive the development of other industries.

Suddenly, Liang Liang found himself surrounded by a vast and bright sky.

Gao Xing still didn't quite believe Liang Liang's idea.

"Can it really work? It feels like this is a waste of time."

"What does it mean to be unproductive? In this era, as long as we don't break the law, whatever we do is considered productive?"

Gao Xing fell silent. He had a family and a career and had never traveled far from home. He couldn't make up his mind to go out and tinker with something that he didn't even know if it would succeed.

“Uncle! If you don’t go, I will learn. You stay home and make your suona, and I will learn to make guitars when I come back.”

"I want to learn too!" Xia Dongdong joined in the fun, thinking it was a chance to see the world. She didn't really care whether she could learn to make a guitar.

Liang Liang felt this was an opportunity for the development of Yahe City, and planned to go to Yangcheng in a few days to see if he could hire two masters from the Yangcheng Guitar Factory to come back and provide guidance.

"The city will be holding a farmers' singer competition in mid-to-late August this year. I think you already know that. Take some time to practice and try to get good results. The prize money is very generous."

Gao Xing was much more interested in participating in this Farmers' Singer Grand Prix than in making guitars.

He felt that his band still had a good chance of achieving a good ranking.