In her previous life, Yu Ning had already demonstrated her fashion sense and design talent on a variety show.

However, no one gave her any advice until shortly before Yang Yajing's rebirth, when she heard that Yu Ning had started a branded clothing business.

At that time, Yu Ning's roles had been typecast for a long time, and at thirty-five or thirty-six years old, it was difficult for her to get leading roles in youth dramas. So she began to explore new paths before her popularity faded.

Yang Yajing's idea is simple: in this life, she wants to live well and also help those around her to live well!

As long as her connection with Jiang Xuanxuan and her self-perception before graduating from university remain unchanged, the overall direction will not change.

At the age of 16, Yu Ning registered her own brand with the approval of her guardian and a deposit from the Yang family.

At the age of 16, Yang Yajing began to build her own capital empire.

She told Yu Ning that in the first year, as long as she broke even, she shouldn't be discouraged if she didn't make much money.

When starting a brand, be prepared to invest heavily in the first few years.

Fortunately, the dance and performing arts classes that Yu Ning attended in the evenings were mostly attended by people from well-off families who loved beauty and trendiness.

Initially, these women weren't particularly interested in niche brands. But every time they saw Yu Ning wearing unique outfits that weren't found in the mainstream market, they gradually became interested.

As is well known, international luxury brands primarily target wealthy individuals aged 30 and above with a certain level of purchasing power.

There's a brand that's prestigious, but when worn by teenagers, it always makes them look old.

Yu Ning's designs are youthful and ethereal. Yang Yajing knew that her brand in her previous life had the same style and was named "Little Fairy." So in this life, she launched the "Little Fairy" brand ahead of schedule.

The fashion-conscious young girls quickly sought out Yu Ning to inquire about the origin of her clothes, learning that she designed them herself and that there were catalogs available for pre-order.

Especially considering the price isn't expensive at all, it's much cheaper than the brand-name items they buy to save money. And most importantly, it looks good!

As a result, the wealthy young ladies who had saved up a lot of pocket money to buy brand-name clothes began to place orders with Yu Ning one after another.

Some of the wealthy even asked her if she could design gowns and haute couture for them.

Yu Ning neither agreed nor disagreed, but directly relayed their intentions to Yang Yajing. She was unsure about the price they were asking for, and also unsure about the design!

"Yu Ning, I think you could consider double majoring in college," Yang Ya Jing suggested, resting her chin on her hand. "How about taking fashion design as another major?"

Yu Ning had learned most of the basic pattern making techniques from Sylvia Chang, and she had a basic understanding of the effects that could be achieved with different fabrics.

However, there is still a difference between being professional and being an amateur. If Yu Ning wants to make her brand unique and to be able to charge high prices and high-end orders, she must study professionally and systematically.

Yu Ning's drawing skills are not the best; Chen Jiaoyun helped with the costume illustrations, so there are some shortcomings.

Yu Ning realized this as well, and now she goes to the art studio with Chen Jiaoyun every Sunday to learn to draw. Although she doesn't have as much talent as Chen Jiaoyun, she can express the basics of drawing on paper.

Yang Yajing offered Yu Ning a price: a design fee of one thousand yuan for a high-end custom design, plus material and labor costs. Anyone interested could do it.

This price is actually quite low in the haute couture market, but it's a thousand more expensive than hiring a traditional tailor. However, traditional tailors don't design, but Yu Ning does!

Yang Yajing took advantage of the current market gap by setting a price that wasn't too high for wealthy young ladies.

Because they go to haute couture, which costs at least five or six thousand, and they're willing to pay even that. Yu Ning only charges a design fee of one thousand, and after completion, a dress costs only a little over two thousand. So, five or six thousand can buy two dresses, why not?

Girls never think they have too many clothes. They just look at their wardrobes full of clothes and still feel sad that they have nothing to wear.

The clothing industry is incredibly profitable. Items that cost only a few dollars or tens of dollars to make can be listed for tens or hundreds of dollars in a catalog.

But for prices of tens or hundreds of dollars, because they are unique, because no other store has them, and because the catalogs are constantly updated, people are willing to pay for them.

In 1997, the average monthly salary in Jincheng exceeded one thousand yuan, and for slightly wealthier families, it was at least three or four thousand yuan.

Affordable clothing brands are also emerging in pedestrian streets and various commercial centers, with prices at the same level.

Instead of spending money on clothes that everyone can wear and that you'll often run into someone wearing the same thing, why not buy clothes from Yu Ning's niche brands? They're so much more stylish!

After a year, "Little Fairy," which originally planned not to make a profit, still earned about a million yuan after deducting magazine expenses.

Moreover, the magazine only charged for the insert in two issues. Because of the positive response, they offered to reprint it for free for the next ten months. Since printing this insert caused their magazine's circulation to skyrocket, they naturally wanted to capitalize on this cash cow!

After dividing the profits of over a million yuan among the group, Yu Ning still received more than 300,000 yuan, and she was overjoyed!

Even the thirty-odd older women in the factory are now glad they didn't quit. They're happy to receive dividends and raises from the Yang family!

Before Sylvia Chang took over the factory, they only earned three or four hundred yuan a month and had to worry about whether they would be able to pay their wages.

In just over two years, their salaries have more than doubled, and they also receive bonuses and gifts during holidays. How could they not be happy!

Surprisingly, these women, who have little education and no great ambitions, were able to comfortably receive a stable salary while their relatives and friends faced the recent wave of layoffs.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!