This time, the focus is on brand promotion, employing a scarcity marketing strategy.

Lin Yaofangfei was a smart woman. Seeing that the goods Qin Xiaoyu had promised to send had not arrived at the port for a long time, she was already feeling uncertain.

She came to Qin Xiaoyu's house and found it deserted and quiet, with no atmosphere whatsoever for a fashion show the next day.

"Why aren't you calming down? Why aren't you bringing the clothes to the venue?" Lin Yaofangfei asked, puzzled.

Qin Xiaoyu was even more panicked than her. Now that neither the people nor the clothes were available, what could she possibly transport?

But he couldn't show it in front of Lin Yaofangfei; he had to put on a brave face for now.

"Ah Lei went to pick them up at the airport, they'll be here soon." Qin Xiaoyu had Master Liang fly all the way here, and many of the clothes were carried by hand. Time was too tight, there was no other way.

"What time is your flight?" Lin Yaofangfei kept asking.

"Soon," Qin Xiaoyu mumbled, then suddenly heard a noise outside and quickly stood up.

A Lei's car was in front, the older sister's car was behind, and two taxis followed, as they drove into the courtyard.

"The goods have arrived!" Qin Xiaoyu ran out excitedly.

Lin Yaofangfei watched them move the boxes inside for a while, but her brows furrowed more and more.

"Little Fish, something's not right with this. There's a bit too little."

"Don't worry, I'll tell you later. You don't need to worry about the fashion show anymore. Trust me, go back to sleep, or you'll have dark circles under your eyes tomorrow." Qin Xiaoyu didn't have time to keep her company and sent her back first.

There's so much to prepare; Master Liang and his team are already busy.

The girls from the modeling team were all called upon to help, unpacking and ironing, and the small building finally came to life again.

Lin Yaofangfei was already unsure about the fashion show, and seeing Qin Xiaoyu acting mysteriously made her even more uneasy.

The next day she arrived at the site early and found workers changing the banners.

The original banner read "Sun & Moon Apparel Spring and Autumn Fashion Show". Now this banner reads: "Sun & Moon Apparel Fashion Show: Classic Scene".

Her heart sank. A classic? Was it just an old model to fob her off?

Just then, Qin Xiaoyu arrived, and Lin Yaofangfei hurriedly went up to ask her what was wrong.

"I felt yesterday that not many goods had arrived. Could it be that they're going to stock the older models?"

"Why would I use an old style? It's just that the theme of this fashion show has changed. We can't follow in their footsteps; otherwise, we'll never catch up with the trend. We are the trend, and they'll follow us." Qin Xiaoyu was very confident, and Lin Yaofangfei's confidence in her was restored by half.

Actually, Qin Xiaoyu was still a little unsure of herself; she was missing the most important wingman.

This was her idea. There was a problem with the season's fashion, and they couldn't restock in time. Why not hold a retrospective exhibition and bring all of Master Xu's belongings from his hometown?

Promoting the company culture and labeling Riyue Apparel as a national industry will be more beneficial for its future development, thus completing the final positioning.

She did some research and found that a large proportion of the current international brands have a historical heritage.

There aren't many dark horse rookies emerging from the ranks.

The market is not very tolerant of newcomers, so most of them disappear after a short while.

If Riyue Apparel wants to go far, it must not be rootless. She had this plan since she set up an exhibition for Master Xu's studio, and now it's proving useful.

It was a last-minute decision to have Mr. Xu come to Hong Kong, and the visa process was very slow. He couldn't come yesterday, and it's uncertain whether he can make it in time today. Qin Xiaoyu has to make contingency plans.

Time flies. If Master Xu doesn't arrive soon, Qin Xiaoyu will have to take his place. So today she's wearing Master Xu's original fashion, a modified cheongsam.

This cheongsam is over fifty years old. The Xiangyun yarn fabric is mostly in the brown, red, and yellow series, but this silver accent in the blue-gray is dazzling and breathtaking.

This dress is very figure-hugging, but fortunately Qin Xiaoyu has managed it well; adding or subtracting even a bit would make her look too plump or too thin. She also styled her hair in an updo, and left the makeup to Song Miaomiao.

Song Miaomiao did not disappoint her. When she was pushed in front of the mirror, she was completely stunned.

Her slightly furrowed willow-leaf eyebrows and the eyeliner drawn down at the corners of her eyes made them appear slightly droopy, giving them a gentle and watery look. She wore an old Shanghai brand lipstick with a retro lip shape, her cupid's bow drawn full and plump, her red lips so sexy that it was impossible to look away.

This is the beauty who stepped out of the old Shanghai calendar.

This was also the main event tonight. When the first group of models walked out to the theme song of The Last Emperor, people felt as if they had traveled through time and returned to that chaotic era decades ago.

Because of the chaos, beautiful women often have short lives. A cheongsam tells a story, and those walking by are not just models, but tell one unforgettable story after another.

"Oh my god, oh my god!" Lin Yaofangfei went from being nervous to being overwhelmed with excitement. She grabbed Qin Xiaoyu's hand and exclaimed in surprise.

Qin Xiaoyu kept observing the expressions of the people around her, from indifference to surprise, to ecstasy, and even a little moved.

Hong Kong's unique geographical location makes these people prone to feelings of rootlessness and homesickness, and this cultural context resonates even more deeply with them.

Qin Xiaoyu liked their naive and unworldly nature.

After three sessions, Master Xu's old model is almost finished.

Just then, Master Liang hurried over. Qin Xiaoyu understood and got up to greet him.

Backstage, Master Xu had changed into a blue robe and was already waiting for her.

"I feel so bad that you went through all this trouble to come all this way." Qin Xiaoyu stepped forward and helped him up.

“Don’t say that. The old man is so happy to hear that we’re coming to Hong Kong that he can’t sleep,” said Mr. Xu’s daughter, who had come along with him.

"You must stay and enjoy yourself for a few more days. Don't rush back. I'm counting on you, sister," Qin Xiaoyu said humbly.

"Don't be so polite, we're family, no need for formalities." Master Xu's daughter had long been completely under Qin Xiaoyu's thumb.

Zhou Yue waved from the sidelines, and Qin Xiaoyu helped Master Xu up and led him to the front of the stage.

"I'm an old man, why would I go on stage? Wouldn't people laugh at me?" Master Xu said somewhat timidly.

“I’m here, what are you afraid of? I’ll help you walk slowly, don’t be afraid. I’ll press your wrist to stop, beckon you, and help you turn around, then you can slowly walk back with me.” Qin Xiaoyu was also going all out, and after giving her instructions once, she helped Master Xu out.

He is now focused on retirement, living a comfortable life. He has a good complexion, snow-white hair, and a long, flowing stalk. He has an otherworldly air about him, and when paired with his blue robe, he looks like a banished immortal.

The audience was initially taken aback, but quickly realized that this was the designer. Only someone like this could create such exquisite designs.

Lin Yaofangfei led the applause. Master Xu was a little excited, his hands were trembling. But Qin Xiaoyu was calm and composed, steadily supporting him and giving him confidence.

As he walked to the front of the stage, he positioned himself and waved, all in one smooth motion. The flashbulbs from the audience went off in a blur.

Next up was the modern-themed show, which, because it was condensed, looked very substantial. Xu Jingye's unseen special performance was another resounding success.