After Xing Baohua finished speaking, he opened the wine bottle and poured some for Li Xiangyang. The two chatted for a few minutes before getting down to business.

If Xing Baohua remembers correctly, the reshuffling of the domestic television market back then was initiated by Changhong, and it was Changhong that started playing the price war.

They crushed those high-cost television manufacturers in one fell swoop.

As for the terms "soft landing" and "going to the countryside," they are used because we have a surplus of products during the trade war.

That was a major battle, and it was still a long time away. The exported electrical appliances couldn't be sold. What could be done?

So the rural subsidy program was introduced to stimulate consumption.

By clearing out excess inventory, we can reduce further losses and generate more cash.

But is this method really necessary now?

It can be used, but it will only be truly effective after the economy is opened up. Right now, we're still in a planned economy, and it's easy to ruin ourselves.

In fact, Xing Baohua wanted to stimulate consumption directly without using TV or airfares, without keeping prices unchanged.

However, a report needs to be submitted for approval, which is a disguised price reduction.

Use this tactic to suppress the impact of imported products.

It also gives more options to those who can't buy imported TVs.

As they talked, the two had almost finished their drinks. Taking advantage of their good mood, Xing Baohua offered Changhong another deal: buy one get one free, buy one get three free, three items for one ticket.

Buy one get one free, original price remains the same, just replace the "one" with a TV ticket.

The "buy one get three free" offer depends on the price of the TV. The first free item is still a TV ticket, the second is a Changhong umbrella or raincoat, and the third is a small electric fan. If Changhong isn't available, we can make one. If you find that too much trouble, we have electric fans available, so you can just buy one at cost price.

Everything else is fine, but getting TV tickets is difficult. You have to go to different departments and get an application, otherwise things will get chaotic.

Xing Baohua then pointed out that this TV ticket is not for all TVs. If you create a uniform TV ticket, and people use the tickets you give them to buy imported products, won't you feel bad?

Just write on the ticket: "Valid only for Changhong series."

Li Xiangyang clapped his hands and cheered, repeatedly toasting Xing Baohua. Everyone has relatives and friends; the TV and plane tickets were gifts meant for others to use. With this ticket, you can't buy other brands; you can only buy Changhong.

In this way, Changhong has taken up the mantle of resisting imported goods.

Fortunately, rice TVs are not sold in China, otherwise Changhong, an ally, would have been ruined by rice.

The only difference is that their market positioning is different, and they don't compete in the same market; otherwise, they could fight to the death.