According to reports, this story begins at an entirely unscientific moment: Zhou Ziye, a designer who rose from creating counterfeit mobile phones, suddenly time-traveled back to the year 1984.
...Once the date for the promotional event is set, it needs to be widely publicized.
Using the price of a low-end phone to compete with flagship phones, while Xiaomi's branded phones not only didn't lower their prices, but actually increased them slightly.
The reason given was that making room for new production lines led to insufficient output.
The flagship of the rice brand is a semi-smart, pseudo-tech phone with multiple functions, including sending emails and text messages.
The Note series can only send text messages, nothing else. And apart from the shape being different from Nokia and Sony, all other functions are the same.
Not only are the prices lower than those two brands, but they also come with a lucky draw. You might even meet someone in the hundreds while queuing at the official store and get a prize directly.
To prevent overcrowding and chaotic queuing, staff wrote number tags on-site at the directly operated stores, and cameras were used for monitoring.
I thought I had thought things through very carefully, but an unexpected incident still occurred that day.
There were too many people. On the first day alone, tens of thousands of people showed up, making the whole street incredibly crowded.
The Ministry of Transportation sent many reinforcements to direct traffic, and the patrol officers on site also requested additional manpower, but they simply couldn't squeeze in.
The number of people is constantly increasing, and more people are rushing over here.
The TV cameras were all on the rooftops on both sides, filming from above. Looking down from there, all you could see were dense crowds of people.
It's too hard to squeeze.
If panic were to occur at this moment, the consequences could be quite severe.
There are only two official stores in Hong Kong, one near the telecommunications headquarters and the other a directly operated store.
The situation at the telecom headquarters is a bit better, with only a little over a thousand people in line. So why are there so many people at the directly operated stores?
Who knew they'd all be heading straight for the directly operated stores?
When Yu Shenghai learned of the news at headquarters, he personally went to tell Xing Baohua about it, leaving Xing Baohua speechless.
"Go quickly and try to squeeze in. If there's a stampede, a good thing could turn into a bad thing. Tell everyone that the promotion has been changed to a month-long event, and promise that there will be sales and prizes available throughout this month!" Xing Baohua quickly instructed Sheng Hai.
Yu Shenghai hurriedly led his team to the first directly operated store, but unfortunately, it was so crowded that they couldn't squeeze in. In desperation, they even asked the patrol police for help, but they still couldn't get in.
In the end, they had to use the loudspeaker on the police car to speak loudly to the public, telling them that if they couldn't buy the goods today, they could buy them tomorrow or the day after, and to please be careful, etc.
Fortunately, it had some effect, and thankfully no accidents occurred, although a few people did sprain their ankles, get chest injuries, or arm injuries.
Throughout the day, the directly operated stores sold 13,800 mobile phones and won 18 rice washing machines, 8 televisions, and 12 refrigerators in a lucky draw.
Prizes in whole numbers such as 100, 1,000, or 10,000 are not included.
People are now interested in who will win the luxury sports car, and there's a lot of discussion about it.
Hong Kong sparked a communication boom, with statistics showing that distributors in various regions shipped around three thousand units.
Most of them are small stalls that act as agents for communication products, displaying a few machines in the counter.
Although their sales volume is not as high as that of directly operated stores, they have more control over pricing.
And they are indeed selling below market price; if it weren't for the promotional activities at their directly operated stores, their sales would probably be quite good.
In addition to getting the purchase price, the wholesale distributors also receive a rebate as a reward, which is a percentage of sales volume. Some distributors give a rebate of tens of yuan per unit.
It also encourages businesses to sell more of their own products.
The stall doesn't just sell one product; it sells many products together.
Xing Baohua learned this trick from OPPO and Vivo.
These two companies were founded by a boss who sent out two apprentices to compete against each other.
During the era of feature phones, the big boss founded a company called BBK Electronics.
The disciples trained by this patriarch were all more powerful than the last, and the last disciple was even more amazing, creating a fraudulent platform called Pinduoduo.
This legendary figure once controlled an electronics factory called Subor. They didn't make good educational machines, game consoles, or DVD players, but they made the brand very successful.
OPPO's most direct reward method is tiered. The minimum reward is 50 yuan, and the maximum reward is 50 yuan, settled monthly.
They can sell over a hundred units a month, which makes them quite profitable.
If OPPO and Vivo could use the remaining funds for research and development, they would probably do even better.
Anyway, they can sell it at a high price with low-end configurations, thanks to a lot of advertising support and the underlying benefits.
Profits are gradually distributed, but research and development always lags behind products of the same generation. Even the newly released flagship phones have configurations that are at least two or even three generations behind other brands.
Putting aside everything else, just look at the CPUs of similar products.
It's just like Xing Baohua using the Note 1 to criticize other flagship phones.
Sony sold over 300 units that day, while Nokia only sold a few dozen.
After all, most people haven't heard of Nokia. In Hong Kong, however, Xing Baohua has already captured the vast majority of the market share.
With its strong promotional efforts, it completely outperformed the other two products. As for motorcycles, they could only watch helplessly as others competed.
As for how many units were sold, Xing Baohua didn't have anyone keep track of it. Frankly speaking, with that brick-like design, nobody would buy such a clunky phone anymore.
If they don't change the form and style and add some functions, not to mention the Hong Kong market, the global market will probably decline.
You need to get a number to buy a phone! All the people have moved to the mobile phone store again.
Two services have been temporarily added: wireless network access and home internet access.
Package services are now officially available.
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