According to reports, this story begins at an entirely unscientific moment: Zhou Ziye, a designer who rose from creating counterfeit mobile phones, suddenly time-traveled back to the year 1984.
...Everyone gathered around to watch the third multimedia phone, and some even tried changing channels to see how many they could find.
After searching around, you can watch three channels: CCTV-1, and Capital Channel 1 and 2.
Being able to receive three channels is already quite good, especially considering this is in the city center where tall buildings block the signal. In an open outdoor area, you might be able to get even more.
The antenna is a bit small. If we could replace the antenna, we might be able to watch more channels.
"This phone must cost tens of thousands of yuan?" the executives at Nande Group whispered among themselves.
"That's right, the world's first mobile phone that can watch TV, it's even more advanced than rice. By the way, why don't they make it?"
This is like an established TV manufacturer giving product guidance to a new TV manufacturer, producing TVs with new features, and then asking the established manufacturer why they don't produce TVs with these features.
These days, people's philosophy is reasonable assistance and reasonable competition. You sell yours, I sell mine, and there's no concept of competition at all.
This resulted in a large number of television manufacturers, leading to a backlog of inventory. In order to clear out the surplus goods, a price war began.
Only the big manufacturers survived, and many domestic TV brands disappeared after that.
The research and development of Smartisan phones were all done with the help of Xiaomi, and Xiaomi also helped procure the parts. Given these conditions, why doesn't Xiaomi produce them itself?
Many people don't understand what Mr. Xing is thinking.
Xing Baohua also heard the murmurs, but didn't explain, because they wouldn't understand anyway.
The Big Fruit doesn't have any counterfeit phones, but it does have an iPod Touch that can't make calls. Aside from not being able to make calls or send texts, this thing functions like a mobile phone, and is mostly used for playing games or using certain apps.
If Big Fruit also produces all sorts of random things, is it still Big Fruit? Where does it fit in?
Therefore, rice chose the high-end market, which is defined as luxury and also maximizes profits.
The most expensive of these mobile phones with built-in TVs is only around a thousand yuan, while the cheaper ones are only two or three hundred yuan.
On Pinduoduo, there are even items priced under 100 yuan. Where is the cost reduction and where is the profit?
Even with a hundred yuan, you can easily earn tens of millions by earning thirty-odd yuan with tears in your eyes.
Explaining counterfeit phones was Xing Baohua's forte. He then said to everyone, "The Hammer multimedia feature phone can not only watch TV, but the basic version also has two 5-watt 8-ohm speakers with loud sound that can be heard clearly within ten meters."
To address this, our designers optimized the battery, increasing its capacity to 2000 mAh. You can see how thick it is because of the battery.
In TV mode, it allows for four hours of continuous TV viewing; in call mode, it provides up to eight hours of continuous talk time; and standby time can reach seven days.
The data Xing Baohua mentioned completely surpasses the battery capacity, standby time, and usage of all mobile phones on the market.
"The Smartisan multimedia phone has several expensive key components: the screen, the battery, the electronic simulator to digital converter module, and finally the processor. But its price will definitely be below 10,000 yuan."
They were once again met with enthusiastic applause.
After meeting with the executives, I went to Lao Mou's office again.
"President Xing, I can't wait to start production right away. All I can think about and see right now is a string of banknotes floating by. I'm waving my hands, but I can't grab a single one. I'm so anxious!"
"Haste makes waste. Before you start production, you need to do the groundwork well. One is to secure distributors, and the other is to provide after-sales service. Only if you do these two things well will you succeed. As for the distributor issue, you can refer to the rice model," Xing Baohua said.
Old Mou nodded, indicating that he understood.
Afterwards, Xing Baohua gave him some pointers on publicity matters.
They said they would send a complete sample machine to Lao Mou as soon as possible to prepare for shooting advertisements, attracting agents, and planting the idea of wanting to buy in the minds of users.
Lao Mou is an impatient person. He wants to get things done as quickly as possible. After seeing Xing Baohua off, he called a meeting with senior executives.
"As you can see, the Smartisan phone that President Xing brought will be a key focus for our Nande Group from now on."
"Old Li, as the national market distributor, General Manager Xing suggests that you learn from the rice industry's experience. Now, organize your team to go to the rice industry for an internship, observe more and talk less. I require you to go down to the major cities across the country and learn from the rice brand distributors in each city, and also check out the rice after-sales service."
Company Deputy Manager Li Weide stood up and assured that he would complete the task.
"Mr. Mu, all the after-sales technicians for the rice are trained by them themselves. We are lacking in this area!"
Old Mou nodded and said, "I've thought about this before. Let's first ask a few of the rice technicians to come and provide support, and then recruit graduates with relevant majors through advertising, with the rice technicians leading the training."
That's how the team is set up. Hey, Lao Chen, you're in charge of after-sales training.
Then he turned to the finance department and asked, "How much working capital do we have in our accounts?"
Around six million.
“Take out one million to shoot an advertisement and find the top singers and movie stars in the country.”
One million is a huge investment for filming, but it's not enough to make it stand out on a platform.
So Lao Mou didn't clarify whether this million was the total advertising cost or just the advertising cost for filming.
Of course, his final statement about finding top domestic singers and movie stars probably refers to the filming costs.
The costs incurred are calculated separately.
After the meeting, the investment department started looking for professional advertising companies. There are quite a few in the capital that do this, and they are all related to film and television.
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