The entertainment industry is full of illusions and lies, and many fans are no longer supporting the celebrities themselves, but rather the personas they create.

Therefore, once a persona collapses, it's like a building crumbling, kicking up countless dust particles and leaving a mess on the ground.

Fans who are obsessed with this persona will be heartbroken and leave, or even turn against the persona.

"...So if you really want to establish yourself here in the long run, you either have to firmly establish your persona or simply show your true self and attract fans who genuinely like this type of person," Yin Chengjue said seriously.

"Yes, I understand." Rong Yu nodded seriously.

As they were talking, this episode of "High Fun" also came to an end. Just as Yin Chengjue had predicted, the show put the game that was originally played first at the end, so that everyone could see the "Blood Mist" main characters, who had been winning all along, lose miserably and couldn't even answer half a song title.

In the end, "Tianya Zhichi" successfully overtook "Xuewu" in the final round, becoming the ultimate winner.

When Rong Yu watched the host raise Lu Xiaoyang's hand to announce the victory, she couldn't help but sigh, "This is clearly not the scene where the host announces the final victory. It's just that the 'Tianya Zhichi' crew won a round during one of the games we played. No wonder the host makes such a grand announcement every time they win. It's all for the sake of the post-production editing. That way, no matter who wins, there will be a scene to announce the victory. So the actual outcome on set is not important at all. The post-production team is the real mastermind."

As Rong Yu spoke, she posted a screenshot of her playlist on Weibo, adding the text as Yin Chengjue had suggested: "I'm already catching up, we definitely won't lose next time."

He then tagged seven other people.

As soon as the Weibo post was published, the comment section quickly filled up. The usual urging for a selfie quickly became the top comment, while the second and third were dominated by "hahaha".

Regardless, this episode of "Hi Fun" has already aired. Although it was edited with a strong "praise to death" vibe, it would seem unreasonable to really nitpick about it. So, even for the sake of their idol, most of the fans didn't say anything inappropriate. When Rong Yu posted on Weibo, some fans quickly took over the top comments to prevent others from seeing the comments of some less articulate fans and using them as leverage.

Besides, the first season of "Blood Mist" has already ended and it has been removed from the list of new series. Therefore, the promotion of "High Fever" only ended up on the list of recently concluded series.

Fortunately, Yin Chengjue had already prepared various related merchandise and set a time for the autograph session.

Because the Blood Mist main characters are signed to different companies and have different schedules, only four members of the main characters were able to attend this autograph session, making a total of five people including Rong Yu.

When the Yin family executives saw that Yin Chengjue was making a fortune while Huansheng Entertainment's accounts remained unchanged, they investigated and discovered that Yin Chengjue had invested in "Blood Mist" in his own name, without using Huansheng's name at all. In other words, the Yin family executives who had shares in Huansheng Entertainment had no way of getting any of the profits from the explosive success of "Blood Mist".

Seeing the scene of the book signing event in the news, many senior executives of the Yin family who had previously looked down on Yin Chengjue for his sudden appointment at Huansheng had red eyes, but dared not say anything.

After all, there's still Old Master Yin above them, and although Yin He is currently on vacation to relax, it cannot be denied that she holds nearly half of the shares.

Yin Chengjue had only been working at Huansheng Entertainment, a subsidiary of the Yin family, for a little over a year, but he had clearly done a good job. Compared to those playboys who made a mess of the company after joining and even caused it to become unprofitable, Yin Chengjue's abilities were quite impressive.

Judging from Yin Chengjue's current attitude, it probably won't be long before Old Master Yin arranges for him to come to the Yin Group headquarters to try to handle some affairs.

Old Master Yin only has one daughter, Yin He, and Yin He only has one son, Yin Chengjue. As long as Yin Chengjue has some ability, Old Master Yin will definitely hand over the Yin family business to him without hesitation. The senior executives in the company are all well aware of this.

However, the complicated part is that before having their daughter Yin He, Mr. Yin and his wife had adopted a boy named Yin Qiushi, who was two years older than Yin He and was Yin Chengjue's uncle by seniority.

Yin Qiushi grew up under the care of Old Master Yin and received personal instruction from him. Under his influence, he inherited seven-tenths of Old Master Yin's courage and temperament. He was exceptionally capable and had long ago taken over Old Master Yin's management of Yin's affairs.

If it weren't for Feng Chengda standing there before, Yin Qiushi would probably have already single-handedly supported most of the Yin family's empire.

Now that Feng Chengda has been forced to leave the Yin family due to marital infidelity and has been left with nothing, Yin Qiushi has had the opportunity to take over the mess left by Feng Chengda. After dealing with the mess, he has taken control of it and has become the most influential person in the Yin Group.

To put it simply: there is no place for Yin Chengjue to interfere in the current Yin Group headquarters. Even if he could forcibly interfere, he would have no real power.

If you really think about it, if Yin Chengjue continued to manage Huansheng Entertainment and did a better job, the profits he would have made would have been far greater and more comfortable than squeezing into the Yin Group headquarters where there was no place for him.

Yin Chengjue was well aware of this himself.

That's why he preferred to start a new company from scratch rather than squeeze into that godforsaken place, the Yin family headquarters.

Of course, in Yin Chengjue's view, instead of thinking all day about how to inherit the empire built by his grandfather, it would be better to take one step at a time and earnestly create his own world.

The current step is to perfectly organize this autograph session, giving fans and idols an opportunity to interact.

At the same time, safety must also be ensured.

Because this was something Yin Chengjue had planned in advance, the venue reservation and setup, the fans queuing and taking photos, there were people in charge supervising the whole process, and even volunteer big fans to organize discipline.

Therefore, even though there were tens of thousands of fans at the scene, they were all very orderly, without fighting or pushing, and there were no excessive screaming or pushing scenes.

To ensure everything went perfectly, Yin Chengjue hired a group of tall, burly security guards. Their mere presence intimidated people, causing them to unconsciously suppress their excitement and obediently queue up.

To prevent fans from being unable to stand for too long due to poor health, several ambulances were parked at the scene, making them easily visible to the fans and giving them a sense of reassurance.

Seeing such a well-arranged venue, everyone unconsciously restrains themselves, wanting to show their idols their best side.

Yin Chengjue also set up more than twenty beverage booths on site. After the autograph session, fans could go to the beverage booths to pick up their drinks and wait patiently. After signing autographs for every fifty people, they would take a group photo with their idol and then join the group chat. They could then get the photos from the group chat later.

Originally, there was a break during the autograph session, which would have given Rong Yu time to stop writing and relax. However, Rong Yu was full of energy and signed autographs from 7 a.m. to noon, maintaining a good state throughout and even joking with each fan who came up in line.

Seeing that there were too many people, Rong Yu directly asked her assistant Yang to order fast food. She then used a megaphone to inform the fans that she would not be taking a break in the middle and wanted to sign autographs while eating. Fans who did not mind watching her eat could continue to line up, while those who did mind could go and rest first.

The fans in line burst into laughter, saying they didn't mind. They then took out bread and milk that they had prepared in advance, and some even took out lunchboxes that they had packed in the morning. They ate while waiting in line, and Rong Yu ate while signing autographs.

So the group photos taken at noon all showed a group of fans and Rong Yu eating together.

Rong Yu wasn't as uninhibited when eating out as he was at home. Although his cheeks were still stuffed full, he maintained an elegant demeanor and was careful to keep the food clean, ensuring it didn't get on his fans' things.

Some fans who were standing close by recorded Rong Yu eating and uploaded the video to Douyin (TikTok). It quickly garnered countless likes and the comments section was filled with laughter, with many convinced that Rong Yu must have been a hamster in her past life.

What is the "idol image burden"?

When it comes to food, none of these things matter.

Some of the female fans in line started touching up their makeup after finishing their food, but Rong Yu didn't need to at all. He was only wearing light makeup to brighten his complexion, and his lips were already bright red, so he didn't need to wear lipstick.

After a day of signing autographs, a lot of my makeup powder had worn off. I was only wearing light makeup to begin with, and after a while it was practically like I wasn't wearing any at all.

Seeing Rong Yu up close, many fans are even more convinced that Rong Yu's good looks are not affected by filters, and they are determined to continue supporting him.

"Thank you all so much for coming here to support our autograph session. After 'Blood Mist,' we will be working on other dramas. If you like any of them, please support us." As the autograph session drew to a close, Rong Yu, holding the microphone, bowed deeply to the fans along with the main cast members of "Blood Mist."

The fans erupted in enthusiastic applause.

"...I'll be joining the film crew the day after tomorrow. This time, I'll be playing a role in a supernatural film, which will be a different kind of experience. Please look forward to the official announcement."

The other main cast members of "Blood Mist" also took the opportunity to promote their upcoming dramas, making this autograph session a complete success.

As if in response to Rong Yu's words, the official Weibo account for "Ghostly Trace" was successfully registered that very evening and posted a picture of a person wearing red from behind.