Rebirth: Spoiling the Obsessive Film Emperor

Yin Chengjue’s past life was a complete joke.

The star he personally groomed not only betrayed him but twisted the knife when his company was on the brink of collapse.

Reborn, he vowed ...

Chapter 37 Producing a Variety Show

"A variety show? And a new one at that? The screenwriter has no prior experience?" Shang Liu looked at him with a "Are you kidding me?" expression.

Yin Chengjue had anticipated that he would say that. After all, in an era where variety shows are everywhere, creating a new variety show would most likely follow the old path of other emerging variety shows. They would use some popular celebrities to attract attention and quickly create hype, raising the popularity to a certain level in the short term, but then gradually wear down the audience's enthusiasm with mundane and boring Q&A sessions and old-fashioned games, eventually fading into obscurity.

Let alone new variety shows, even some big variety shows that started well will lose their initial fans after the second, third, and fourth seasons due to issues such as insufficient original cast members and outdated gameplay.

It's normal that Shang Liu didn't trust this.

"We can record a test run first and see how it goes after it airs," Yin Chengjue said, revealing the plan he had discussed with Qin Linlin.

"A trial recording? You've already decided which guests to invite?" Shang Liu raised an eyebrow slightly. "Is it a fast-paced variety show or a slow-paced one? What age group is the target audience? Are you inviting seasoned veterans who can command the stage, or popular celebrities?"

Yin Chengjue beckoned to Assistant Guan, who then handed the pre-printed materials to Shang Liu.

Shang Liu's initially disapproving expression turned serious after flipping through the materials detailing the framework and flow of the variety show. After a while, the seriousness vanished, leaving only a meaningful smile.

"Wow, you've unearthed such a treasure in just a few days." Shang Liu clapped his hands. "Alright, leave the guest invitation to me, but I have one condition."

Yin Chengjue raised his hand, signaling him to speak directly.

Shang Liu didn't keep them in suspense and said, "I want to join in my personal capacity."

Yin Chengjue feigned surprise and asked, "What? Not bringing the company?"

Shang Liu rolled her eyes at Yin Chengjue: "What are you pretending for? Right now is the most turbulent time in the Yin family. Although your good father is lying in the hospital, he still has a lot of capable people under him. They are very good at fighting lawsuits. It is really hard to see who will have the last laugh. Although Chairman Yin has evidence of your father's infidelity, it is not necessarily true that he will leave with nothing if the lawsuit is won."

Shang Liu slowly fiddled with the ring on his thumb with his left hand. "Including what we found out last time, Huansheng's internal affairs are not entirely trustworthy, at least not now."

With the variety show in preparation, the selection of guests requires some thought.

Because Huansheng Entertainment wasn't involved in this matter, Yin Chengjue and Shang Liu agreed not to look for people from Huansheng, but instead to focus on artists from independent studios.

Shang Liu has a wide network of connections and quickly arranged a schedule with a well-known stand-up comedian in the industry. After reviewing the framework provided by Shang Liu, the comedian introduced a comedian whose popularity was at a mid-level.

Both of them make a living with their mouths; they can talk non-stop and never have an awkward silence.

According to Shang Liu, they should invite two or three more popular celebrities to generate buzz and achieve a win-win situation. However, considering that it is only in the trial broadcast stage, if they spend a lot of money to invite popular celebrities and promote the show, but the show fails because the variety show effect does not meet the audience's expectations, it will most likely attract criticism and attacks from the celebrities' fans.

Yin Chengjue, Shang Liu, and the Qin siblings each sat on one side of the sofa, lost in thought—who should they ask to do the trial broadcast? This was indeed a problem.

"Hey, didn't you just sign one of the trainees from 'My Debut'? Could he spare some time to come for an audition?" Shang Liu suddenly had a flash of inspiration: "He's being mentored by Sally, right? Sally is trustworthy; there's no need to worry about her leaking information to certain people in Huansheng."

Of course, the key point is that it's cheap!

A glint of light flashed in Shang Liu's eyes.

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