Reborn as a New Farmer of the 1980s

Reborn during the early days of China’s reform and opening, the narrator finds himself in the 1980s countryside. In this setting, the past is still a cold reference, yet it is also a fresh start....

Chapter 1618 Expanding the Brand’s Influence

Look at the time, there are only more than ten minutes left until eleven o'clock, and there is no time to keep it in suspense.

Wan Feng began his announcement, "Another first-prize winner is the chip R&D team led by Cheng Gong and Gu Hongzhong. Their Hope No. 1 processor has already entered mass production and has secured orders. While the profits from these orders aren't high, they are of great significance. This project may become a pillar industry for our group in the future, which is why they won the award."

If the chip industry is not publicly announced, it is basically an invisible and intangible industry. It is not like motorcycles and cars, where people can actually see the products as soon as they are produced.

The chip, a device about the size of a fingertip, was not very eye-catching. In the late 1980s, countless people didn't even know what it was.

If Wan Feng hadn't mentioned it today, many people present at the Nanwan Group wouldn't have known that the group even had this thing.

It doesn’t matter if you don’t know. Wan Feng said that it will become the group’s pillar industry in the future, which means it is a very important thing.

The first prize is 800,000 yuan.

Chen Dao, Gu Hongzhong and Cheng Gong walked up to the stage with smiles on their faces and received the banner and bonus check from Wan Feng.

Gu Hongzhong was the biggest winner at this year's commendation ceremony, and he went on stage to receive awards three times.

This shows the status of the semiconductor department in Wan Feng's mind.

The bonuses will be paid out in full on the 26th, the day the entire group receives salaries, along with the year-end bonuses for ordinary employees.

This year, the group’s employees’ individual year-end bonuses are around 2,000 yuan.

Compared with the profits the group has made this year, this amount of money is really of little use. Only 4,000 employees in the factory were given a bonus of 8 million.

It's not that Wan Feng is stingy and only gives out this little. He really wants to take care of the reputation of the manufacturers in Jiangwei Industrial Zone.

The year-end bonuses of almost all manufacturers are between one thousand and two thousand yuan. If you exceed this number, you will break the balance.

You give out too much, how can those small factories survive?

Some small factories that make very small components, like Wan Shuiming's small factory, which has a staff of 180 people, have an annual profit of 400,000 to 500,000 yuan, and bonuses take up more than 100,000 yuan.

Can it be more than that?

The annual meeting ended at this point, and there will be a cultural performance in this conference room in the evening.

After the annual meeting, the winning teams were all jubilant, while the teams that did not win were sharpening their knives, preparing to be on the list next year.

Everything the supporting factories below do is modeled after Nanwan Factory; they do whatever Nanwan Factory does.

After the annual meeting of the Nanwan factory ended, the supporting factories also held their own annual meetings in the following days and carried out a series of commendations.

The garment factory also held an annual meeting. This year, Wan Feng did not attend the annual meeting because he was no longer the boss of the factory.

From the day Luan Feng stopped distributing dividends to him, he had no contact with the garment factory anymore.

Now Luan Feng is the dictator in the garment factory.

Wan Feng didn't care. It was his own family anyway, so it didn't matter who cared about it.

Although Luan Feng is careless, she has been working in the clothing industry for more than ten years, and even a piece of stubborn iron can shine.

The clothing factory now focuses on two series of sports and leisure wear, one of which is the Fire Phoenix series, which is a brand founded by Luan Feng herself.

The other is the Tornado series created for her by Zhang Xuan.

As for the original Fengfeng trademark, it is used on suits.

The Fire Phoenix series has a passionate and unrestrained style, and the clothing colors are mainly warm tones, like the sun, and are deeply loved by young people.

The Tornado series is the opposite of the Fire Phoenix series. The colors of the clothing are mainly cool tones. This series targets a much wider group. In addition to young people, it is also loved by middle-aged and elderly customers.

Precisely because the brand’s influence is growing day by day, a large number of counterfeit and shoddy goods have appeared in the market, seriously impacting the brand image of Fengfeng Garment Factory.

Even counterfeit and shoddy products appeared in the Wahou Market, and Luan Feng personally led people to the market to investigate and deal with a batch of them.

Although it cannot be seen openly, transactions still take place behind the scenes.

This year, Fengfeng Garment Factory did not achieve Luan Feng's profit plan, and the actual profit was far short of her profit target of 20 million.

This made Luan Feng not look very happy after the annual meeting.

She told Wan Feng about her troubles.

This is also a problem that needs to be solved.

Counterfeit and shoddy products will not only weaken the brand's influence, but also cause a decline in sales.

"In that case, let's go the direct sales route and recruit franchise stores."

The advantage of taking the direct sales route is that you can skip the middleman and sell the product directly to retailers at the factory price, thus reducing the selling price of the product.

It also ensures the authenticity of the brand.

As long as the goods are not sold from franchise stores, they can be declared counterfeit.

Of course, there is nothing we can do if some people buy counterfeit goods just to save money.

This road will have to be taken sooner or later, although it is a little early now.

Originally, Wan Feng was planning to take this route on a motorcycle, but now the garment factory has taken the lead.

Wan Feng listed the franchisee conditions one by one.

No matter how big the city is, you must have a business store of no less than 30 square meters, and franchisees must pay a deposit. Specifically, first-tier cities such as Beijing, Shanghai, and Guangzhou require a deposit of no less than 30,000 yuan, second- and third-tier cities require a deposit of 20,000 yuan, and ordinary small counties and poor areas require a deposit of 10,000 yuan.

The number of franchise stores in large cities shall not exceed three, two are allowed in medium-sized cities, and only one is allowed in remote small counties.

If there are multiple competitors at the same time, the applicants will need to be assessed face-to-face, including interviews on their character, brand understanding and loyalty, etc.

At the same time, we must increase brand publicity efforts.

Although it is a seller's market now, building a brand is still important.

Unfortunately, it is too late to sponsor the 1990 Asian Games now.

Wan Feng couldn't remember who the clothing sponsor was for the 1990 Asian Games, but he vaguely remembered that Anta was one of them.

There is little hope of sponsoring the Asian Games, but sponsoring local delegations should be no problem.

Wan Feng immediately gave Yan Ling a task, to contact the Beiliao Provincial Sports Committee to see if there were any sponsors for Beiliao Province's clothing. If not, Huo Feng would sponsor thousands of sets of clothing.

In addition, Wan Feng also asked him to contact the Bohai City Football Team and prepare to become their clothing sponsor for the next ten years.

Starting from 1994, the Bohai City football team will embark on a journey of dominance. If Wan Feng signs a ten-year sponsorship contract now, it will basically cover Bohai's glorious years.

After experiencing Wan Feng’s glory in the 1990s, Bohai football began to decline and did not recover until Wan Feng’s rebirth.

As a football fan, Wan Feng was hesitating whether he should do something for football.

Don’t think about this issue for now, let’s talk about it in a few years.