Inside the Deyang Palace, the assembled ministers listened to Liu Hong's explanation of the spirit of sports, and were all filled with joy and encouragement.

In their view, the central ideas expressed by the emperor—always striving to be number one, never admitting defeat, and constantly surpassing others—were undoubtedly guiding principles tailored specifically for the Han Dynasty.

It is also the ideology that best suits the national conditions of the Han Dynasty.

After Liu Hong finished speaking, Li Ying, his face flushed, stood up and said loudly:

"Your Majesty is right! The spirit of sports represents the spirit of our great Han Dynasty, and this spirit truly needs to be promoted and encouraged!!"

"The Grand Commandant is right. Every man of the Han Dynasty should be of unyielding spirit!" Huangfu Gui echoed.

Li Ying and Huangfu Gui were both military leaders, so they naturally valued and nurtured the passion and enthusiasm of young people.

Chen Fan nodded and said in a deep voice, "Indeed, as the saying goes: Only a strong body can make a strong nation! The physical education that Your Majesty speaks of is the best method!"

"This method is indeed excellent!!"

The others nodded in agreement, expressing their strong support for Liu Hong's proposal to hold the "Royal Games".

Chen Fan then asked, "I just wonder about the procedures, venue, events, and scale of this Royal Games?"

Liu Hong thought for a moment, then said, "Since everyone agrees on promoting the spirit of sports, then naturally the bigger the better, the wider the coverage the better, and the more projects and personnel the better!"

Therefore, I intend to order all counties and prefectures of the Han Dynasty to select individuals proficient in various sports through competitions, and then send them to Luoyang to participate in the final showdown!

Upon hearing that the emperor was actually planning a sports meet covering the entire Han Dynasty, everyone was shocked.

Chen Fan then said with some concern, "Isn't this... a bit too large a scale? The construction of the various sites and the preparation of the supplies alone will be a huge expense!!"

Although the national treasury has some money now, it would be a waste to spend it all on this.

Liu Hong smiled and then said, "Grand Tutor, although this sports meet is very expensive, it is not impossible to make money if it is done well!"

Chen Fan's expression shifted, and he couldn't help but ask, "Oh? Does Your Majesty mean charging the public for watching the show, like an opera house?"

Liu Hong nodded. "That's right. Not only that, there are many other places that can be utilized. More people means more money!"

For example, when the sports meet is held, there will definitely be a large number of people from all over the Han Dynasty who will come to watch, and most of them will be wealthy people.

This will certainly increase the flow of goods around Luoyang, and wouldn't that increase tax revenue?

"Your Majesty is right, more people means more money!!"

Upon hearing Liu Hong's words, Cao Song's eyes lit up.

Cao Song then continued, "Once this sports meet is held, the entire Han Dynasty will pay attention to it. At that time, our Royal Trading Company can take the opportunity to promote our products through the sports meet."

In this way, the whole Han Dynasty will know about our Royal Merchant Guild, and people will have a preconceived notion, so we won't have to worry about selling our goods!

This is much cheaper, faster, and less strenuous than our slow and gradual promotion and development! With a steady stream of products selling, what's the small amount of money we invested anyway?

"The Grand Minister of Agriculture is right, this is a good idea!"

Liu Hong also glanced at Cao Song in surprise. He had originally planned to propose the idea of ​​advertising, but Cao Song had beaten him to it.

You really can't underestimate the mental agility of people who are always thinking about making money. As long as they can make money, their imagination is truly boundless.

After Liu Hong and Cao Song's words, Chen Fan and the others realized that they still highly recognized the Royal Merchant Guild's ability to amass wealth.

Everyone understood that the Royal Merchant Guild would soon become a pillar of the Han Dynasty's wealth. Once the Royal Merchant Guild grew stronger, the national treasury would naturally never lack money in the future.

Since the Games were beneficial to the Royal Trading Company, Chen Fan and others naturally began to support them wholeheartedly.

Then, the people in the hall began to discuss how to make a profit from the sports meet.

Everyone racked their brains and came up with one money-making method after another, from catering, accommodation, peripheral products, and advertising and investment promotion proposed by Cao Song, etc. It can be said that they have explored all the profitable projects of this sports meet to the extreme.

Just as everyone was discussing excitedly, Yuan Feng, who had been silent all along, suddenly spoke up:

"Gentlemen, what do you think we should do if people don't like the games and too few people come to watch?"

Yuan Feng's words were like a bucket of cold water poured over everyone's heads, and the originally enthusiastic discussion came to an abrupt end.

Everyone turned their heads and looked at Yuan Feng, who was sitting to the side, with unfriendly eyes.

Chen Fan also said with a solemn expression:

"What Sikong said makes some sense. If that's the case, wouldn't we have wasted our time?"

In an instant, everyone turned to look at Liu Hong, who was sitting on the imperial throne.

Under the gaze of the crowd, Liu Hong thought for a moment, then said:

"That's easy to do. To encourage people to participate, the imperial court can allocate some money and cash to reward athletes who perform well and those who ultimately win."

A generous reward will surely attract brave men, and the title of "Number One in the Han Dynasty" is also very tempting.

At the same time, local governments were informed that athletes they selected who achieved good results would also receive corresponding monetary and official rewards!

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