After hearing all the details of Lin Wei's idea, the three children ran out like madmen.

Lin Wei and Wang Ying, who remained in the office, were genuinely taken aback.

"Are these three children crazy?"

Wang Ying rolled her eyes. "I think you're crazy. How did you come up with this idea? Putting a missile on an unmanned boat? Who do you want to kill?"

"We'll blow up anyone who provokes us. This thing isn't for us to use, and it won't end up in our hands. Do you think we'll harm society? Alright, let's continue. We haven't even started writing the plan yet."

"It didn't even start; it was interrupted right from the start by these three kids."

Let's get back to the main topic.

Actually, Lin Wei's idea of ​​opening a chain of coffee shops came quite suddenly.

But after thinking about it carefully, it's not like no one else has done it in later generations, so why couldn't she do it earlier?

If people can accept high-end coffee, then why doesn't anyone drink coffee that's cheaper than milk tea?

"So, first of all, we have to bring down the price. We need to find out the price of coffee beans. This industry is very complex and requires a lot of knowledge. If we can use local beans, that's fine too. It's like helping farmers and also exempts them from import taxes, so we can sell them at a lower price."

It all starts with coffee beans.

They didn't know much about it before, but after they actually looked into it, they discovered that there are indeed places in China that have started growing coffee beans.

However, coffee beans have rather demanding requirements for growth. They need a tropical climate with an average temperature of 18-25 degrees Celsius, an annual water supply of 1200-2500 millimeters, and distinct dry and wet seasons.

The places that meet these conditions are Yunnan Province, Guangdong Province, Guangxi Province, and four other provinces.

After further investigation, they learned that many of the coffee brands sold in supermarkets actually use local coffee beans.

In fact, a complete industrial chain and planting technology have been formed in this area.

It's easy to imagine how large the demand is.

The key point is that when comparing the prices of domestic and imported coffee beans, the difference is significant; imported coffee beans are about 25-50 yuan more expensive per kilogram than domestic coffee beans.

What's the point of arguing now?

“I think it’s okay to choose domestic beans. I’ve compared the two. As long as the beans are grown under those conditions, the taste is mostly formed by the later roasting. I feel that the two beans are roasted using the same method and the taste is about the same.”

"Maybe I don't know much about coffee, since I don't drink much, but I really can't taste any difference."

Wang Ying placed several cups of coffee in front of Lin Wei, urging her to taste them.

"Time is tight and the task is heavy, so I only did a little research on coffee. There are light roasts, dark roasts, some with acidity, some purely bitter, some with milk, some with sugar. In short, each flavor has its own merits."

Lin Wei took a sip of black coffee, frowned, and asked, "Which flavor do you like?"

“Me…” Wang Ying shook her head, “I hate every flavor equally. After I tried coffee that day, I really did keep my eyes open all night. I couldn’t sleep at all. I was so annoyed. When I got up the next day, I went straight to work with a groggy head. I had to get a good night’s sleep before I felt much better.”

Thinking about this, Wang Ying couldn't help but worry about her coffee career.

"Weiwei, this coffee has a really strong aftereffect. Will it really be a good business? Will the public be able to accept it? Don't expand too much, or it'll all go up in smoke."

"Tell me, how's business at Floating Light Cafe? How's the food?"

Wang Ying pointed to the coffee on the table and said, "Look, so you can compare, I bought all the coffee beans we're going to talk about, as well as the coffee flavors from Fuguangjian. Why don't you try them? But speaking of which, Fuguangjian Coffee is doing really well."

"And it feels like the people drinking coffee inside have a different vibe than the people outside," Wang Ying said after thinking for a moment.

"Don't put a filter on a coffee shop. What kind of people drink coffee? Just ordinary people, business people, and of course, unemployed people."

“Although our coffee shop is positioned as affordable, it can still be designed like this. Shops in shopping malls can be designed to be just like them, upscale with seating. But office buildings don’t really need that; people can just grab it and go.”

It saves space and money.

Lin Wei wanted to do it and had the money, so Wang Ying naturally wouldn't interrupt her idea.

After negotiating a very low price for the coffee beans, they started looking for someone to design the storefront.

The renovation company is readily available.

Liu Jianmin said, "Your business has expanded quite a bit, now you're even involved in coffee. Not bad. Do you offer discounts to your employees? I heard that stuff is quite expensive."

"Yes, we regularly give out coupons to anyone who has worked at our company, and our coffee is already very cheap."

Liu Jianmin did not believe Lin Wei when she said this.

After all, their renovation company is the largest in the area, and half of the large coffee shops are designed by them.

But when the first coffee shop was finished, Liu Jianmin was dumbfounded.

"No, do you even make a profit at this price?"

"I definitely won't lose money, I'm not doing charity."

On second thought, if Lin Wei can make a profit at this price, then—

Everyone looked toward the shimmering light.

"It's really shady. Sure enough, all foreigners are capitalists." But Liu Jianmin still had some concerns. "Even if your products are the same, if your price is too low, will people like them? People always think that there's a reason why something is expensive."

"This brand isn't targeting the rich. While the rich certainly have money, there are still more working-class people. Don't underestimate the power of the working class; I won't earn less than them if each person drinks a cup."

"That's true, but how do you plan to advertise it? And what's the name of your coffee shop...?"

"At first glance," Lin Wei explained mysteriously, "I consulted a fortune teller, and this name is guaranteed to bring wealth."

The more money people earn, the more superstitious they become.

Liu Jianmin accepted the name without any question whatsoever.

"Okay, very good."

Just in July, the first Chujian Cafe on Jiangdu Road Pedestrian Street officially opened, and this store is right next to Fuguangjian.

As the first store, and located in the best storefront location on the commercial street, it was not only luxuriously decorated, but also had plenty of seating areas for people to sit and rest.

Worried that the price might deter potential customers, they posted promotional materials at the entrance and even hired staff in their uniforms to hand out flyers along the way.

It was summer, and there were many students in that area. As soon as they saw the price was so cheap, many people stopped to inquire.

"This... is it really that cheap?"

"This is a promotional price for our new store opening, but the original price is also listed here. Our original prices aren't expensive either."

"Why are your prices so cheap...? They're more than half the price of the place next door."