"Sister, I understand! I won't let anyone touch them," He Bo said dejectedly.

“He Xiaobo, we can definitely win in fair competition. Don’t forget, there’s only one garment factory in Qingshan County, and we’ve already bought up all the scrap fabric from it. Anyone trying to copy us will have to buy raw materials from elsewhere if they want to get them at the same price. With shipping costs, their costs will definitely not be lower than ours. If they use whole pieces of fabric to make hair accessories, their costs will be even higher. We can afford to fight this price war.” Zhao Zhenzhu explained, afraid that He Bo might get upset.

"Sister, you're right. I was so angry before that I lost my temper. Even if we sell it cheaper, we can still make a profit." He Bo said somewhat embarrassedly.

He Bo admired Zhao Zhenzhu's foresight.

Previously, when Zhao Zhenzhu said she wanted to sign a contract with the garment factory to supply scraps of fabric, He Bo thought Zhao Zhenzhu was making a mountain out of a molehill!

Looking back now, it really comes down to Sister Pearl!

Otherwise, if their sales channels open up, but the garment factory's scraps of fabric are bought by others, that would be truly heartbreaking!

"Remember, don't panic when things happen, use your brain. We're going to make a lot of money in the future, so don't do anything illegal, otherwise, no matter how much money you make, it'll be useless," Zhao Zhenzhu said, pointing to her forehead with a smile.

"Okay, sis, I got it." He Bo smiled.

Zhao Zhenzhu breathed a sigh of relief.

He Bo is a bit impatient and doesn't know how to be tactful when dealing with things. This is both his weakness and his strength.

If He Bo is a deep and calculating person, Zhao Zhenzhu wouldn't feel comfortable cooperating with him!

After all, in a partnership, you only need one "brain" (meaning someone who can think clearly and think critically). The other person just needs to be strong in execution and willing to listen to advice.

If each partner has their own principles and calculations, the business is not far from falling apart.

"Sister, how do you plan to price these new hair accessories?" He Bo asked, looking at the large bag of new hair accessories.

“This most complicated one will cost ten yuan each! This simpler one will cost six yuan, and this one will cost two yuan and fifty cents…” Zhao Zhenzhu picked up the hair ornaments and explained them one by one.

"What? Ten yuan for a hair accessory? Sis, you must be mistaken, right? How could anyone buy something that expensive?" He Bo exclaimed in surprise.

In those days, factory workers earned only twenty or thirty yuan a month.

Those earning forty or fifty yuan a month are either senior technicians or managers.

Zhao Zhenzhu said that one of her hair accessories cost half a month's salary. He Bo thought that Zhao Zhenzhu must have said something wrong, or that he must have misheard her.

"Is ten yuan a lot of money?" Zhao Zhenzhu questioned.

"Expensive." He Bo nodded honestly.

"Then let me ask you, if you were on a business trip and saw such a beautiful hair accessory, would you think of buying one for Xiuhong?" Zhao Zhenzhu asked.

“Definitely.” He Bo nodded vigorously.

His daughter Xiuhong deserves better; even if it were twenty yuan, He Bo would still buy it, let alone ten.

"Think about it, if a girl receives a hair accessory from her boyfriend, do you think she'd be happier receiving a hair tie that costs 35 cents, or a hair accessory that costs 10 yuan?" Zhao Zhenzhu said with a smile.

"Is that even a question? Of course, he'd be happier to receive a ten-yuan hair accessory! Money can't represent love, but a man who's unwilling to spend money on his woman certainly doesn't love her much." At this point, He Bo's eyes lit up, and he asked, "Sister, do you mean these expensive hair accessories can be sold as tokens of love?"

“It’s not just that. Some girls who love to dress up and have enough money will also buy things,” Zhao Zhenzhu said confidently.

No matter what kind of product it is, expensive products have their own target audience, and cheap products have their own target audience.

People who can afford a hair accessory for ten yuan won't care whether it costs eight or ten yuan.

Even if Zhao Zhenzhu and the others sell at a loss, they won't buy what they can't afford.

"Sister, how about... we sell them for a lower price? Ten yuan a hair accessory... I'm afraid we won't be able to sell them." He Bo originally wanted to say "I feel a little guilty," but then he thought about it and was afraid of being scolded, so he quickly changed his words.

“These kinds of items that sell for ten yuan aren’t cheap to produce. I’ll teach you a trick: tell the buyers that these are new styles from Hong Kong, and only a hundred of each style are ever made. Once they’re sold out, they’re gone. People who can afford them are after all the prestige they want, understand?” Zhao Zhenzhu explained.

In her past life, Zhao Zhenzhu had seen a lot of things when she was doing business.

Many women buy things not because they think they're good or bad, but because they think they're expensive.

Wearing more expensive clothes, carrying more expensive bags, using more expensive skincare products, and wearing more expensive jewelry than others can make these women radiant and in a great mood all day long.

Of course, Zhao Zhenzhu's hair ornaments weren't priced exorbitantly.

At least the few styles that can sell for ten yuan are indeed the latest models from the same period in Hong Kong when Zhao Zhenzhu was in her previous life. Not only are the materials exquisite and the workmanship meticulous, but the designs are also absolutely novel and beautiful, looking very high-end.

"Sister, you really know how to manipulate people's hearts." He Bo gave Zhao Zhenzhu a thumbs up.

He's being superficial.

The men there also like to compare themselves to others, comparing what kind of cigarettes they smoke, what kind of alcohol they drink, whose wife is prettier, whose children are smarter and more well-behaved, and so on.

Women are the same. They compare whose clothes are the most fashionable. Whose husband is more capable? Whose mother-in-law is more considerate? Whose family is wealthier?...

Given the competition to see who can buy the most expensive hair accessory, it seems quite possible.

"He Xiaobo, when you're selling new hair accessories, you can create some gimmicks, like buy one get one free, or buy a new hair accessory and get an older style hair tie for free. That would help boost sales." Since the topic had come up, Zhao Zhenzhu casually taught He Bo a few tricks.

"Yes, yes, you can also get a 10% discount if you buy two, and a 15% discount if you buy three, just like when we first sold hair ties," He Bo said excitedly.

“That’s right.” Zhao Zhenzhu nodded repeatedly.

He Bo is a smart person. As long as she gives a hint, people will know how to apply what they've learned to other situations.

"Sis, how did you develop such a brain? How do you know so much?" He Bo flattered her.

“Once you’ve been in business for a few more years, you’ll be able to learn many things on your own,” Zhao Zhenzhu said with a smile.

Zhao Zhenzhu was not lying.

Life is the best teacher. Zhao Zhenzhu's "business acumen" was something she learned slowly over more than twenty years in her previous life.

He Bo has only been in business for a month or so, and he's already done a pretty good job.

"Sister, could you make some arrangements for us? Should we sell a few new hair accessories first, or launch all the new styles at once?" He Bo asked.

“Let’s sell five models first! We’ll release the rest gradually…” Zhao Zhenzhu explained the plan to He Bo.

“Okay, I’ll come to pick up the finished products tonight, and we’ll head to the city first thing tomorrow morning. This time, we’re sure to make a killing again.” He Bo rubbed his hands together, eager to get started.