Reborn in the 80s: Hong Kong Entertainment Circle

Yin Xiao was reborn in Hong Kong in the 1980s. To find a job, she participated in the Miss Hong Kong pageant, became the champion, and thus entered the entertainment industry. She attended training...

Chapter 422 Public Opinion Bombardment

Chapter 422 Public Opinion Bombardment

Huang Yuliang and Hu Xiaoxiao had already determined the strategic plan to go global. Taking over the Taiwan market was the first step, followed by the East Asian and Southeast Asian markets, and then going to further places.

Once we have gained influence in these places, we will leverage this achievement to directly enter the mainland market.

Huang Yuliang could tell from the expressions of several Taiwan film distributors that they were also optimistic about the movie "Taiwanese Superwoman 2". Taking this opportunity, he negotiated long-term cooperation with several film distributors, and all future films produced by Shengshi Entertainment would be released simultaneously in Taiwan.

The film industry in Formosa was far less developed than in Hong Kong. Several film distributors not only imported films from Hong Kong, but also from other places. As long as the quality was acceptable and the price was right, they were willing to negotiate. Furthermore, Huang Yuliang was originally from Formosa, and the Huang family had considerable influence there, so they had to give the Huang family some respect.

This cooperation was discussed very smoothly. The quality of "Treasure Island: The Queen of Love 2" is good. Hu Xiaoxiao's popularity in Taiwan is no less than that in Hong Kong. Basically, the box office of movies starring Hu Xiaoxiao in Taiwan will not be bad.

The premiere of "Taiwanese Love Story 2" was a great success, and it opened up the Taiwan market before it was released. When it was released the next day, all major cinemas replaced the screens with large posters, and cinemas under the Shengshi Cinema Chain even put up large banners.

The poster with Hu Xiaoxiao standing in the center is unforgettable with her stunning looks and the aura of a Madam. People passing by can't help but take a few more glances.

Hu Xiaoxiao has gone from TV dramas to movies and has accumulated countless fans over the years. Fans who have been waiting for her movies to be released have started buying tickets.

During this period, except for the movie "Police Story 2", other movies were not worth watching, so the movie tickets sold well in the few days before the release of "Police Story 2".

Shengshi Entertainment arranged for people to go to the most crowded movie theaters with cameras every day to shoot materials, especially the crowded scenes at the end of the show, and the photographers even carried cameras to shoot and interview the audience.

The publicity department of Shengshi Entertainment collected all these materials and selected the most suitable photos for news reporting, as well as the most valuable video clips from the interviews that could best promote "The Princess Weiyoung 2".

After reviewing them one by one, Hu Xiaoxiao asked the Propaganda Department to immediately contact the cooperating newspapers and magazines to send out these photos and manuscripts.

"It's not enough for us to just write about it ourselves." Hu Xiaoxiao called a meeting with the Propaganda Department. "Contact columnists from major newspapers and magazines and ask them to write articles for 'Baogang Overlord Flower 2.' After this round of news, the columnists' articles should continue."

Taking advantage of the rising box office in the past few days, they quickly used news to hype up the film and attract more viewers.

No matter how good a film is, it needs to be promoted to attract people who have no plans to watch the film or are not interested in movies to the cinema.

Hu Xiaoxiao has great ambitions for the box office of "Baogang Superwoman 2" and is not satisfied with just surpassing the performance of the first film. She needs to surpass it by a lot. This will not let down her efforts in this film and her future plans for the company.

In the plans of Hu Xiaoxiao and Huang Yuliang, "The Queen of Love 2" is not just a movie, but also a part of the company's development strategy.

Therefore, Hu Xiaoxiao wanted to stir up public opinion, and the public opinion bombardment had to be done in rounds to be effective. "Invite all the famous film critics in Baogang and ask them to publish articles."

Hu Xiaoxiao set his sights on the publicity manager and asked, "Can you do this?"

The highly paid publicity manager immediately stood up and said, "Yes, Sister Xiao, please leave this matter to me. I will definitely do it beautifully."

He wants to convince his boss that his salary is absolutely commensurate with his abilities.

As a veteran in publicity for Baogang, he has close ties with reporters and writers from various media outlets, so naturally he has his own ways to invite those film critics.

Hu Xiaoxiao nodded and said, "In addition to film critics, we should also invite writers from fashion columns. The many fashion elements in the film can also be used to promote them. In addition, writers on food, travel, and other fields can also be invited..."

In short, any writer who is related to the film, or even has nothing to do with it but can be invited to promote "Hong Kong Superwoman 2".

In short, after this round of criticism is over, the next round will follow, and so on, until the film is taken off the screen.

"Cameramen should stay at the cinema during prime time and film the peak crowds, such as when people enter and leave the theater. They should also record interviews with audience members and collect positive comments, which I will need later."

After sufficient publicity in print media, Hu Xiaoxiao planned to collaborate with T.A.R. and T.A.R. to have television news promote the film. However, to get these two stations to promote the film, the film first had to break various box office records. Due to the massive screening schedule, the first-day box office record had already been broken, with the previous first-day box office increasing by more than six times.

This record also broke the highest historical revenue of various cinemas by several times. The cinemas made money and tasted the sweetness, and continued to increase the screening schedule of "Baogang Queen Flower 2".

Originally, Baoguang Cinema Line and Shanhai Cinema Line only scheduled more than 50% of the screenings for "Baogang Super Queen 2", but now the screenings have exceeded 60%.

Hu Xiaoxiao was determined to break all the weekly, monthly, and total box office records, creating a phenomenal film phenomenon. Only with such achievements would television stations be willing to make news and promote the event.

After Hu Xiaoxiao arranged the publicity plan, he did not neglect to promote the film in various cinemas. Almost every day he would carry out promotional activities in front of large cinemas, or go to the commercial streets to promote "Baogang Queen Flower 2".

At the same time, newspapers also published news about the grand screening of "The Princess Diaries 2". The headlines were all about huge crowds and hard-to-get tickets, and the accompanying pictures were all about crowded people.

When people reading the newspaper saw how many people were watching "The Queen of Hong Kong 2," they wondered how good it must be. So, even those who hadn't originally planned to go to the cinema started going.

Then film critics also began to write articles for "Baogang Policewoman 2".

Film reviewers are inherently engaged in their work, and "Hong Kong's Superwoman 2" is indeed of excellent quality. Furthermore, with its rare and in-depth content that showcases Hong Kong's rich culture and its modern fashion, these sensitive writers feel it more deeply than the average person. Through their writing, "Hong Kong's Superwoman 2" transcends the ordinary commercial film and becomes a deeper cultural symbol...

After reading several film reviews, Hu Xiaoxiao picked out two of the best and said to the publicity manager, "The film has already been released in Taiwan. Send someone there immediately to film the grand viewing and bring the footage back to Baotou for promotion. Also, find the most influential newspaper in Taiwan to reprint the news here, along with these two reviews..."