Reborn in the 80s, I'm Leading Our Fishing Village to Prosperity!

The female protagonist, Lin Ziyan, was an aquaculture PhD and a double major in ship design in her past life. She was reborn into the body of a girl from a small fishing village in Fuzhou.

Ju...

Chapter 488 Playing to Strengths and Avoiding Weaknesses

The area around Hairun's factory is almost entirely mountainous, so the mountains need to be pushed down.

When the industrial park was built in Fuzhou, only the rented hilltops were demolished, while the rest were left intact.

This area is still an industrial park, but not many people are actually settling down here.

After the chaos of land relocation was rectified once, those who didn't want to set up factories didn't dare to target this area.

"I remember that the hills near Hairun seem to have all been rented out." Lu Qiuying pinched the bridge of her nose. Lately, she had been feeling a lack of energy and her memory had declined considerably.

Lin Ziyan's brow twitched slightly, and after thinking of a possibility, her eyes flashed.

If it really is the group she's thinking of, then Hairun is practically surrounded.

Meanwhile, inside Hairun Electrical Appliance City.

Fang Jie and Ren Donglai are inspecting the site. Due to the launch of new products, many areas need to be adjusted.

Now the entire electronics mall is filled with Hairun products.

This is considered Hairun's flagship store, and the display requirements for each area are even higher than when it first opened.

We used to use S-brand appliances to build the reputation of the appliance store, but now we use Hairun directly.

The Hairun Electrical Appliances City in the city is similar to that in Guangzhou, displaying products regardless of whether they are new or used.

Currently, of the three stores, the flagship store has the highest turnover, followed by Yangcheng.

"Hairun refrigerators aren't even a foreign brand, so why are they more expensive than S Appliances refrigerators?"

"You're rigging prices, I'm going to report you!" An old man in a Zhongshan suit tapped his cane.

Fangjie and Ren Donglai exchanged a glance, and then paused.

The salesperson recommended other models of products.

The old man was stubborn and had his eye on the latest refrigerator model, but he also wanted a low price.

This is a classic case of ignoring quality when discussing price.

"I heard your brand sells very well overseas, so I came to check it out. Now I've taken a liking to this refrigerator, but you're charging exorbitant prices. Are you taking advantage of me because I'm an old person who doesn't know how to price things?"

"I'm getting old, not becoming a sucker."

"I also went to S Appliance City in Guangzhou and compared prices. Their refrigerators are 200 yuan cheaper than yours at most." The old man raised his chin as he spoke, his eyes full of sarcasm.

He then continued, "Domestic brands are still selling for such high prices, do they even know how to do business?"

The salesperson's smile was about to fade, and she continued, "Our prices are the same nationwide; you'll pay the same price no matter where you buy it."

"But compared to refrigerators with the same technology abroad, our price is relatively low..."

The old man didn't listen to her explanation at all and insisted on not changing the model and demanding a lower price.

The noise attracted a lot of onlookers.

Ren Donglai frowned slightly. If things continued like this, would he still be able to do business today?

Fangjie saw an old customer walk in, quickly went over and whispered a few words to him.

The new product is currently in short supply due to insufficient production capacity.

However, we still prioritize ensuring that flagship stores have stock on hand, so that retail customers don't make a wasted trip.

Retail customers are limited to purchasing two units.

Ren Donglai was about to step forward to help the saleswoman out of the predicament when Fang Jie stopped him.

"Do you have this new refrigerator in stock?" the regular customer asked excitedly as he stepped forward.

"Yes, retail customers are limited to two units..." The sales clerk recognized him and her heart skipped a beat.

She caught a glimpse of President Mu not far away, and her tense nerves suddenly relaxed.

"I want two... Hurry up and issue me the invoice. I heard this refrigerator is sold out overseas, and many distributors can't get any in stock..." The old customer urged anxiously.

They looked genuinely anxious, and the onlookers whispered among themselves.

The old man's eyes darted around, and he quickly stepped forward to ask, "Buying two refrigerators this expensive? What a sucker!"

"Sir, this refrigerator sells for much more abroad. The price of similar refrigerators is definitely lower here," the regular customer said with a broad smile as he watched the salesperson write the invoice.

He was genuinely delighted to receive President Mu's promise to give him the goods first; wasn't that practically giving him money?

It's peak season now, and you need inventory to make money. Hairun's after-sales service is excellent, so you don't have to worry about any problems with the appliances they sell.

If a new product becomes a bestseller, it's a treasure trove, a continuous flow of money.

"Nonsense, the most expensive refrigerator at S Appliances is cheaper than this one. You're not a shill, are you?" The old man's eyes were suspicious. He felt like he had fallen into a trap, but he was also afraid that what the other party said was true.

"Sir, if you have any relatives working at the port, go and ask them how Hairun Electric's export volume is."

"I don't care about S Appliances, but the store probably doesn't have more than 10 of these refrigerators in stock every day..." The old customer took the ticket and left. It seemed like a casual remark, but it aroused everyone's desire to buy.

The old man hesitated, but the onlookers were quick to make their own decisions.

"I want two,"

"I want one too..."

"Give me the invoice..."

Everyone crowded to the ticket counter; those who had hesitated about the refrigerator earlier because of the price finally made up their minds.

Their budget was already limited, but they felt bad about spending so much money all at once and wanted to explore more options.

The crowd was so dense that the old man was pushed out and stood there stunned. By the time he came to his senses, all the refrigerators for the day had been sold out.

"We only have ten of these refrigerators available each day. Once they're sold out, you'll have to place an order. We don't accept pre-orders..." the salesperson explained.

Ren Donglai turned to look at Fang Jie, using scarcity marketing and herd mentality.

The old man stretched his neck, looking regretful.

He could have been the first to get the refrigerator, but now it's sold out?

"That person must be a shill. Who would buy two such expensive refrigerators at once?" the old man continued, a hint of resentment in his eyes.

But the refrigerators are sold out now, so worrying about the price is pointless.

Back in the office at the electronics store,

Ren Donglai's brows remained furrowed. Was this considered lying?

Isn't that "old customer" just a shill?

He felt uneasy; such methods shouldn't have been used...

"Do you think I cheated?" Sister Fang saw through his thoughts at a glance.

Ren Donglai is a skilled negotiator, but sometimes he's just too serious.

"Aren't we lying to people?" Ren Donglai hesitated for a moment, but couldn't help but ask.

"That old customer was telling the truth, wasn't he?" Sister Fang raised an eyebrow.

If this knot in his heart isn't untied, Ren Donglai will probably think about it for a month.

He sticks to his principles, which is sometimes good, but sometimes it becomes his weakness.

Ren Donglai nodded, his brows relaxing slightly.

“If it’s the truth, who are we lying to?” Sister Fang continued.

Ren Donglai stared at her, instantly realizing what was happening.

“Some things we ourselves say don’t carry much weight because of our different perspectives. But if consumers say them, the effect is doubled.”

"You're right to stick to your principles. In business, you have to play to your strengths and downplay your weaknesses," Fang Jie said calmly, not minding to explain things to him in detail.

What product is perfect?

If you keep harping on a product’s flaws to customers, is it even worth selling that product?

Ren Donglai nodded thoughtfully.

Playing to one's strengths and avoiding one's weaknesses is the right approach, whether it's selling products or dealing with people.