Chapter 321 Infringement (25)

It's said to be no problem, but actually it's a big deal!

The next morning, all the local newspapers had the headlines "Changan Street website selling Hanfu suspected of plagiarism, and the designer turned out to be her!"

The word "she" is enclosed in quotation marks, and there is a subheading below: "Village official of Xiaowan Village, Zhuangli Town, Huayuan County - Tian Xin!"

For a time, public opinion was in an uproar!

Li Jing's phone was almost blown up, ringing almost one after another.

She was so annoyed that she didn't want to answer the call but was afraid of missing an important one. She could only look at the caller ID on her phone while doing the work at hand.

Tian Xin’s phone still can’t be reached.

But this is quite strange.

Completely contrary to her expectations, as soon as the news came out, the website's click rate did not decrease, but soared all the way.

It’s even hotter than the pre-sale a few days ago.

Although there are a lot more curse words, negative reviews, and greetings to Tian Xin and her whole family in the comment section.

However, sales continued to increase, and at one point there was even a tendency for the stock to explode.

This is so unexpected!

She immediately called Zhang Shuai to ask about the situation in Xiaowan Village.

Not connected!

"Why isn't he answering the phone?"

Just as I was muttering to myself, another phone call came in.

It was an unfamiliar number and the region shown was Yiwu.

She answered immediately.

"Li Jing, it's me!"

As soon as the call was connected, he gave his name.

"I know. How's it going over there? Have you seen Lin Zhou?"

Li Jing sat at her desk, drumming her fingers on the surface. Although she had a smile on her face, her heart was filled with anxiety and trepidation.

"Let's not talk about this for now!" Tian Xin's tone was a little urgent, and she immediately changed the subject: "Let me ask you, has the fact that I was sued been exposed in the county?"

"How did you..."

"Just answer 'yes' or 'no' and don't ask any more questions."

Tian Xin interrupted her.

Li Jing was stunned for a second, then immediately said, "Okay."

"Is this true?"

"yes!"

"Has the online store been affected by this incident? Yes or no?"

"have!"

"Tell me specifically, what are the impacts?" She took out a notebook from her bag, spread it out on the small coffee table in Master Mo's shop, and took notes while listening.

"As soon as the news came out yesterday, Zhang Shuai called me and said that the villagers in Xiaowan Village were talking about it. I asked him to go and help calm them down!" said Li Jing.

"Well, I already know that!" Tian Xin said: "It's okay over there!"

"That's good!" Li Jing paused, thinking about how to tell Tian Xin about this: "Xin, this online store... it's a bit weird to say it!"

"How strange is that?"

"You might not believe this, but early this morning, I called in the entire PR team from my dad's company. I figured the media would seize the opportunity to write all sorts of stories once this news came out. Seriously, it might even affect sales over the next few days! Guess what happened?"

"What's going on?"

"The media did come, and there were more than one group! They did ask some random questions, and I asked the PR team to handle it!"

Li Jing suddenly changed the subject and started to get excited: "But you know what? The website's hit rate has been going through the roof since yesterday, and it's been going up all the way. Some stores are already showing sold out!"

"Is there any negative news?" Tian Xin asked calmly.

There was no element of surprise in this sentence; it sounded as if she had already expected it. Li Jing had been excited for a long time, but when she heard her cold tone, she couldn't help herself: "Don't you think it's strange and unexpected?"

"Normal!" Tian Xin remained calm. "Once this happened, it saved you some advertising money, which is good!"

"What? Are you crazy?" Li Jing yelled, "It's already like this, and it's still good? Do I need to save advertising money this way?"

"As long as the purpose is the same, who cares what the method is?"

Tian Xin lowered her voice and said calmly, "Li Jing, you have to be prepared for what's coming next! I can't go back yet, so I can't help you much! But there's one thing you have to inform everyone immediately!"

"What?"

"The surge in inventory and click-through rates is because many people are learning about us for the first time through the news, and are clicking out of pure curiosity. However, this is likely to be a short-lived phenomenon. Once the hype dies down, there will be a wave of returns. Therefore, you need to quickly close the return channel before netizens react!"

There isn't much time left, just three days including today."

"Three days? What does that mean?" Li Jing was confused. "Who would order if you closed the return channel at this critical moment? Isn't that asking for trouble?"

"No, listen to me!"

Tian Xin paused and continued, "If this next step doesn't work, then the day after tomorrow, I'll have to file a lawsuit here! The media will then speculate on this and make a big fuss about it. Regardless of the final outcome, it will have a huge impact on the website."

"so what?"

"So, we can't let public opinion lead us astray! I remember the shopping festival starts warming up the day after tomorrow, right?"

"right!"

"Okay, then find a notebook. Next, I'll tell you to remember and make sure to pass these things on."

As soon as Tian Xin finished speaking, Li Jing immediately turned on the speakerphone of her phone, placed it on the table, and opened a Word document: "Okay, go ahead!"

“First, let everyone stock up on products and sell them in packages.”

"Package sale?" Li Jing muttered as she typed, "Is it...buy one, get one free?"

“No, it’s a group order!”

"Group order? What does that mean?"

"There are many forms, such as group purchases of a certain amount within the same store. Or group purchases of a certain amount across stores."

Tian Xin said, "I'll explain it to you slowly in a moment. Now, let's take the second item and have everyone calculate the cost."

"Calculate the cost! I know that, but what?"

"Then, based on that cost, we re-price."

"Repricing? What does that mean?" Li Jing was confused again. "If they reprice, what about those who placed orders before? Aren't you afraid of complaints?"

"Don't be afraid!"

Tian Xin explained: "When I say repricing, I mean setting it higher. Those pre-sale buyers will only need to pay the balance when the time comes, and I can let them make up the difference at the discounted price, so there won't be any impact."

"So, according to you, the price will go up again?"

Li Jing was speechless: "No, you're crazy. Taking advantage of the situation? You're packing and raising the price. Aren't you afraid of being scolded to death?"

"Don't worry, it's not over yet!"

Tian Xin continued slowly, "Now remember the fourth step."

“…” There was suddenly no sound from the other end!

She paused: "Are you ready?"

"Go ahead!" Li Jing turned off the hands-free mode and placed the phone against her left ear. One hand rapidly tapped away on the keyboard, her eyes fixed on the direction of the door.

"Okay, step four. Announce that all items, regardless of category, will be sold at a 50% discount, based on cost. Group purchases will receive a discount, and you decide the specific discount amount. But make sure all stores are consistent, and also get the support of the store owners."

"No, no, wait a minute," Li Jing suddenly stopped him. "Sister, what are you doing? Didn't you just say the price was going up? Why is it discounted again? Is it going up or down?"

"Of course, a price reduction!"

Tian Xin said: "Rising prices are meant to go down. Going down is also meant to go up. In short, this time we have to make the most of the profit. We must take advantage of this wave of popularity and make the website completely popular!"