In his previous life, Lin Xuan was the true young master of the Lin family. After being mistakenly raised for over a decade, he was finally brought back, only to find himself unloved by his father,...
Lin Xuan shook his head solemnly.
"Right now, the more money we receive in this way, the more pressure we have!"
"With our current hotel capacity, we are not yet able to accommodate more than 600 people consuming breakfast at the same time."
"If this marketing plan continues, and people pay for breakfast but can't get it, public opinion will change!"
"Our preferential policies are all in vain!"
As soon as these words were spoken, the whole audience fell silent.
The joy just now was gone.
Zhang Sensen's little eyes kept observing the store.
That's right.
If six hundred people dine at the same time, this shop won’t be able to survive!
Oh shit, what should I do?
Do you think you have to return the money?
Wouldn’t that be a waste of time?
Apart from constantly gasping for breath, Zhang Sensen's entire head was in a daze.
This sentence caused everyone to reflect.
If people can get free breakfast by paying, everyone will spread the word and give it rave reviews.
But if the money you pay doesn’t achieve the advertised effect, it will be counterproductive.
"So what should we do? We want to use this method to lock in customers, but according to this analysis, if we continue to operate this way, we will only get fewer and fewer customers."
Zhang Sensen blinked hard.
"That's right! Although we will collect a lot of money in the short term, from a long-term perspective, this marketing plan will fail. If we want to operate for a long time, we must change our marketing strategy."
Lin Xuan's words hit the pain point.
But in such a short time, no one could think of a better way to solve the problem at hand.
Everyone started discussing.
Su Yuexiao asked worriedly.
"What should we do then? Otherwise, we won't apply for the recharge card tomorrow?"
Lin Xuan thought about it and shook his head.
"No! I'll apply for the recharge card, but I won't change the content. At least I'll remove the free breakfast."
Zhang Sensen took a deep breath and then waved his hand.
"People sign up for top-up cards because they see the benefits. If the free breakfast offer is lost, people will lose interest in signing up."
After he said this, everyone present fell silent.
That's how things are.
Now we are considering whether the discounts are attractive. If the discounts are gone, the attraction will no longer exist. Who would be so stupid as to apply for a recharge card!
Su Yuexiao frowned slightly.
She originally thought of issuing cards in order to retain customers, but she didn't expect it to be so popular.
Now applying for a card has become a burden.
After thinking for a moment, Su Yuexiao spoke again.
"Since free breakfast doesn't work, we can also think of other preferential policies, such as discounts, gifts, etc."
As soon as he finished speaking, Gao Cangsheng directly denied it.
"The usual discounts simply don't attract people's interest because many restaurants have already run similar promotions before."
"I've tried giving cigarettes, alcohol, and gifts."
"If we use the same method, it will be difficult to arouse people's interest."
Lin Xuan thought about it, and finally, a vague idea came into his mind.
"There's a department store on our street. Think about it, what essential items should we buy there?"
A waiter spoke up.
"Meat and vegetables are hard currency, and every household needs them."
Lin Xuan shook his head.
"Although these are necessities, it is basically impossible and difficult to use them to link with their restaurants."
Zhang Guodong quickly followed up the conversation.
"Toiletries, shampoo, toothpaste, facial cleanser and the like are also essential items."
Before Lin Xuan could speak, Gao Cangsheng spoke directly.
"Although these are daily necessities, they don't arouse the desire of most people. A bottle of shampoo only lasts for more than a month. Who would choose to top up their account for a bottle of shampoo or toothpaste?"
People also felt that what Gao Cangsheng said made sense.
Su Yuexiao was a little anxious.
"Then what should we do? Grain, oil, rice and flour are necessities, but I'm afraid they're not suitable as gifts or presents."
As soon as I said this idea, I denied it.
Zhang Sensen was in deep thought, racking his brains to think of marketing methods to celebrate the good harvest and the New Year.
"In fact, similar sales activities were held during the harvest and New Year holidays, for example, giving away KTV recharge cards, dance hall memberships, gym monthly passes, etc."
Although no one objected, everyone meant the same thing.
The gifts that Zhang Sensen just mentioned are suitable for some specific customers, but for most customers, this method is still not popular.
To put it bluntly, it's too useless.
It’s okay to have it or not, it’s not a necessity.
Seeing that no one responded to him, Zhang Sen Sen sighed.
This doesn’t work, and that doesn’t work. Tomorrow is coming soon. What should I do then?
If you fail to successfully lock in your customers, you may end up with fewer and fewer customers in the future.
Lin Xuan spoke again.
"We can narrow the scope of consideration again and focus on daily necessities that every household can use."
For a moment, everyone followed Lin Xuan's thoughts.
People discussed with each other what products met these conditions.
Lin Xuan also fell into deep thought. After thinking about it, his eyes lit up.
"Just a few days ago, I saw on the news that the government seemed to have introduced subsidies for students, including dairy products."
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