Chapter 573 We have to start from scratch again.

Du Juan stared in disbelief at the booming business at Jinxiu Pavilion, exclaiming, "Miss, it seems like we don't have enough fabric to sell!"

Shen Wantang smiled brightly at this moment: "There really isn't enough to sell, it's time to ask my cousin to order more."

"But if I remember correctly, those fabrics for the men's clothing have been stockpiled for quite a while, haven't they? Although they do resemble the fabric of the one worn by Prince Xiao, upon closer inspection, they are not the same. Why are they all fighting over them?"

"Because no one will take these materials and pull Xiao Qingyuan aside to compare them carefully. It's fine as long as they're close enough. If you really want to buy the kind of material that Xiao Qingyuan is wearing, how could you possibly buy it for five taels of silver? It would cost at least fifty taels."

"And what about the fabric for women's clothing? When I came in, I heard Miss Liu say that she seemed to want something called 'Water Cloud Smoke'? Does our Brocade Pavilion still have that kind of fabric? Miss Liu ordered two bolts?"

"She didn't place an order because our Jinxiuge hasn't received this kind of material yet."

"ah?!"

Du Juan's eyes widened in disbelief. After a long while, she asked in a low voice, "Miss, doesn't this mean we're lying? This...this isn't right, is it?"

Shen Wantang chuckled: "Of course, you have to be flexible in business. Otherwise, if you're too honest, you won't be able to sell anything. Besides, all our materials are of good quality, and the prices are absolutely fair. We haven't cheated or swindled anyone; we've just used a few tricks. Xiao Qingyuan and Liu Nanshi have caused such a stir; wouldn't it be a waste not to take advantage of it?"

She didn't have to do this, but the problem was that last year, her cousin Jiang Yan secretly bought a batch of expensive fabrics with mature colors without her knowledge. As a result, they couldn't be sold at all and were piling up in the shop, causing Jinxiuge to face extreme cash flow problems.

She certainly wouldn't let such a good opportunity to clear out her inventory slip by.

She didn't lie to Du Juan; the materials were indeed of excellent quality, and in order to clear the inventory quickly, they weren't being sold at a profit, but at cost price.

She wants to build a long-term business, not a one-off transaction, so she's determined to retain these repeat customers!

They definitely made a good deal on this batch of fabric. They'll know once they wear it; it's all high-quality material—comfortable, durable, colorfast, and wrinkle-resistant. They'll definitely buy more from them in the future.

The impulse to buy something might be driven by a gimmick.

But once you buy something, the initial impulse disappears, and the gimmick becomes useless. To truly make people like it and want them to want to buy it again, you still have to rely on the quality of the product itself.

Of course, when they come to buy again, the price will definitely not be the same. If she sells at cost price every day, her shop will have to close down in a few days!

When Jiang Yan entered from outside, he was stunned by the bustling scene before him. It took him a lot of effort to get through the crowded people and find Shen Wantang.

"Cousin, what's going on? Why are there so many more people at our Jinxiu Pavilion all of a sudden? We don't have enough staff!"

Shen Wantang smiled at him, then got up and went upstairs to the second floor.

Jiang Yan hurriedly followed her upstairs. After hearing Shen Wantang's plan on the second floor, he exclaimed with surprise and delight, "Cousin, you really have a knack for business! You're a business genius!"

He was different from a maid like Du Juan. He had been doing business outside for the past two years, traveling to various places. He knew that you couldn't be too honest or rigid in business, and he had suffered a lot of losses because of this.

As long as they don't cheat or swindle, using some tricks is perfectly normal.

He rubbed his hands excitedly: "Great! This batch of stockpiled materials is finally going to be cleared out. Once we can clear out these materials, our cash flow will be much easier!"

Shen Wantang glanced at him: "Will my cousin still take it upon himself to order goods next time? Will he still make money behind my back?"

Jiang Yan's face flushed red: "No, I've learned my lesson. From now on, I will always discuss with my cousin before buying any goods. I will never buy anything without her approval."

He used to be unconvinced, but now he truly is.

Doing business also requires talent, and he now knows that Shen Wantang's talent far surpasses his, so he is very willing to listen to her.

Shen Wantang didn't criticize him too harshly, after all, she knew that her future cousin would follow her lead.

"Cousin, have you got any new materials lately? Our shop should be almost sold out today, it's time to get some new ones."

"Yes! Several new ones have come out, but I can't decide which one to choose. You can come and pick one!"

Jiang Yan took out a thick stack of materials and began to introduce them to Shen Wantang as if they were his own treasures.

When the fifth piece of material was introduced, Shen Wantang showed no reaction, but Du Juan, standing next to her, exclaimed in surprise: "Water Cloud Smoke? There really is such a material! Miss, is this the one Miss Liu wants to buy?"

Shen Wantang nodded calmly: "Perhaps!"

Jiang Yan hurriedly said, "Miss Liu has come to buy Shuiyunyan fabric? Cousin, this fabric is extremely difficult to weave, there are very few finished products, and the price is extremely high. We're afraid we can't buy many bolts with the money we have now. What do you think..."

"Buy as many as you have cousins. Also, after you get the goods, please reserve the best piece for me first, as I want to give it away as a gift."

Jiang Yan had previously encountered cash flow problems because he couldn't sell the expensive raw materials he had purchased. Now, he was about to buy even more expensive Shuiyunyan silk, and he hesitated, saying, "Cousin, Shuiyunyan silk is more than ten times more expensive than the materials I bought before. There are probably only a few families in the capital who can afford it. What if we can't sell it..."

Shen Wantang said calmly, "Cousin, don't worry about ordering. I have a way to sell all of Shui Yunyan's stock. You'll probably regret not ordering more!"

Hearing her say that, Jiang Yan felt relieved. His cousin was exceptionally intelligent; if she said she had a way, then she must have already figured out the sales channels.

Without further hesitation, he nodded with a slight excitement: "Alright, we'll do as you say. All our money will go to Shuiyunyan!"

You have to understand that the higher the purchase price of the material, the more profit you make. You can't make much money by selling materials that cost a few taels of silver a piece. You have to rely on more expensive materials to make money from the rich!

Shen Wantang couldn't help but shake her head. Running a fabric shop, how could she only have Shuiyunyan fabric? She definitely needed to stock other fabrics as well.

But the capital was indeed too little; it was impossible for her to stock up on all the goods she wanted to sell.

She sighed softly, "Alas, I came to the shop hoping to get some money, but not only did I not get any, I also have to pay out of my own pocket."

That's the downside of being reborn; you have to start from scratch again, and you can't even enjoy life to the fullest.