Before Director Zhou could even speak in his defense, a series of reprimands came from the side.

Faced with this overwhelming accusation, Director Zhou was truly speechless.

Seeing that he couldn't explain himself even if he was right, Director Zhou had no choice but to slink away to the back of the line.

As he walked, Director Zhou kept reassuring himself.

It's okay!

It was simply a matter of traveling incognito.

From the masses, and back to the masses.

If he can't understand the needs of these tourists, then his research trip won't be very meaningful.

And so, Director Zhou blended into the crowd and began to quietly work as an undercover agent.

Whenever tourists walk out of the snack and cultural tourism shop, carrying huge snacks in their hands, Director Zhou can always hear exclamations of surprise.

Not only that, the tourists around him would stare at the snacks, wishing they were the ones grabbing and touching them.

Faced with this situation, Director Zhou remained baffled and didn't quite understand the reason behind it.

Therefore, Director Zhou patted the young man standing in front of him and asked softly.

"Young man, aren't you tired of waiting in such a long line?"

"I'm not tired, how could I be tired?"

Although the young man replied with a smile, Director Zhou felt that his smile was forced and insincere.

Why did you choose to come to this snack shop?

"My girlfriend wanted to come and take photos, so I came with her."

After hearing this answer, Director Zhou understood why the young man's smile was forced.

Even if he felt tired of his girlfriend's demands, he wouldn't dare to say it directly.

Then, Director Zhou turned his gaze to the girl behind him, wanting to ask her why she came to check out the "Snacks Are Big" cultural and tourism shop.

“Grandpa, this is a cultural tourism project recommended by Qin Zi’an. We’ve come to the right place, there’s no need for a reason at all.”

Upon hearing the girl's answer, Director Zhou was stunned by her use of the word "grandfather".

Director Zhou still hasn't had a grandchild, yet he's being called "Grandpa" by someone almost the same age as his son...

But compared to the age crisis, researching snack shops is the most important thing right now.

It's not hard to tell from the little girl's words that she came because of Qin Zi'an's reputation.

After all, Qin Zi'an is now a nationally renowned cultural and tourism promoter.

Wherever he recommends, even a rock will become a hit.

Trusting Qin Zi'an, countless tourists flock to the tourist attractions without any hesitation.

Director Zhou believed in Qin Zi'an's abilities and understood that he possessed the magic to turn the impossible into the possible.

However, given that this snack shop was far too advanced, Director Zhou felt that he should investigate it more thoroughly.

Before he could ask any further questions, the little girl behind him had already begun to launch into a long explanation of her thoughts.

"I heard that each snack contains cultural and tourism souvenirs from Xiangcheng, and there are even hidden items inside. This is simply a dream come true for us blind box lovers!!!"

"Taking photos and checking in are secondary. The most important thing is that Qin Zian fulfilled my childhood dream. We can swim in a sea of ​​snacks and eat all kinds of delicious snacks."

"Grandpa, look at all those people coming out of there! Every single one of them has a happy smile on their face. Ahhhhh! Except for the incredibly long queue, this new scenic spot is practically flawless."

After hearing the little girl's answer, Director Zhou gained a new understanding of this cultural tourism project.

Blind boxes.

By using blind boxes, we can stimulate consumption among young people.

From taking photos and checking in, to childhood dreams, and now to the blind box format...

Every time Director Zhou gained a deeper understanding of the "Snacks Are Big" cultural tourism project, he developed a new perspective on it.

As for the young girl's only complaint about this cultural tourism project, Director Zhou couldn't help but feel guilty.

After all, this venue was approved by Director Zhou.

To prevent the tourism project from going unsold, Director Zhou approved a 200-square-meter shop.

But looking at the endless line, Director Zhou realized he had been overthinking things.

How could Qin Zi'an's planned cultural tourism project possibly go unnoticed?

Under the blazing sun, Director Zhou queued for two whole hours before finally stepping into the "Snacks Galore" creative and cultural shop.

Stepping into the store and feeling the coolness brought by the air conditioning, Director Zhou finally felt a little more alive.

Just as Director Zhou was about to find a stool to rest his feet, he saw Qin Zi'an greeting tourists not far away.

At that moment, Qin Zian transformed into a photographer, taking pictures of some tourists.

The mere fact that Qin Zi'an personally took the photos made it an unparalleled attraction.

Hearing is unreliable, seeing is believing.

Now, Director Zhou has a comprehensive understanding of the popularity of the "Snacks Are Big" cultural tourism project, and he is no longer hesitant to participate.

Director Zhou plans to open several more "Big Snacks" cultural and tourism shops in Xiangcheng to divert these tourists.

Otherwise, sitting in line for two hours straight would be unbearable for anyone.

But regardless, this was a project that Qin Zi'an came up with, so Director Zhou still needed to ask for his opinion.

If I accidentally make things worse, that would be terrible.

And so, Director Zhou waited for another hour or two before Qin Zi'an finally had some free time.

"Director Zhou, what brings you here?"

Director Zhou chuckled and waved his hand helplessly.

He didn't just come over; he waited for more than two hours in the sweltering summer heat.

If Director Zhou were to describe today's schedule, he would probably only use the word "waiting."

"Let's not talk about that for now! Xiao Qin, I think there are just too many tourists outside. I feel we should try to divert them. Or... how about we open a couple more 'Big Snacks' cultural and creative shops?"

"Director Zhou, don't be fooled by the popularity of the 'Big Snacks' creative and cultural shops. It's all about quality, not quantity. If there were 'Big Snacks' creative and cultural shops everywhere, tourists wouldn't need to travel all this way."

Director Zhou nodded, then said with a sudden realization, "I understand! You're trying to create a scarcity effect."

"No! This is just a small strategy at the moment, and it doesn't count as scarcity marketing."

Qin Zian's words were not untrue. After all, these snacks are available in any supermarket. The only scarcity lies in making the snacks bigger.

However, from a long-term perspective, "Snacks Are Big" can only become a trendy online store.

A gust of wind will blow them away and these trendy shops will fade into obscurity.

"Snacks are plentiful" is just the first step for Qin Zi'an to attract tourists to Xiangcheng. To truly keep tourists in Xiangcheng, he also needs to let the public see the unique scenery of Xiangcheng.