After his son finished his final exams, Feng Haidong took his wife and son to check out the crayfish restaurant he had prepared.

The restaurant was located near the residential compound where my father-in-law and mother-in-law lived.

The shop was owned by his father-in-law's workplace, so through his father-in-law's connections, Feng Haidong was able to rent it at a reasonable price.

Furthermore, Feng Haidong directly signed a five-year rental contract with his employer.

Feng Haidong originally even wanted to sign a ten-year contract directly, because he knew very well that the area where the shop was located would become a well-known snack street in the city in the future, and with the development of the surrounding area, the area where the shop was located would become a gathering place for people.

Unfortunately, even with his father-in-law personally stepping in, they only managed to secure a five-year lease.

According to the company's rules, the lease should only be for a maximum of two years.

Lu Wanling and Feng Qifan followed Feng Haidong to the shop.

The mother and daughter stood by the roadside watching as Feng Haidong opened the roller shutters of the three shops in a row one by one.

Lu Wanling was somewhat surprised: "You rented three rooms directly?"

Feng Haidong said with a smile, "Of course, if we're going to open a shop, we should be more formal and bigger. I actually think three rooms are not enough, but luckily the area in front of the shop is also quite large. If there are too many people in the summer and we can't fit them all inside, we can put tables and chairs outside."

Lu Wanling led her son into the shop and saw that the original three shops had now been combined into one.

Standing inside, the entire shop feels very spacious.

In the middle of the shop, there are partitioned-off individual rooms, which are already equipped with various stoves, clearly indicating that they are places specifically for cooking.

To Lu Wanling's surprise, only half of the wall in the kitchen was actually built.

The upper half of the wall was replaced with glass.

At the same time, a space was specially left between the glass and the lower half of the wall, which is very similar to the feeling of a cafeteria food serving window.

Lu Wanling looked at the design with some surprise: "Why did you design it like this? Are you planning to use this place as a cafeteria?"

Feng Haidong said with a smile, "This design is for the convenience of serving the dishes. Don't you two think it's very convenient to serve the dishes this way? When the crayfish are cooked, you can put them here one pot at a time and then serve them to each table according to their numbers. Isn't that convenient?"

Watching his father talk and gesture, Feng Qifan thought his father's design was indeed very good.

"Dad, your design is amazing!"

Feng Haidong said with a smile, "Of course, and we'll buy some fish tanks and put them at the entrance. All the crayfish we bring in will be put into the fish tanks so that customers can clearly see the live crayfish, choose them themselves, weigh them, and then bring them in for processing."

Lu Wanling was somewhat surprised to hear her husband's arrangement: "Are you planning to make it right away?"

Feng Haidong nodded and said, "Of course it has to be made to order. We've opened a shop so that customers can have a different experience from when we set up a street stall."

Feng Haidong then gave his wife and son a serious talk.

Lu Wanling and her son listened attentively, and at the same time, they felt that some of Feng Haidong's ideas were really amazing.

For example, in Feng Haidong's design, there will be people specially arranged at the door to help customers select and weigh crayfish.

When the crayfish arrive, they will all be sorted by size.

Then, the price of crayfish varies depending on their size.

Customers can select their own crayfish, weigh them outside, and then bring them in through the window to be cooked in the kitchen. They can even stand in front of the kitchen and watch as the crayfish they selected are cooked.

Then, as arranged by Feng Haidong, two large TVs can be installed in the two shops where guests can sit, so that on weekend evenings, guests can drink beer, eat crayfish, and watch TV programs at the same time.

Especially during sporting events, customers can enjoy crayfish while watching the games.

Feng Haidong made this arrangement because he knew that the Olympics would be held in July 1996.

It can be said that all of Feng Haidong's preparations in advance were aimed at attracting more customers to eat crayfish during the summer Olympics.

Lu Wanling was truly astonished as she listened to her husband's various preparations and arrangements.

At this moment, the husband spoke eloquently, recounting his various preparations and arrangements, appearing very confident.

After listening to her husband's story, Lu Wanling gave him a thumbs up and said, "Honey, you're great! Your ideas are really brilliant."

Feng Qifan then gave his father a thumbs up and said, "Dad, you're awesome."

Feng Haidong said with a smile, "Of course, since we're going to do business, we have to be well prepared."

At this point, he said to his son, "Son, you must remember this: whatever you do, you must be fully prepared and only do it when you are confident, understand?"

Although Feng Qifan didn't fully understand, he still nodded.

After showing his wife and son inside, Feng Haidong pulled them out again and pointed to the roof of the three shops, saying, "Look, I've already asked Brother Tang to bring people over to weld a long signboard on this roof, and we're also going to install lights so that people can see our shop from far away at night."

Looking at her husband's arrangements, Lu Wanling suddenly remembered the advertising proposal her younger brother had put forward.

"So, the third brother's advertising plan was also designed based on your designs?"

Feng Haidong said with a smile, "I guess so. But the third brother has also added his own touches on what I've already done. He's not just going to make a big sign for your company; he's also planning to install advertising light boxes on the fences and walls outside your company."

Lu Wanling was somewhat surprised: "Then, how much will it cost?"

Feng Haidong said with a smile, "Don't worry, it's not like we're paying for that."

Before his wife could speak, Feng Haidong continued, "That money isn't coming from your company either. If Uncle Ding is willing to use the plan we provided, those light boxes can be used as advertising spaces, and then the money will be paid by the wineries that have set up shop in your liquor market."

Lu Wanling was initially puzzled, but before her husband could explain further, she thought about it carefully and understood.

"You want to turn those light boxes into individual advertising signs and have our company rent them out to the wineries that have set up shop in the liquor market?"

Feng Haidong said with a smile, "That's right, this can be considered as a source of income for your company, right? However, our plan has also been agreed upon with your company. After all the light boxes are completed, the replacement of the advertisements inside must be done by Lao San's company. Outsourcing is not allowed."

Lu Wanling was genuinely surprised; she hadn't expected her husband and brother to have such a design.

In this way, not only will the large liquor market attract many wineries to set up shop due to its inherent advertising power, but the advertising will also bring Lu Yaobin's company a stable income.