Feng Haidong offered an idea, and then discussed it with Tang Anguo, his brother-in-law Lu Yaobin, and some other workers present.

During this process, Lu Feng also curiously leaned over to listen in.

After listening to the plan proposed by my brother-in-law, and also to the ideas given by others.

Lu Feng thought for a moment and couldn't help but interject: "Brother-in-law, I think we could make the storefront sign into two layers, or add a cover to the back of the sign, and then tidy up the wires connecting the lights and hide them behind the cover, so that the back won't look too messy."

Lu Feng's sudden interruption instantly made him the focus of everyone's attention.

Clearly, Lu Feng hadn't expected everyone to look at him.

So the next moment, Lu Feng quickly said, "Brothers, did I...did I say something wrong?"

Seeing that his brother-in-law lacked confidence, Feng Haidong smiled and said, "You didn't say anything wrong. Your idea is great. I was just thinking the same thing. Although the signboard is on the storefront and looks very high, as long as our frame is welded well, there shouldn't be any danger."

However, potential dangers must still be considered, so extra caution must be taken when laying the cables.

The electrician who had just discussed the wiring with Lu Feng smiled and said, "Lu Feng, you're pretty good. You know to pay attention to safety. Your idea of ​​adding a cover at the back is great."

The electrician then added, "Adding a cover can also prevent the wiring from aging due to wind and heat."

Feng Haidong said, "This is our first project, so we must do it well. Thank you all for your hard work."

Everyone agreed in unison.

After lunch, Tang Anguo originally wanted to start working with his men, but Feng Haidong felt it was too hot at noon and hoped everyone could rest.

However, everyone's enthusiasm for work was quite high. Feng Haidong thought that since the main task now was to make storefront signs, there was no need to do it outdoors. So he simply went to find Ding Huaixiao.

"Mr. Ding, the sun is very strong outside at noon, so could you please tell me if your company has any spare warehouses? I'd like to have everyone move their tools there so we can continue working in the warehouse at noon, which won't affect the project schedule."

When Ding Huaixiao saw Feng Haidong coming over, he smiled and asked Feng Haidong to sit down first.

"Haidong, your team of workers is really amazing. The sample they made is excellent, and the lightbox fits perfectly on the fence of our company's wall."

Feng Haidong said with a smile, "I'm glad you're satisfied, Mr. Ding. This is our company's first project, so we definitely have to do it well and make a name for ourselves."

Ding Huaixiao said, "Haidong, please sit down first. You need to arrange the warehouse for them. I'll have someone arrange it. Sit down and let's chat for a bit."

Feng Haidong felt that Ding Huaixiao must have something to say, so he agreed to sit down.

Ding Huaixiao first sent someone to lead Tang Anguo and the others to an empty warehouse, then closed the office door and even made tea for Feng Haidong.

Seeing Ding Huaixiao so formal, Feng Haidong couldn't help but feel a little nervous.

Taking the tea that Ding Huaixiao had brewed for him, Feng Haidong was flattered and said, "Uncle Ding, you're too kind."

Ding Huaixiao smiled and said, "I have something I'd like to ask you, so of course I should be polite and humble."

Feng Haidong looked at Ding Huaixiao seriously and asked, "Uncle Ding, what do you want to ask? I dare not presume to ask for your guidance. You are my senior, and I still have much to learn from you."

Ding Huaixiao didn't mince words and said quite directly, "Haidong, it's like this: I've noticed that when you're running your own crayfish restaurant, and when you and Lao San are doing advertising projects for our unit, you've always emphasized the importance of building a reputation first. So, how do you think our liquor market should build a reputation?"

Upon hearing this question, Feng Haidong immediately understood.

Ding Huaixiao is probably facing the problem of how to make his name known in the large liquor market.

In fact, from the perspective of her past life, the reason why her wife's workplace in the liquor market ultimately failed was indeed related to the fact that she was unable to establish a reputation in time.

After thinking for a moment, Feng Haidong said seriously, "Uncle Ding, first of all, what is the positioning of your liquor market?"

Ding Huaixiao was taken aback by the question and couldn't answer it for a moment.

Because Ding Huaixiao had never seriously thought about this issue before.

Feng Haidong was not surprised by this.

After all, in this day and age, many companies face similar problems when they undergo transformation.

At the beginning of the transformation, they may have only been learning from other people's successful cases, but they did not think clearly about their own positioning. As a result, they learned from one company and then another, spending a lot of money, but ultimately the transformation still failed.

So Feng Haidong wasn't surprised at all that Ding Huaixiao couldn't answer the question.

After thinking for a moment, Ding Huaixiao said, "If it's a large market for alcoholic beverages, then our positioning should be a large market that can encompass all kinds of alcoholic beverages."

Feng Haidong said, "If that's the case, then your positioning is a large-scale liquor retailer that coordinates all liquor resources."

Ding Huaixiao was stunned for a moment, then he realized that Feng Haidong was right.

"Yes, yes, that should be the one you mentioned, Haidong."

Feng Haidong continued, "Since that's the case, then first of all, you should try your best to become the distributors of as many types of alcohol as possible, and become the sales agents for those alcoholic beverages in our city, so that all the alcohol from those wineries can be delivered to you."

Only when you control the sales and distribution of a sufficient variety of alcoholic beverages can you ensure that various alcohol retailers have no choice but to purchase from your large market.

After hearing what Feng Haidong said, Ding Huaixiao couldn't help but nod in agreement.

Feng Haidong continued, "Uncle Ding, you actually have an advantage in this regard. After all, your company used to control the distribution channels, so it should be relatively easy for you to transform in this direction. Make good use of your company's past relationships and contact as many different wineries as possible to get them willing to enter your liquor market."

Ding Huaixiao was somewhat surprised and asked with some curiosity, "Entering our liquor market? What does 'entering' mean?"

Feng Haidong explained, "The meaning of 'entering the market' is to let the winery give you the exclusive distributorship for their wines."

Ding Huaixiao said, "This is actually not difficult. With our company's previous connections, I believe we should be able to secure the general agency rights for many wineries."

Feng Haidong said, "Your previous connections in your unit are not enough. Uncle Ding, you need to take the initiative and contact wineries in other places, especially those wineries that sell well in provincial capitals. You need to investigate and then contact those wineries."

Feng Haidong continued, "This cannot just include baijiu; it must also include some beer brands, red wine brands, and even some huangjiu (yellow wine)."

There is no such thing as a monopoly in this era, otherwise Feng Haidong would have said that a monopoly must be established first in order to achieve better development.

Ding Huaixiao listened quietly to Feng Haidong's words, his expression gradually becoming one of surprise, and amidst the surprise, he also felt a sense of sudden enlightenment.