Feng Haidong was at his parents' house when he took a nap and didn't wake up until evening.

I got up and went outside. I saw my mother busy cooking in the kitchen, while my father sat in the courtyard watching the setting sun.

Feng Haidong moved a small chair and sat down next to his father.

After her son sat down, Feng Chungu said, "Your brother-in-law came over this afternoon. I told your mother and him that you drank alcohol at noon, so he didn't bother you. He said he would come over with Liang Cong tonight."

Feng Haidong said, "Thank you so much, Mom and Dad."

Feng Chun-gu said, "What's the trouble? Your parents just want to see you get better and better, and they want to see you all get better and better."

Feng Haidong smiled and said, "Dad, don't worry, things will definitely get better and better."

Feng Chun-gu asked, "Are you planning to have the village raise crayfish too? Are you really sure the market can absorb that many?"

Feng Haidong gave his father a very serious analysis this time.

"Dad, it's almost June now, which is the peak season for crayfish. Especially in July and August, there are a lot of crayfish available."

Now in the provincial capital, my sister's and my shop have inspired many people to start eating crayfish, and many restaurants and food stalls have also started serving crayfish. I think that by summer, crayfish will definitely become a favorite summer delicacy for many people.

Feng Chungu looked at her son: "So confident?"

Feng Haidong nodded: "Dad, believe me, right now, my sister and I have a shop in the provincial capital with lines almost every night. When it gets hot in the summer, ice-cold beer with crayfish and my shop's barbecue skewers will definitely become the standard night market combo in the summer."

Feng Chungu asked in surprise, "Why do people nowadays like to eat such strong-flavored food?"

Feng Haidong said, "Dad, it's actually because those things are cheap."

Feng Chungu was somewhat surprised: "Cheap?"

Feng Haidong nodded: "Yes, crayfish, beer and barbecue are much cheaper than ordering food at a restaurant. If a group of friends go to a restaurant and order a few dishes, the price will be higher than what I offer here."

As Feng Haidong spoke, he couldn't help but think about how the prices of these things would rise in future generations.

The price of crayfish, in particular, has risen dramatically.

Of course, it all comes down to scarcity.

The crayfish have indeed been overeaten, so the price naturally has to rise.

However, when the price of crayfish goes up, people's living standards also improve, so in the summer, friends get together to eat crayfish and drink some beer, and they don't care about the price.

Knowing about certain events in the future, Feng Haidong now wants to seize the market in advance.

Feng Haidong wouldn't dare say he could dominate the crayfish market in other places, but at least he could secure the market in his hometown and the provincial capital.

Moreover, Feng Haidong's idea was to get his brother-in-law and the villagers to start raising livestock.

When the price of crayfish goes up in the future, we will naturally be able to reap the benefits.

As for Feng Haidong, he also has his own plans for the future.

At this point, the father asked, "Haidong, what are your plans for the future? Do you intend to continue doing this business? Or open branches selling crayfish and grilled fish in the future?"

When his father asked him a question, Feng Haidong snapped out of his reverie and replied with a smile, "Yes, but my idea might not be to open a branch. I want to create my own brand, standardize the way crayfish and grilled fish are made, and then promote it to the outside world under my own brand."

Hearing this answer surprised Feng Chungu.

Although Feng Chungu had worked in the provincial capital and had traveled all over the country and seen a lot of things when he was young.

However, when it comes to doing business, Feng Chungu really doesn't know much.

However, Feng Chungu is also well aware that the opening up of the market is indeed beneficial to social development, and doing business is indeed a very good choice.

Feng Chun-gu asked, "When you say you want to create your own brand, do you mean you want to do what some foreign companies do and establish a brand?"

Feng Haidong nodded: "That's right, Dad. Actually, the domestic development is currently in a period of relatively unregulated growth. Everyone just wants to make money as quickly as possible. Many people have no concept of branding, nor have they thought about how to build a brand reputation. For now, it seems there are no problems..."

Before Feng Haidong could finish speaking, Feng Chungu chimed in, "Without our own brands, we'll eventually fail. Pursuing only short-term gains won't last."

Feng Haidong was not surprised when his father took over the conversation.

Although my father had never been in business, he had a very high vision.

Feng Haidong said, "Yes, if you can't create a brand, you'll eventually fall behind in the competition. So my idea is to create my own brand in the future, so that I can standardize many things and not have to supervise the quality control of the branches myself."

Feng Chungu thought for a moment and roughly understood what her son meant.

"If you can really do that, you'll have an easier time, and as long as you maintain the brand's influence, it should be even easier."

Feng Haidong said, "Yes, Dad, but it's still a rather long process."

Feng Chungu then asked, "By the way, how's Tang Anguo, the senior colleague in your factory, doing in the provincial capital?"

Feng Haidong said, "It's great. The eldest brother is now on the right track and can take on a lot of decoration projects, especially some shop decorations. The eldest brother and his team are becoming more and more recognized."

The father nodded: "That's good. You and your fellow apprentices are all in the provincial capital, so you can look after each other."

Feng Haidong said in a low voice, "Dad, actually, I also have shares in the decoration company that my eldest brother owns. I'm just helping him make a selection."

The father laughed and said, "Haha, I knew it a long time ago. I've met Tang Anguo a few times. I know that although he is a hard-working and capable person, he lacks a little bit of courage. Knowing that he started a company in the provincial capital, I knew that you must be behind it."

The saying goes, "No one knows a son better than his father."

Feng Chungu was quite familiar with Feng Haidong's personality.

Feng Haidong himself may not have realized that he seems to have done many things he would never have done before after his rebirth.

However, his work style and some aspects of his personality have not actually changed.

Therefore, many of the things he did may seem surprising to outsiders, but after careful consideration, his father was able to understand some of Feng Haidong's choices.

The father said calmly, "Haidong, in this day and age, so many things are changing, and people are changing too. So you have to think things through carefully with every step you take. You can't be too hasty in anything. You have to take it one step at a time."

Hearing his father's admonition, Feng Haidong nodded earnestly and agreed: "Dad, don't worry, I will be careful."

As the father and son finished their conversation, the sun had already set, and with the last rays of the evening glow, the eldest brother-in-law, Fang Jianxing, and Liang Cong entered the courtyard together.