Chapter 132 Who to sell the house to

Lin Ruoyan doesn’t have to think about the answer herself, it’s already written in the original book.

She had kept everyone in suspense for so long, and now everyone was getting excited. It was time for her to answer seriously: "Even if we build villas in such a remote place, the ones that are too expensive will definitely sell slowly. But if we don't sell villas and just build a bunch of 1.0 floor area ratio houses, how can they be better than the county town? Living there will still be worse than the county town, with all kinds of inconveniences. So we still have to sell villas to reduce construction costs and make more money."

Everyone knew that selling villas would bring in high profits. Wang Min asked, "If we're selling villas, like Old Ling said, we'll have to build some slabs around them, right? There's definitely no one around here who would buy them. The only buyers are from Beijing. We've been thinking about it for a long time, but we can't figure out what would be attractive to people from Beijing. Mr. Lin, please help us solve this problem."

"Now that Mr. Wang has spoken, I will no longer hold back. Of course, these are all my personal thoughts. If I say anything wrong, please correct me in time." After Lin Ruoyan finished her polite words, she combined the original book and brought out the customer description of a similar suburban large-scale development, xx New Town.

Those truly wealthy enough to afford a traditional multi-million dollar villa certainly wouldn't be interested in this place. However, there's a new crop of urban nouveau riche who don't earn enough to afford a three- or five-million dollar villa, but also don't want to live in a city high-rise for the rest of their lives. They're now trying to realize this dream by saving up to build a small house on their own plot of land back home, or by buying a larger house in their hometown's provincial capital. If one isn't enough, they buy several.

But these people are still young and their careers are all in Beijing. Even if they buy a house in their hometown, they may not have the opportunity to go back and stay there for a few days a year. Even if their parents live in such a big house, they are still far away from their children.

Several of the men present were considered successful in their careers. They had left their hometowns to work hard, earning money to return home and renovate their homesteads. They then went to the provincial capital to buy a house and settle their parents there. Their mentality was similar to what Lin Ruoyan described. Their ultimate hope was that through their hard work, they could buy a bigger house in a better place and reunite with their families.

They have made it big and are able to realize this dream, but there are many more so-called urban upstarts who may have to work for others forever and may never be able to afford a big villa in their entire lives.

Could it be that Lin Ruoyan wants to build some cheap small villas so that people who can't afford big villas can also have the opportunity to realize similar dreams? The idea is good, but won't these small villas sell for too high a price? They are neither high nor low. It would be better to build them as cheap slab buildings to make money?

These newly wealthy urbanites pursue improved living conditions and have a discerning eye for aesthetics, looking down on the large apartments in ordinary buildings. They often live in Beijing's urban areas for work and their children's education. They return home during holidays, but for those whose journeys are long, they might only make the trip during the Spring Festival. On weekends, they drive to nearby areas for a short, idyllic getaway.

These people definitely like villas with land and land, and they also hope that the value of their investment properties will continue to appreciate. Unlike the truly wealthy, they do not see their houses as just a place to live and will not sell them regardless of price fluctuations. They will sell and act decisively when the house price reaches their expected level.

My target customers are the newly wealthy who haven't bought or lived in a truly grand villa. They come to Beijing to strive for success and aspire to a higher-end lifestyle. They have a house in the city and a villa in the suburbs. If they don't live there themselves, they can bring their parents over to live in a comfortable place. Wouldn't it be wonderful for them to drive to this second home to reunite with their family on weekends?

They can accept anything that looks like a villa, with a roof and grounds, even if it's a little smaller. The key is that they can sell the house for more than they paid for it, which would be a transitional step, allowing them to realize their dream of buying a truly large villa.

Now, in the suburbs of Beijing, or even along the highways in a larger area, which projects can meet their needs? If they want to realize this dream, how much is the threshold for buying a car?"

Currently, a working-class family with an annual income of 200,000 yuan is considered successful. Wang Min, who owns a hotel and has a wide circle of friends, nodded thoughtfully. "The type of people Mr. Lin describes do exist. Most of the people from Beijing who come to my hotel have already bought commercial housing, like a high-rise villa with an elevator for 200,000 or 300,000 yuan, in a relatively prosperous area. If their family earns 100,000 or 200,000 yuan a year and works hard and saves for three to five years, they can buy a house outright."

I also heard they could get a mortgage, with a small down payment and gradual monthly payments. It's not difficult for a family to pool tens of thousands for a down payment, and they could easily repay the mortgage with their monthly salaries. But buying a proper villa is a bit unrealistic for them."

"What if it's a small villa with a roof, land, and upstairs for less than one million? Will they buy it?" Lin Ruoyan said, "My product will be like this, a small villa of 100 square meters for one million."

"Let's not talk about the quality, the total price is still a bit high, especially since we're in Hebei Province." Wang Min frowned. "Will people from Beijing come to buy this? It's inconvenient and it's so expensive."

Lin Ruoyan said: "We need to convince these people that houses are cheap now, but prices will increase in the future. They can buy them now, but they will be scarce in the future. Even if it is inconvenient to live in now, they will overcome the difficulties and wait for a few years for the house to increase in price and sell it, and they will definitely make a profit."

"Why would they believe it?" Lao Jiang was very curious. His previous job was to deal with all kinds of people, and he could tell from Lin Ruoyan's expression that she was very confident in what she said.

Beautiful planning alone in this desolate place doesn't convince people that housing prices will rise in the future. This is a new city being built on flat ground, and without three to five years of hard work and substantial investment, even if the houses are sold, no one will move in.

Lin Ruoyan's confidence stems from the original book. She also doesn't believe that if she builds a house next year and sells it immediately, its value will appreciate. This place is completely different from the mature Meijiang area in Jinshi. New towns need to be developed gradually, with a well-controlled pace.

If Wang Min and the other people working on the project were hoping for quick returns and quick profits by selling cheap buildings, then this area would only be another county town in the future, rather than a new industrial city, and it would be even less likely to attract the upstarts in Beijing.

Lin Ruoyan joined this project to make continuous investments. Firstly, she would have an expenditure item every month. Secondly, the area would be truly mature in the next three to five years and would be more reliable than other new cities that were not described in the book.

She wanted to convince her clients that the property would appreciate in value, so she had to find more compelling reasons to convince them:

"House prices can rise because the surrounding land has become more expensive. People are buying land to build buildings, and the new buildings are more expensive than this. This is why scarce products like villas will increase in price. This requires the region to truly develop sustainably.

I see the blueprints for this new city have a vast area planned. The seniors are currently mulling over where to choose the initial site, much like the prototypes I've been working on for the biomedical base in District X. What kind of content will be attractive enough to attract the kind of clientele I'm talking about? A high-end hotel alone won't be enough.

The province and county governments hope that land prices will rise, no matter what the reason, to attract more developers to participate, introduce industries, and drive upstream and downstream industries, so that this area can truly develop."

It's a simple logic, but everyone still needs to make a living. Could it be that Ms. Lin is planning to invest in the construction of the new city for a long time? Why is she so optimistic about this place?