Chapter 148 Urban Complex

After the news broke, Lin Ruoyan felt that Wei Xu had it tough. He'd had such a hard time back then, and now that he'd just gained a little fame, his wounds were being rehashed. However, this did bring him even more popularity, and upon his film's release, it garnered nearly as much attention as the two leading actors.

The film performed well at the box office, similar to what Lin Ruoyan had imagined from the original book. It was expected to win awards in the future, and if things went well, it would bring both fame and fortune, and Wei Xu's reputation would also rise. He was already preparing for his next film and a new TV series.

Wei Xu's schedule was packed, and every day was fulfilling. Lin Ruoyan didn't have to worry about the handsome man's future. She just waited for the box office to share the profits and then looked for opportunities to invest in Wei Xu's films. Times are changing rapidly, and there are few evergreens on the screen. From time to time, some of them failed, causing investors to suffer heavy losses. Therefore, it is better to invest in reliable actors.

Of course, the project team was not short of money, so she had no way to interfere. For example, Wei Xu was now going to participate in the new movie and TV show, and at most she would place some advertisements.

During the seven days of the Golden Week, the film has grossed nearly 30 million yuan. It caters to the main theme, has received advance publicity, has been hyped at film festivals, has received high praise from older artists, and has received word-of-mouth feedback after watching the film. In short, we can still expect the total box office revenue to be higher in the future.

This is also why the director didn't dare ask for more investment. At that time, a domestic film's box office revenue of 50 million was considered the highest. If you calculate it accurately, Lin Ruoyan actually invested 30 million to make the film. If you don't separately account for the costs of soft and hard advertising, the box office revenue so far is actually still a loss. Fortunately, it has only been released for a few days, and the film will continue to play for a while. Even after the release, major TV stations will purchase it, so the advertising effect will last.

Lin Ruoyan didn't care about the returns on this investment. The film's success had boosted sales of some of the Lin Group's advertising products. She began to consider long-term collaborations with reliable partners in the film and television industry.

She hadn't thought much about it before, believing she only had eight months to live and that seeing the film's release was a stroke of luck. Now, the expected income from the mansion alone could sustain her for a few more months, so naturally, she wanted to run her real estate company well.

The xx new city project requires a continuous investment. In this era, another type of project that is easy to acquire land is the urban complex.

This urban complex doesn't refer to a single building, but rather a collection of commercial, office, and residential properties compactly arranged on a single plot. It's similar to a real-world plaza: a large shopping mall topped by several office buildings and hotels, jutting out onto the street, with upscale residential buildings behind, away from the street. Residents of such a complex enjoy convenient access to work and shopping, while the commercial areas beneath the office buildings are easily supported by the office and residential population.

In addition to catering and daily necessities, entertainment is also a must-have content in this kind of comprehensive business. Mouda Plaza has its own film and television theater chain. It opens a cinema in its own large shopping mall and focuses on showing films that it has invested in, so it will not lose money to other theater chains.

There are many successful examples of mixed-use development in southern China and overseas. However, the commercial landscape in northern China is not as vibrant as in the south, so new developments are relatively rare. Most of these developments involve large supermarket chains building their own shopping malls, office buildings, or residential buildings on a plot of land with some commercial areas along the street.

In the real world, it wasn't until 2003 that China's first M&A Plaza was built in a northern provincial capital. Beijing followed even later, so true urban complexes remained largely unexplored. Much like the terms "industrial new town" and "large-scale development," these are still relatively new concepts, and the general public's understanding is always lagging behind. Market education is needed for them to gradually grasp the concept.

However, the information city managers are exposed to is more up-to-date and more comprehensive. They will visit developed cities overseas to learn about advanced concepts and consider which ones can be introduced to the country to promote economic development.

Lin Ruoyan thought that if Boss Dai didn't intend to partner with others to expand and strengthen the film and television company, then she might have to find someone else, such as a professional manager, to help her develop this business.

Of course, this matter was a much lower priority than anything related to real estate. After all, she was more familiar with the industry she was actually working in. If her money and life were limited, she would definitely focus on doing things that she was more confident in.

There was still time to find a location for the urban complex project, as the investment cost was very high and it wasn't something that could be built anywhere in Beijing. If she were to do it in Beijing, she would prioritize the Cy District for land availability.

The last time Lin Ruoyan was invited to a social gathering for the Cy District and major real estate companies, she had fully realized that her real estate company's scale and strength couldn't compare to those large corporations. The Cy District had initially recruited her simply out of gratitude for her previous experience in resolving a difficult land issue. The same logic applied to the land for the luxury residence and the international school. They could contribute, but now she wasn't qualified to select the land she wanted.

This month, her biggest expense, besides the construction costs for her luxury home, was the XX New Town project. Once the agreement for the purchase of 100 mu of land was signed, she would pay 15 million yuan, with the corresponding taxes deferred. She also needed to sign contracts with industrial consulting firms and planning and architectural design companies, requiring several million yuan in down payments to get them started.

District Cy had been quiet recently, leaving Lin Ruoyan to wait and see. However, District X had invited prominent entrepreneurs with projects there. This wasn't limited to real estate, but also included entrepreneurs from various fields, including biomedicine and agricultural product processing. Essentially, it was a gathering to thank the district's major taxpayers and to promote new policies.

With the experience of attending a similar meeting in the CY district last time, Lin Ruoyan also knew the general process. Apart from the meeting session, there was only a buffet format, and the atmosphere was more relaxed.

More than 30 companies were invited to attend the conference, and each company sent three to five representatives. Not counting those on the stage, there were more than 200 people sitting in the venue. At least the scale looked quite prosperous.

In addition to bringing Qin Shuang, Lin Ruoyan also called over employees who have been involved in the biomedical base project, one person each from the design department, engineering department, and marketing department.

The people in the marketing department are responsible for cooperating with the park's leasing efforts, and they don't have much work to do at the moment.

Lao Jiao from the Engineering Department did not come. He hated this kind of "empty talk" occasions the most, so the people from the Engineering Department stationed at the Biomedicine Base went instead.

Design Director Zhao Xingxing wasn't there either; she had a design meeting for the luxury residential project to chair today. The project officially launches next month, and while the structure has already been topped out, the renovation plan for the public areas has already been finalized. However, many details will need to be coordinated with multiple parties once the project actually begins. So, someone else was assigned to the meeting.

During the buffet, Lin Ruoyan let her subordinates wander around and socialize with people from other companies. She herself had originally planned to hide in a corner to eat, drink, and laze around, but she unexpectedly saw Fang Yue, her face beaming with joy, again.

I remember that last time Fang Yue said that she wanted to get the land in District X, and it seems that she has succeeded.