Chapter 197 Breaking the Stereotype

If Lin Ruoyan had not accumulated any experience before and said she had earned more than 2 billion, no one would believe her.

However, a 100,000 square meter luxury home previously sold for 5.5 billion yuan, a feat many of the salespeople present had personally experienced. That project also had high costs, but the profits were higher. So, Mr. Lin asked, "Do you have confidence in earning over 2 billion yuan from a 30,000 square meter project?"

Of course!

But the villa, a super huge castle-like villa, except for those old employees who had been abroad for inspection, no one else had ever seen it with their own eyes, not even a photo of it, and it was completely unimaginable.

"Director Zhao, Lao Lu, do you still remember those ancient castles we visited in Europe together?" Lin Ruoyan asked. "I remember making a training material. I'll share it with the branch office first, and then we'll organize a trip to Europe as soon as possible to see these authentic manors."

Zhao Xingxing's interest suddenly piqued. Not only had she visited Europe last year, but she had also attended the international design awards ceremony, which had also been held in a castle. She carefully recalled her feelings at that time and slowly described what she envisioned a product worth at least 100 million yuan to be like.

"It's like a 2,000-square-meter castle in Europe. You can have a huge private garden, seven or eight living rooms for different purposes, and more than a dozen bedroom suites with private bathrooms. There's also a home theater, an indoor heated pool, an aromatherapy spa, a gym, a cigar bar, a wine warehouse, and above-ground and above-ground garages that can accommodate at least 10 wide-body luxury cars..."

As Zhao Xingxing described, Lu Gan and people from various departments took notes quickly. The simple description in words alone made them very excited.

Lin Ruoyan added, "The garden area should be large enough, and if the land conditions allow, each house can be made into an island, surrounded by water. Cars can drive underground, and above ground, each house has its own island manor. As for the architectural style, it's better to use the European style, which has ready-made authentic castles as reference."

Lu Gan agreed, "Yes, the European style is very good. The facades of our luxury homes in Beijing are all made of dry-hanging stone, and overseas architects have reproduced the European style in an authentic way. Customers are very fond of it, especially those wealthy people overseas, who are more fond of that kind of classical beauty.

Our project will be a grand estate, built along these lines. All the building stone will be the same as that used in the Louvre, Versailles, and Notre Dame in Paris. It seems those stones are mined from the Alps, which are both expensive and beautiful. The interior decoration materials will also be meticulous, featuring precious silks, hand-embroidery, and a unique, hand-made copper gate.

Rare tree species must also be introduced. Greening Shanghai is easier than Beijing; many plants can be grown and water systems can be developed. Feng shui enthusiasts will surely appreciate the idea of ​​green water surrounding their own islands.

"Yes, Feng Shui is very important. Once the blueprint is out, we'll go to Hong Kong and hire a master to carefully examine it. If anything isn't right, we'll make changes. We'll also invite well-known foreign designers, especially for interior decoration and landscaping. We'll also find the best architectural design institute in Shanghai to handle the construction drawings." Lin Ruoyan paused. "As for architectural planning consultation, we can really save a lot of money on that."

Zhao Xingxing agreed that they had already discussed the planning and positioning, and the real work now lay in the architectural design. Replicating foreign castles was definitely not a simple imitation. After all, many of those castles were centuries old and unsuitable for modern living styles. Therefore, they had to incorporate the needs of modern wealthy families, at least with a thorough design of the interior layout.

The exterior should have the style of European castles and manors, but the interior should be integrated with the needs of modern life. People who have not had similar living experience may not even be able to imagine it.

"Also, Shanghai's winters are very cold. Besides a wood-burning fireplace, it would be best if our villa had a functioning heating system, like radiant floor heating. No exposed radiators. The basement, garage, and attic must all be heated. People's cars cost millions, they can't stand the cold."

Zhao Xingxing and everyone in the design department wrote down these small details quickly.

At this time, a newcomer in the marketing department said a little worriedly: "But, each house is over 100 million yuan, where can we find so many rich people?"

This person, who worked with Lü Gan and sold urban luxury homes for 20 million yuan each, is a rare sight. How many people can afford to spend 100 million yuan to buy a house in Shanghai? After all, Beijing is the capital. Shanghai, on the other hand, isn't it? Would wealthy people even consider this place?

"Our target customer base must not be limited to the whole country, it must be global. Abroad, Shanghai is much more famous than Beijing. If you live in a house that costs over 100 million yuan, do you think you would care about who your neighbors are? Anyway, even if I have the money to buy it, I wouldn't dare live in such a place." Lin Ruoyan sighed.

"This is another top-tier circle. Your marketing department needs to consider the controlling shareholders of Fortune 500 companies, or the crown princes and princes of small European and resource-rich countries. There are also the Chinese who went to Southeast Asia in the early years. At that time, the Shanghai Stock Exchange was the financial core of the Far East."

Lu Gan calmed down by then. "If there are only 20 or so units, it's possible. We can control the target audience. We won't advertise, just fly to visit them in person and explain the property brochure to them. We can use connections from the Fortune 500 and the F-Bush rankings. Also, the deposit for viewing the property won't just require capital verification, but it must be directly deposited into an escrow account. That way, they'll have more liquidity. The deposit for viewing the property can be set at one-tenth of the sale price, for example, a starting point of 10 million."

Lin Ruoyan smiled and nodded. It seemed that Lu Gan had already opened up his marketing ideas. She continued to inspire: "Find people from airlines who often fly first class for vacations. Also, don't consider celebrities for the time being."

At this point, everyone was a little confused. One young man asked, "Why? I heard that sports and entertainment stars in developed countries earn very high salaries. If they're willing to buy, why shouldn't we sell?"

This actually involves the contemptuous hierarchy of European aristocrats. In the real world, a famous football star like Si Luo, who earns over 100 million yuan annually, wanted to enroll his children in an aristocratic school in Country Y, but was rejected. His income was enough to pay for several children's tuition and afford the socializing of wealthy families, but he was still rejected. The orthodox, established aristocratic school explained that they disliked Si Luo's common background.

Old European capitalist countries place great emphasis on pedigree. Without a royally conferred title from your ancestors, attending an aristocratic school is out of the question. Sports stars and entertainment stars, no matter how wealthy, merely perform for the aristocracy's amusement; their fundamental distinctions are clearly defined by those who distinguish them.

Lin Ruoyan briefly discussed the mentality of the truly wealthy, those who have accumulated wealth for generations and can afford estates worth over 100 million yuan. Beyond the aforementioned ancestral hierarchy, they also demand their neighbors share their status, possessing both wealth and power. Nouveau riche without a family background are definitely not accepted. A single arrival disrupts the social circle, potentially causing a significant number of people to avoid the project.

Lu Gan also wrote down this principle, which gave him more direction when screening target customers in the future.