Chapter 217 That Market

The business of Hao Heshan's technology company has now been largely decoupled from the real estate company, and is now busy developing the online game and web game market.

Facing the Chinese cultural landscape, online chess and card games in various languages ​​have been a huge hit since their launch. This is particularly true of Go, which requires little language communication, offers cross-border practice, check-in upgrades, and various virtual achievements that are no less engaging than those found in mature online games of later generations. It's incredibly addictive and has a very strong customer base.

Adhering to the previous advertising tradition, ads can be removed if you pay to become a member, and ads will be inserted from time to time for tourists who use it for free. Anyway, you can play it regardless of money, and advertising revenue and membership fees are increasing day by day.

The marketing department had to station two people in Hao Heshan permanently to be responsible for taking on advertisements, not only from domestic advertisers but also from many foreign advertisers.

During the period of the book, electronic products from Japan, South Korea, and Taiwan were of high quality. Traditional media advertising was expensive and lacked targeted customer reach, so they gradually turned to online media. Major portals and free software, available only to high-volume internet users, became their primary advertising targets.

Anyway, by the third month of the tech company's establishment, monthly profits had already reached three million. And this was a stable income, with members and advertisers paying annually or monthly. Advertising fees were the bulk of the income, and even through competitive bidding, high bidders secured prime placements, and profits only grew each month.

The tech company, including Hao Heshan, currently had only twenty-five employees. This equated to a monthly average output of 120,000 yuan per person, easily reaching over one million yuan per person per year. The expected annual income per person was higher than even that of a real estate company. After all, their costs primarily consisted of labor and electricity. Office rent and operating taxes were subsidized by government policies and were practically non-existent in the first two years.

In fact, the revenue from Hao Heshan's previously profitable engineering cost estimation software and the bidding and procurement platform ranking and advertising fees all remained in the real estate company's information department. Everyone was quite impressed by the tech company's newly developed business, with a projected annual revenue of 40 million yuan. Only Lin Ruoyan thought it was not enough.

After deducting rent, the company's daily operating costs, and subsequent research and development costs, Lin Ruoyan hopes that the technology company will make a net profit of at least 100 million yuan each year in the future.

If web games can be developed and the pay-to-win logic is well designed, this goal can be easily achieved. This is especially true in overseas markets, where the wealthy in oil-rich countries must not be underestimated in their spending power.

In China, a small amount of money spent on buying a box is only 100-200 yuan a month, but in foreign countries, the monthly spending must start from 1000-2000 yuan and there is no upper limit to be worthy of the status of a local tycoon. After all, people usually spend millions of yuan to buy a car, so they don't like cheap things.

Many indescribable plots that are not allowed in China can just barely pass the review in foreign countries. All that is necessary is included. The color animation after saving the beauty should be made with reference to some countries with developed customs industries, and made more interesting, revealing but not revealing, and inviting at the same time. In short, it is carefully designed.

Lin Ruoyan was a little casual, and Hao Heshan immediately understood. Single young men like Hao Heshan and his group of otaku programmers understood the subtleties of this best.

After Lin Ruoyan finished explaining things to Hao Heshan on the phone, she flew back to Beijing and never showed up at the company again, staying at home.

It was the height of summer in 2003, and Lin Mengxi was on vacation. Every morning and evening, Lu Wei watched him practice martial arts, and when it got hot, he would read in his room. Lin Ruoyan was worried that he might become nearsighted.

In that era, it was generally believed that children who loved reading and playing with electronic products were prone to myopia. Others said it was a problem with the lighting. Fluorescent lamps flicker, and using that kind of lamp every day to study in school would increase the myopia rate.

Lin Ruoyan didn't know the reason, but she urged Lin Mengxi to exercise outdoors for two hours every day and get more sun in her own yard, which was definitely better than staying in the house all the time.

She also asked Li Yiqi about the research and development progress of the myopia treatment device.

Li Yiqi stated that a pilot model is already available, but a significant number of approvals are still required before clinical validation can begin. Regarding clinical trials, especially human validation mechanisms, each country has different procedures, prioritizing human safety. In China, in particular, approvals are very cautious.

However, in some overseas countries, such as India, where the caste system has been ingrained for thousands of years and people are not treated as human beings, such experiments are particularly easy to carry out. As a result, it has become a must-go place for many new drug production.

Lin Ruoyan mentioned it to Li Yiqi, and Li Yiqi was a little tempted.

In fact, in Country Y and developed countries in Europe and the United States, many similar experiments were transferred to India because they were cheap and easy to approve. The local low-caste people were poor and could not pay back the debts owed by their parents by working all their lives. After participating in the experiments, they could earn more income and sometimes even be lucky enough to cure their diseases.

So Li Yiqi started the clinical testing plan in Tianzhu and began to prepare.

When people heard that this product was developed by top students from a university in country Y, that their mentor was well-known in the relevant field, and that the instrument development technology originated from country Y, the Indians, who had been colonized by country Y for so long and officially spoke the Y language, naturally believed and respected it.

Li Yiqi also asked a veteran technician from the acquired factory to travel to Tianzhu to oversee the clinical trials. Seeing the Chinese with a genuine London accent, the locals were completely servile. They were truly privileged based on skin color and social status, enjoying inexplicable privileges in all areas. This subsequently boosted business efficiency.

Anyway, we are not setting up a factory locally, we are just going there to spend money. There is no dilemma of "earning money locally and spending it locally, and wanting to take it home when we leave", so things go particularly smoothly.

It is expected that the relevant clinical data will meet the domestic review standards in early 2004. Once it passes the domestic review, the myopia treatment device can be promoted in China in conjunction with other R&D projects.

This kind of research and development is to observe and collect data on people who use the device in China. It does not mean that this thing can be sold as a commodity immediately.

Li Yiqi's original R&D plan for this product, from investment to final realization, would have taken at least three to four years. Due to the strict domestic review process, it is likely that the product will be launched in other countries first, and will be the last to be released in China.

Lin Ruoyan also thought about how to accelerate the promotion of this technology so that students in China who are troubled by myopia can benefit from it sooner. Seeing that more and more children in Lin Mengxi's class are wearing glasses, she doesn't want her son to be nearsighted for the rest of his life.

Although myopia correction surgery was already available at this time, it had only been around for a few years, and no one knew what kind of aftereffects people who had undergone surgery on their eyes would have as they got older.

Since they are all experimental products, she still hopes that her son can use the less dangerous ones. Her own myopia treatment device is definitely of guaranteed quality, and any problems can be discovered and adjusted in time.

At this time, the marketing department found a channel.

The current deputy director of the marketing department was promoted by Jiang Fang. The young man is a bachelor's degree graduate in marketing and has sold medical equipment before. He provided a novel idea.